Custom Built Exhibition Stands

We are amongst the leading custom stand builders in Europe & USA

Diseño De Exposiciones

Expo show agency
in Europe

We are an exhibition design agency in Europe that provides customized and modular exhibition stands for exhibitions and conferences.

Exhibition stand booth

Expo show design
companies in Europe

As a one of best expo booth design companies in Europe, we have a client-centric approach for the exhibit stands and aim to deliver it with 100% customer satisfaction.

Diseño De Exposiciones

Best expo show
companies in spain

Being one of the top expo booth design companies in Spain, we create a variety of exhibition stalls including customized stands, modular displays and portable exhibits.

Exhibitions are a fantastic opportunity for businesses to showcase their products, services, and brand to potential customers and industry peers. One of the most important elements of a successful exhibition is the exhibition stand itself. Your stand design and build can be the difference between attracting attendees and blending into the background. Custom built exhibition stands offer a unique and tailored approach to your exhibition presence. In this blog, we’ll explore the benefits of custom exhibition stands and provide tips on creating the perfect custom stand for your next exhibition.

Benefits of Custom Built Exhibition Stands

What are custom built exhibition stands?

Custom exhibition stands are bespoke designs tailored to your specific requirements. They are created from scratch by a team of experienced designers and builders. A custom built exhibition stand can include unique features such as bespoke graphics, lighting, and interactive elements. Unlike modular exhibition stands, custom built stands are not limited by pre-determined sizes and shapes. This means that your stand can be designed to fit the space and size of your exhibition booth.

1.Stand out from the crowd

Custom built exhibition stands are a great way to differentiate your business from your competitors. With a bespoke design, your stand will stand out from the crowd and attract attendees to your booth. Unique features such as bespoke graphics, lighting, and interactive elements can create an immersive experience for attendees, leaving a lasting impression.

2.Tailored to your specific requirements

Custom built exhibition stands are tailored to your specific requirements, ensuring that your stand represents your brand and products effectively. The stand design can be created to reflect your brand’s style and ethos, ensuring that your booth is consistent with your overall brand identity.


Custom built exhibition stands offer flexibility in terms of design and size. Unlike modular exhibition stands, custom-built stands can be designed to fit the size and shape of your exhibition booth. This means that you can make the most of the space available and create a unique exhibition stand that is tailored to your specific requirements.


Custom built exhibition stands are designed to be reusable, making them a cost-effective option in the long term. With a custom-built stand, you can update the graphics and branding to reflect changes in your business or product offering. This means that you can use the same stand for multiple exhibitions, saving money on stand design and build costs.

Tips for creating the perfect custom built exhibition stand

1.Plan ahead

Planning is key to creating a successful custom built exhibition stand. Start by defining your objectives for the exhibition, such as generating leads or launching a new product. This will help to inform the design of your stand and ensure that it is tailored to your specific requirements.

2.Choose the right designer

Choosing the right designer is essential to creating a successful custom built exhibition stand. Look for a designer with experience in creating exhibition stands and who has a portfolio of successful projects. Ask for references and testimonials from previous clients to ensure that you are choosing the right designer for your project.

3.Consider the user experience

When designing your custom exhibition stand, it’s important to consider the user experience. Think about how attendees will move through the space and how you can create an immersive experience that will leave a lasting impression. Interactive elements such as touch screens and product demonstrations can help to engage attendees and create a memorable experience.

4.Include strong branding

Branding is essential to creating a successful exhibition stand. Ensure that your brand is prominent throughout the design of your stand, including graphics, colours, and logos. This will help to reinforce your brand’s identity and make it more memorable for attendees.

5.Choose the right builder

Choosing the right builder is essential to ensuring that your custom built exhibition stand is delivered on time and to a high standard. Look for a builder with experience in building custom exhibition stands and who has a track record of delivering projects on time and within budget. Ask for references and testimonials from previous clients to ensure that you are choosing the right builder for your project.

6.Communicate with your designer and builder

Communication is key to creating a successful custom built exhibition stand. Work closely with your designer and builder throughout the process, providing feedback and ensuring that your vision is being realised. Regular communication can help to identify and resolve any issues early, ensuring that your stand is delivered on time and to your exact specifications.

In conclusion, custom built exhibition stands offer a unique and tailored approach to your exhibition presence. They allow you to stand out from the crowd, tailor your stand to your specific requirements, and offer flexibility and reusability. By planning ahead, choosing the right designer and builder, considering the user experience, including strong branding, communicating effectively, and considering sustainability, you can create the perfect custom built exhibition stand for your next exhibition.

