Booth Display Design

Making amazing exhibition stands is very important; make your booth display design speak your brand language with these interesting portable expo booth displays trends of 2021.

Excellent Facts about Booth Display Design Setups That Will Make You Stand Out From the Crowds

An excellent booth display will help you become the star of the show, get the maximum attention, and impress your attendees. Some exhibitors just treat their exhibition stall as a structure to house their brands, thus, failing to achieve the desired result. So the setup of your display is very important.

Building an impressive and eye-catching display is very challenging for many exhibitors. In this article, we have analyzed tips, techniques, and tactics to help you build an outstanding booth display design for your expo.

Be Creative

Bigger does not always mean better for excellent an exhibition booth design. You need to focus on elements that engage, attract and activate your attendees. So, you need to focus on lighting, interactive technology, and innovative methods.

  • Maximize space for engagement in your exhibition stand design with bold product stations and pops of color.

  • Create a expo booth design that amplifies your brand from top to bottom.

  • Color can tell a lot in your stand design use color to make your brand to be outstanding.

  • Draw attendees with media and color. 

  • Expo displays with wide-open spaces make associations happen. Don’t close the front of your booth display with items like tables, chairs, or even by your staff themselves standing at the entrance. Open space creates an inviting environment.

Pop-Up Displays

If you have a limited budget, a pop-up display can be your better option. Pop-up display banners come in different sizes, shapes, and materials. But the standard design includes a foldable frame that pops-up simplistically, channel bars that offer stability, and a display that either can be wrapped over the frame or comes pre-attached. Pop-up displays are strong, lightweight, and portable.

Clearly show your product and its benefits

At the exhibition, you need to make an effect on potential customers in the shortest time possible. Whichever impression you make in those crucial moments will determine whether they stay and take a longer look at your booth. 

Ensure your logo is visible always and make sure your graphics put forward your brand’s main advantages or offerings that are appropriate for your show. Sending out confusing mixed, or incorrect messages will results in many people not coming to your stand.

Size Matters

When choosing the location of your expo stand, you will want to take into account booth staffing and account for counters, conference rooms, storage materials, and kiosks and the storage of materials. 

Be sure your design allows for the free flow of visitor traffic in and out of your booth. Remove any obstacles at the designing stage. For instance, if you are there to exhibit a new product, erect walls that force visitors at the front of your booth. 

Keep your booth from getting too busy and complicated, so people are not overwhelmed or confused by your booth.

Make your Booth Display Design Noticeable and Memorable

If you can, check out your competitors before the event so that you can see how they will decorate their booth. Then come up with greater and better.

Create an extra-tall booth display design that stretches high above everyone else around you. People will notice your booth display from a distance, right when they enter and wonder what it is.

You can also make overhead displays and hang them above your booth or lay some kind of graphic on the floor in front of your booth. If you want to be more creative, think of objects you are sure will catch peoples’ eyes. Use something that will make your brand be the talk of the day.

Get Digital

Showcase your online presence at your booth by having a tablet or laptop that will allow the audience to experience your website and shop for products. Make the user experience simple and natural by planning your presentation out in advance. 

Be sure to always have your website open on at least one device in your booth so that attendees can browse it easily without having to wait. You can also consider taking their social media details for future communication with your potential customers.

Properly using height and lights

While preparing for your booth display design, make maximum utilization of your exhibition space. Utilize the show spot’s height allowance to the fullest extent possible Some also allow hanging structures that can be suspended from the ceiling. 

When you incorporate lights in your stand area as it helps in highlighting the marketing message along with the brand name. This enables your exhibition stand to get noticed in the crowd. Also, this is an ideal show branding solution that makes a prominent brand impression in the exhibition. 

If you need help planning and executing creative exhibition stalls for your next expo, get in touch with us.

The New Lookbook: Trendsetting Booth Display Design Ideas for Your Expo

If you’re getting ready for an expo or fair, you will go on a thrilling journey that will elevate your brand through visual storytelling. We’ll delve into the intriguing world of booth display design in this post, looking at new approaches and ideas to ensure your booth doesn’t only participate but becomes a masterpiece that sets a new trend.

