Messestand are considered to be very important for companies and are a portentous factor in the marketing strategy of any company. Statistics say 4 out of every 5 people walking through the aisle is a potential customer.
A study by The Centre for Exhibition Industry Research suggests that 79% of attendees decide on what products to buy by attending a expo. So mind yourself before underestimating the importance of a expo. A successful exhibition stand can be beneficial for your brand if done the right way.
Here are some of the key elements for a successful exhibition stall:
PLANNING
Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four hours sharpening the ax”. Take it as a life lesson or just a saying but planning is by far the most important thing to any one of your endeavors.
For a successful and impactful exhibition booth stand, you should start planning for it well ahead of time. Get in touch with an exhibition design company and also come up with ideas of your own. The ones who are doing the whole thing must know about your vision of how you want to come up to the people with your brand, the prospects, and every bit of it.
TRAINING THE STAFF
Statistics suggest 85% of exhibitor’s success lies in the performance of the staff. So to make your exhibition booth stand successful, train your staff in the best ways possible. In a expo, there are lots of potential customers but at the end of the day, it’s up to the staff on how many they can transform into buyers.
They should recognize all the opportunities and make the best of them. Remember the expo stand’s staffs are the ones who represent your company. Always remember people notice the staff. Their decision to buy your products or not depend largely on the behavior and knowledge of the staff as it does leave an impression on their mind.
ATTRACTING WALK-INS
Attracting people to your stand expo is the most imperative element for a successful messestand. You should go all the way to attract people to your booth. You can start incorporating various kinds of activities and games to bring people to your stall.
Now that you have an exhibition booth full of people, it converts every one of them into potential buyers. Then you have to work to capture the leads and gain new customers.
MAKING YOUR PRESENCE FELT
A expo consists of lots of companies with their stalls. Now it is your job to make your stall as unique as possible. It can be in any way possible, be it in terms of booth design or lighting, or advertisement. Do anything but keep it simple and unique because stuff like this does leave a long-lasting impression on attendees’ minds.
SOCIAL MEDIA
Create a buzz all around the social media platforms like Instagram, Facebook, Twitter, LinkedIn about your participation in the upcoming expo. Now it might not be directly associated with people buying your products or making any profits but these factors catch the attention of lots of people and they do help in the long run.
Just as strategies are important for success, to make your expo exhibition successful the above-mentioned points are nothing but certain strategies to make it a triumph over the others.