Exploring the Details of Exhibition Stand Proficiency through Strategic Showmanship


With strategic showmanship at the forefront, this article delves extensively into the practice of exhibition stand expertise. It’s important to captivate your audience and appeal to their senses rather than merely focus on appearances. We’ll look at the practical elements beyond appearances, like mood-setting lighting and attention-grabbing signs.  Understanding your audience, making quick adjustments, and transforming your stand into a dynamic area that changes to suit your guests’ needs are the keys to ultimate mastery. Come along as we unlock the mysteries of exhibition booth expertise, where each component adds to an extraordinary display of showmanship. Now, let’s explore!

How to Connect and Fascinate Audiences with Showmanship That Goes Beyond Appearance

In this section, we unravel the secrets of showmanship that extend beyond appearances, turning your exhibition booth into a stage that mesmerises you. From crafting compelling stories to creating visual symphonies, let’s explore how to connect and fascinate audiences in ways that go beyond the ordinary at the expo.

1. Engage Minds, Not Just Eyes

Your expo space isn’t a static display; it’s a canvas for your brand story. Start by identifying the beating heart of your business – what makes it tick, what fuels your passion. Craft a story that transcends products and services, reaching out to visitors on a personal level. Make it relatable, make it memorable. Tip: Start with the “why” of your brand. Why does it exist? What problem does it solve?

2. Make Them Do More Than Look

Gone are the days of passive observation. Your expo space needs to be an experience rather than a museum. Invest in interactive displays that invite visitors to participate actively. Whether it’s touchscreens unveiling your product’s magic, VR plunges into your brand universe, or games that educate while they entertain – the key is to make your expo stand an adventure. Tip: Let visitors touch, feel, and experience your brand. Turn on the engagement.

3. More Than a Feast for the Eyes

A captivating expo presence goes beyond what meets the eye. Activate all senses to leave a lasting impression. Consider offering product samples for a taste test, providing tactile demonstrations, or even infusing a subtle fragrance that becomes synonymous with your brand. It’s about creating an immersive experience that lingers in the memory. Tip: Think beyond visuals. What sounds, tastes, and scents can represent your brand?

4. Show, Don’t Just Tell

Static displays are forgettable. A live demonstration, on the other hand, is an expo showstopper. Schedule regular live presentations that showcase your product in action and allow for direct interaction. Keep it snappy, informative, and, most importantly, interactive. Tip: Turn your expo stand into a stage. Make it a live performance, not a scripted speech.

5. Be the Beacon in the Expo Sea

In a sea of expo stands, your signage is your beacon. Craft signs that are not just informative but attention-grabbing. Bold fonts, vibrant colours, and strategic placement ensure that your signage doesn’t drown in the visual chaos of the fair. Your sign should be a magnetic force, pulling visitors in. Tip: Less is more. Keep your signage clear, concise, and impossible to ignore. It’s not just about standing out; it’s about staying in the minds of your visitors. Through captivating storytelling, interactive displays, multisensory engagement, and live performances, your expo stand becomes a stage where your brand takes the lead role. Now, let’s move on to the components that make an immediate impression.

Powerful and Eye-catching Components’ Function in Making an Immediate Impression

Your exhibition stand is your business’s first handshake, and the components you choose play a pivotal role in making that handshake firm and memorable. Let’s dive into the powerhouse elements beyond aesthetics, turning your stand into a magnetic force that draws attendees in.

  • Crafting Visual Poetry:

Your exhibition booth is a canvas; the colours, graphics, and layout are your brushstrokes. It’s not just about looking good; it’s about creating an emotional connection. Whether it’s the bold hues of innovation or the calming tones of reliability, your visual language should communicate your story without words.

  • The Clarity in Chaos:

In the bustling expo environment, clarity is your secret weapon. Visitors should understand your message at a glance. Opt for clean and uncluttered visuals that instantly convey who you are and what you offer. Remember, simplicity is the ultimate sophistication – let your visuals do the talking without overwhelming the senses.

  • Spotlight on Significance:

Whether it’s your star product, a compelling tagline, or a captivating display, directing attention with well-placed lights ensures that your important messages are noticed in the expo shuffle. Think of it as your personal spotlight on the exhibition stage. Use lighting strategically to evoke emotions and guide visitors through a visual journey.

  • Audio Ambiance:

Don’t underestimate the impact of sound. Consider incorporating subtle background music or ambient sounds that complement your brand identity. Just like a fair with its melodic tunes, your stand’s audio ambience should be inviting and contribute to the overall experience without overwhelming the surroundings.

  • Branding with Flair:

Consider infusing thematic elements that align with your brand. Create a cohesive theme that ties together all components of your stand – from visuals to interactive displays. Whether it’s a futuristic tech theme or a rustic, homely vibe, a thematic approach adds flair and makes your stand memorable amidst the diverse expo landscape.