The art of designing a captivating booth display goes far beyond aesthetics; it involves bringing your audience into the moment and making a lasting impression. We have an abundance of consulting and motivating insights to help you, whether you’re a seasoned exhibitor looking for fresh ideas or a newcomer keen to leave your mark.

Get Ready to Wow Your Audience with Fresh Booth Display Design Ideas

Prepare to embark on a journey of creativity and innovation that will turn your booth display design into a magnetic masterpiece. You’re about to learn how to captivate your audience and make your brand shine like never before.

  • Interactive Product Demonstrations: Engage, Don’t Enrage

People love to touch, feel, and experience products. Set up an interactive space that lets attendees get up close and personal with what you’re offering. Let them explore, ask questions, and truly engage with your products. This isn’t just about showcasing; it’s about creating a memorable experience.

  • Green and Sustainable Booths: Show Your Eco-Warrior Side

The environment is trending and for a good reason. Embrace eco-friendly booth designs featuring recycled materials, live plants, and energy-efficient lighting. Not only will you attract eco-conscious customers, but you’ll also demonstrate your commitment to a greener future.

  • Storytelling Walls: Narrate Your Journey

Everybody loves a good story, especially one that they can relate to. Your booth can be a living narrative of your brand’s journey. Share the story of your humble beginnings, triumphs, and future vision. Storytelling walls bring a personal touch that connects with your audience on an emotional level.

  • Photo-Worthy Backdrops: Snap and Share

In a world where a picture is worth a thousand words (and likes), create a visually stunning and Instagram-ready backdrop. Encourage attendees to snap photos and share them with their social networks. It’s free publicity that can go a long way in increasing your brand’s visibility.

The world of booth display design is an ocean of endless possibilities. So, don’t just be an observer at your next expo; be the trendsetter. These ideas are just the beginning of your journey to wow your audience. Buckle up because we’re just getting started!

Understanding the Phenomena of Booth Display Design: The Art of Attraction

You’re not just setting up a space but creating a stage where your brand can perform its best act. The art of attraction in booth design is like magic – it lures your audience and keeps them spellbound. Let’s unveil the secrets to crafting a booth that can’t be ignored!

  • The Power of Colour: Painting Emotions

Colours are like the artists’ palette for your booth. For instance, the colour blue can convey trust and reliability, while red ignites passion and excitement. Think about the emotions you want to evoke, and choose your colour palette wisely. Bright, bold colours can attract attention, while soft, muted shades create a sense of tranquillity.

  • Lighting Magic: Shine Bright Like a Diamond

Lighting isn’t just about illuminating your booth; it’s about creating an ambience. Good lighting can make your products pop, draw attention to key messages, and set the overall mood—experiment with different lighting effects, from spotlights to LED strips. Lighting can transform a plain booth into a showstopper, so take your time with its power.

  • Clear and Concise Messaging: Keep It Simple, Smarty

Imagine you’re strolling through the expo, and a booth catches your eye. What’s the first thing you look for? The message. Keep your booth’s messaging crystal clear and concise. Use short, impactful statements that tell visitors what you’re offering. Ambiguity is your enemy in the world of booth display design.

  • Psychology of Layout: Guiding the Flow

The way you lay out your booth affects how people engage with it. Think of it as the invisible hand guiding visitors through your exhibit. The ‘Z’ or ‘F’ pattern is a tried-and-true approach that allows easy navigation. Ensure that essential items are at eye level, and create open pathways to invite exploration. Let your booth layout be intuitive.

  • Sensory Engagement: Beyond What Meets the Eye

Don’t just appeal to the eyes; engage all the senses. Beyond visual elements, think about how your booth sounds, feels, and even smells. Soft background music sets a pleasant tone. Textures can be inviting, and a pleasant fragrance can create a welcoming atmosphere. Sensory engagement leaves a lasting impression and sets your booth apart.