  • Biophilic Brilliance:

Incorporate plants or green walls that add a touch of nature and convey a commitment to sustainability. A green oasis within your stand provides a refreshing break for visitors, making your booth stand out as a welcoming and eco-conscious space. It’s a unique approach that adds a memorable touch and aligns with the growing trend of eco-friendly practices in fairs and expos.

  • Playful Engagement:

Turn your exhibition booth into a playground of engagement with gamification. Whether it’s a simple spin-the-wheel for prizes or a more elaborate scavenger hunt, gamifying the experience adds an element of fun. Just like the games at a fair, this approach entertains and encourages active participation and prolonged interaction.

  • Rewards and Recognition:

Incorporate a rewards system for participation. Offer small prizes or exclusive discounts for those who engage in gamified activities. The allure of a reward creates a sense of excitement and encourages visitors to spend more time at your stand, much like the anticipation of winning a prize at a fair booth. So, it’s about something other than shouting the loudest but telling the most compelling story. As you design your stand, think of it as curating an immersive experience in the grand fair of expos. The magic happens when every element works together harmoniously, creating a spectacle that is both unforgettable and unmistakably yours.

The Need for an Approach That Can Change Based on What the Audience Wants

In the exhilarating world of expos and fairs, the ability to adapt is the secret sauce to stand proficiency. Your audience is a dynamic, ever-changing entity, and a rigid approach won’t cut it. To truly shine amidst the expo chaos, you need a strategy that flexes and flows based on your audience’s wants. Let’s dive into the essentials of this adaptable approach.

Audience-Centric Design: The Show Must Evolve

Imagine your exhibition booth as a live performance, and the script is your initial plan, but the real show is in the audience’s reactions. Keep an eagle eye on visitor behaviour. Is there a particular corner gaining more attention? Are people lingering longer at a specific display? Use this real-time data to tweak your set – rearrange, amplify, or spotlight areas that resonate most with your audience.

Embody Approachability: The Friendly Neighbour

Think of your exhibition stand as the friendly neighbour on the expo block. Approachability is magnetic. Encourage your booth staff to exude warmth, approachability, and genuine interest in every interaction. A smile, a welcoming gesture, or a casual chat can break down barriers and make visitors feel not like attendees but like cherished guests at your exhibit.

Real-time Feedback Mechanisms: Fine-Tune on the Fly

The applause guides your next move. Deploy real-time feedback mechanisms – surveys, QR codes, or interactive kiosks – to capture instant insights. Don’t wait for the post-expo analysis; make adjustments on the fly. If a certain demo isn’t resonating, switch it up. If visitors express curiosity about a specific aspect, dive deeper into that narrative. It’s a live feedback loop, and the show adapts as it unfolds.

Stay Ahead with Trends: Ride the Wave

Expo landscapes are ever-evolving, and what wowed the crowd last year might not make a blip this time. Stay on the pulse of industry trends. Embrace new technologies, incorporate fresh ideas, and infuse your stand with a modern edge. Being trendy isn’t just about aesthetics; it’s about relevance. A stand that feels current resonates more profoundly with a contemporary audience.

Story Evolution: Narratives That Unfold

Your brand story isn’t static; it’s a living, breathing entity. Allow your narrative to evolve based on audience reactions. If certain aspects of your story resonate more than others, amplify them. Think of it as a choose-your-own-adventure novel where the audience influences the plot. Keep your storytelling dynamic, ensuring each visitor feels integral to the unfolding tale.

Seasonal Adaptations: A Stand for All Seasons

Expo seasons change, and so should your approach. Consider adapting your exhibition booth based on the time of year, upcoming holidays, or seasonal trends. A stand that resonates with the spirit of the season feels current and establishes a connection with visitors on a more personal level. It’s like giving your expo presence a seasonal wardrobe refresh.

Leverage Local Flavour: The Hometown Hero

If you’re participating in a regional expo, infuse your stand with local flavour. Whether incorporating local cultural elements, partnering with nearby businesses, or featuring regional specialities, this personalised touch instantly connects with the local audience. Your stand reflects the community, making it more relatable and memorable.

Embrace Spontaneity: Be the Expo Maverick

In a scripted world, the unexpected steals the show. Embrace spontaneity. If an impromptu opportunity arises – a surprise guest, a trending topic – seize it. Your ability to pivot with finesse makes your stand memorable. It’s the difference between a rehearsed play and an improv comedy – both have their merits, but the latter leaves a lasting, unpredictable impression.

Be the Maestro of Your Expo Symphony

Be the maestro, orchestrating a performance that adapts to the audience’s applause, murmurs, and silent cues. A stand that evolves, engages, and embraces the ever-shifting dynamics of the expo landscape is not just a participant; it’s a headliner. So, as you step into the expo arena, remember that it’s not just about what you bring to the table; it’s about how well you dance to the rhythm of your audience’s wants.