Express Yourself: Unique Branding and Identity in Booth Display Design

Your booth is the space where you get to express your brand’s identity and leave a lasting impression on your audience. In the world of booth display design, creativity knows no bounds. Let’s delve into some exciting ways to express your unique branding and identity:

  • Consistent Branding Elements: The Glue That Binds

Imagine your booth is like a puzzle; every piece should fit perfectly to form a complete picture. Consistency is key. Use your brand’s colour palette, fonts, and logos consistently throughout your booth. This builds recognition and trusts with your audience. When attendees see your booth from a distance and instantly recognise your brand, you’re on the right track.

  • Tell Your Brand Story: Connect Emotionally

People love stories; it’s in our nature. Sharing your brand’s story is like inviting visitors into your history, mission, and values. It makes your booth more than just a display; it makes it an experience. From humble beginnings to extraordinary achievements, your brand’s journey humanises your business and connects with people on a personal level.

  • Engage with Personalised Interactions: Make it About Them

Your booth isn’t just about your products; it’s about the people who visit it. Personalise your interactions. Use visitors’ names if possible, and offer tailored recommendations or exclusive deals. These small gestures show that you care about them, and it can make all the difference between a casual passerby and a potential customer.

  • Showcase Social Responsibility: Values that Matter

In today’s world, consumers care about more than just products; they care about values. If your brand is environmentally conscious, showcases ethical practices, or contributes to social causes, let your booth reflect that. Visitors appreciate and remember companies with a conscience. It’s a compelling way to differentiate yourself in a crowded space.


Imagine your booth as a symphony, where each instrument plays its part, creating a harmonious composition. From signage to product displays, make sure every element aligns with your brand’s visual identity. It isn’t just about looking professional; it’s about reinforcing your brand and leaving a lasting impression.

So, use these strategies to let your booth be a reflection of your brand, its values, and its identity. Your booth isn’t just part of the expo; it’s an essential part of your brand’s journey. Let your booth display design be a powerful statement of who you are and what you stand for.

The Showstopper: Trendsetting Booth Display Design Themes and Concepts

It’s time to make a bold statement with your booth display design by choosing a theme that steals the spotlight. A unique and engaging theme can make your booth the showstopper of the expo. So, let’s explore some exciting themes and concepts that will leave your audience in awe:

1. Time Travel: A Journey Through the Ages

Time travel isn’t just for science fiction – it’s for your booth, too! Whether you choose a retro 80s vibe or a glimpse into the future, time travel themes add an element of intrigue and nostalgia. Play some era-appropriate tunes and let your visitors get lost in time.

2. Cultural Extravaganza: Celebrate Diversity

Your booth can be a melting pot of colours, tastes, and experiences. Incorporate elements from different cultures, from traditional crafts to exotic cuisine. This theme resonates with a broad audience and showcases your appreciation for the richness of global culture.

3. Pop Culture Phenomenon: Stay in the Now

Stay relevant and connect with the younger crowd by leveraging pop culture. Whether it’s a famous TV show, movie, or trending meme, pop culture references in your booth design can make it an instant hit. Just remember, what’s hot today might not be tomorrow, so stay updated!

4. Seasonal Sensation: Embrace the Time of Year

Match your booth design to the season or a particular holiday. A seasonal theme can create a memorable atmosphere, whether it’s a winter wonderland or a tropical paradise. Seasonal themes are especially effective because they make a sense of immediacy, and visitors can relate to them instantly.

5. Minimalistic Elegance: Less is More

Sometimes, the most striking booths are the simplest. Minimalistic elegance is about clean lines, neutral colours, and simple yet sophisticated design. It communicates exclusivity and sophistication, making your booth a haven of tranquillity in a bustling expo.

When selecting a theme, keep your audience in mind. Consider what resonates with them and aligns with your brand’s identity. Remember, your booth display design should reflect your brand’s values and aspirations. So, go ahead, be bold, and let your theme steal the spotlight!

Beyond 4 Walls: Exterior Booth Display Design and Facade Innovation

We’ve talked a lot about how to make the inside of your booth display design shine, but it’s equally vital to ensure your booth’s exterior grabs attention right from the get-go. Your booth’s outer appearance sets the stage for what’s inside, so let’s explore some exciting ideas for exterior booth design and facade innovation.