The Iterative Process of Refining Showmanship Strategies Based on Feedback

Your exhibition booth is not static but a dynamic canvas that evolves with each interaction. The secret sauce to its success lies in the iterative process of refining showmanship strategies based on valuable feedback. Let’s dive into this ongoing journey of enhancement, where every suggestion is a brushstroke, adding finesse to your exhibition masterpiece.

1. Post-Exhibition Evaluation: Unveiling the Insights

The expo curtain may fall, but the show ends once you’ve dissected every nuance of your performance. Conduct a post-expo evaluation that goes beyond numbers. Look at the qualitative aspects – what worked, didn’t, and why. Scrutinise visitor feedback like a detective on a mission, searching for clues on elevating your stand’s charisma. Insight: Think of your exhibition booth as a living entity – it breathes, reacts, and evolves. Post-expo evaluation is its health check-up, ensuring it survives and thrives.

2. Continuous Training and Development: Polishing the Performance

Your booth staff is the cast of characters bringing your exhibition story to life. Invest in their continuous training and development, refining their skills to match the ever-changing dynamics of the expo stage. Equip them with the finesse to dance through diverse audience needs, handle plot twists gracefully, and deliver a performance that leaves a lasting imprint. Insight: The success of your exhibition booth isn’t just about what it showcases but also about who showcases it. Train your team to be the stars that steal the show.

3. Embracing the Unseen Script: Unravelling the Untold Stories

Beyond the flashy displays and interactive gadgets, your exhibition booth carries untold stories waiting to be uncovered. Dive into the less visible aspects – the unnoticed details, the anecdotes from your team, the behind-the-scenes struggles. Embrace the unseen script, which adds layers to your showmanship that resonate with authenticity. Insight: Your exhibition booth is not just a stage; it’s a narrative waiting to be explored. Uncover the untold stories, and let them weave an emotional connection with your audience.

4. Audience Engagement Heat Map: Charting the Emotional Landscape

Imagine having a heat map that reveals the emotional journey of your audience within your expo space. Analyse visitor movement, dwell times, and interaction hotspots to visually represent their emotional landscape. This heat map becomes your treasure map, guiding you to the emotional touchpoints that need amplification. Insight: Picture your exhibition as an emotional landscape – peaks of excitement, valleys of curiosity. The audience engagement heat map is your guide to sculpting this emotional terrain.

5. A/B Testing Elements: The Showmanship Laboratory

Treat your exhibition booth as a showmanship laboratory where every element is a variable waiting to be tested. Conduct A/B testing on different components – signage, booth layout, interactive features – to identify what resonates best with your audience. Let the data guide you in refining your showmanship formula. Insight: Your exhibition booth is not a static formula; it’s a dynamic experiment. A/B testing is your way of fine-tuning the variables to achieve the perfect showmanship concoction.

6. Mood Board Evolution: From Concept to Reality

Think of your exhibition booth’s initial concept as a mood board – a visual representation of the ambience you aim to create. As the expo journey unfolds, let this mood board evolve. Capture moments, visitor reactions, and unexpected highlights. Watch as your initial vision transforms into a tangible, living experience that exceeds expectations. Insight: Your exhibition booth’s mood board is the compass guiding your journey. Let it evolve, adapt, and surprise you as it transforms from a concept into a captivating reality.

7. Seasonal Showmanship: Adapting to Expo Trends

Just as fashion evolves with seasons, so does showmanship. Stay attuned to expo trends and adapt your showmanship strategies accordingly. Whether incorporating seasonal themes, leveraging trending hashtags, or aligning with industry buzz, being in sync with the expo calendar ensures your stand remains fresh and relevant. Insight: Imagine your exhibition booth as a trendsetter in the expo fashion world. Stay ahead of the curve, and let your showmanship be the talk of every expo season. In exhibitions, refining showmanship strategies is not a one-time event but a perpetual journey of enhancement. Embrace the iterative process, treat your exhibition stand as a canvas awaiting its next stroke of brilliance, and let each expo be a chapter in the ever-evolving saga of your brand’s showmanship mastery.


Exhibition booth skills become the star performer in the broad stage of exhibits, where companies compete for customers’ attention. Your booth becomes a magnetic force in a busy fair space by using smart showmanship that goes beyond aesthetics, fascinating narrative, and interactive experiences. Remember that the stories your stance tells and the relationships it creates matter as much as how they appear.  When you set out to design memorable exhibition spaces, think of collaborating with SOL GmbH, your knowledgeable partner in transforming showmanship into success. On the expo stage, where each display is a standing ovation waiting to happen, let specialists shine a light on your brand.

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SOL Gmbh is a large format exhibition stand design and build agency. We are experts in custom built exhibition stands, portable displays for promotions and activations as well as modular display stands for conventions and conferences. From building complex expo stands to customising small display kits, we can serve you anywhere in Europe.

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