Architectural Elegance: Make a Statement

Your booth can be a masterpiece of its own. Architectural elegance isn’t just for grand buildings; it can be scaled down to your booth. Think of unique shapes, avant-garde materials, and captivating structural elements. This kind of booth design doesn’t just attract attention; it demands it.

  • Motivation: Just as a well-designed building leaves an everlasting impression, an architecturally inspired booth design can make your brand unforgettable. Your booth can be more than a structure; it can be a work of art.

Welcoming Entryways: Invitation to Explore

The entry to your booth is like the prologue of a great book; it sets the tone. Create inviting entryways that beckon visitors to step inside your world. Decorative arches, curtains, or even a grand, open doorway can make attendees feel about to embark on an exciting adventure.

  • Motivation: An inviting entryway is like a warm handshake, setting a positive and welcoming tone. So, don’t just make them curious; make them feel at home.

Interactive Facades: Engage from the Outside

Your booth facade can be more than just a pretty face. Make it interactive! Incorporate touch-sensitive surfaces, digital displays, or even simple games that allow visitors to engage with your booth before entering. Interactive facades attract attention and create a buzz that draws people in.

  • Motivation: Don’t just be a booth; be an experience. An interactive facade is like a teaser for the adventure that awaits inside your booth. It’s a chance to engage with attendees even before they enter.

Lighting Extravaganza: Be the Beacon of Attraction

Your booth can shine brighter than a star when the sun goes down. Exterior lighting can transform your booth into a beacon of attraction, even in a sea of competitors. Illuminate your booth with captivating light displays, creating a visual spectacle that draws people in like moths to a flame.

  • Motivation: Think of your booth as the North Star guiding attendees through the expo. Your well-lit booth can symbolise hope, a place people are drawn to, a promise of something extraordinary waiting inside.

It’s like the cover of a book, and as they say, “Don’t judge a book by its cover,” but when it comes to booths, a captivating cover is a head start to a memorable journey. So, let your booth’s exterior design be an exciting prelude to the fantastic experience your booth has in store.

Connect, Share, and Learn: Joining the Conversation on Trendsetting Booth Display Design

Congratulations! You’re well on your way to creating a booth display that will turn heads and make your brand unforgettable. But remember, you’re not alone on this exciting journey. This section will explore how you can connect, share, and learn from the vibrant world of booth display design.

Social Media Groups and Forums: Your Digital Design Playground

Welcome to the online playground of booth display designers! Social media groups and forums are where you can dive headfirst into a sea of inspiration and knowledge. Here’s how to make the most of these virtual spaces:

  • Share Your Ideas: Don’t keep your brilliant booth design ideas to yourself! Share your thoughts, concepts, and even sketches in these online communities. You’ll be amazed by the valuable feedback and constructive criticism you receive.
  • Seek Inspiration: Feeling stuck or uninspired? Scroll through the countless posts showcasing innovative booth designs from around the world. The wealth of creativity displayed in these online communities is bound to spark your imagination.
  • Ask for Advice: Designing a booth can be challenging, and seeking help is okay. Ask questions about design elements, materials, or any concerns you have.
  • Stay Updated: These online platforms are also great for staying updated on the latest trends and technologies in booth display design. It’s like having a constantly evolving textbook at your fingertips.

2. Collaborate with Other Exhibitors: The Power of Teamwork

Two heads are better than one, and in the world of booth design, collaborations can lead to remarkable results:

  • Shared Experiences: Collaborating with other exhibitors can result in a shared booth experience. It not only cuts down costs but also amplifies your booth’s reach to a broader audience.
  • Unique Combinations: Imagine combining your products or services with another company’s offerings to create an experience neither of you could achieve alone. It’s a win-win situation.
  • Cross-Promotion: Collaborations also open up opportunities for cross-promotion. You can share each other’s social media presence and resources to maximise exposure.

3. Keep Up with Industry Trends: Be a Trendsetter, Not a Follower

The world of booth display design is in a constant state of evolution. To remain at the forefront, you must keep an eye on the ever-changing landscape:

  • Research and Explore: Research and explore the latest design trends, materials, and technologies. Attend expos and fairs as a visitor to see what’s hot in the industry.
  • Networking: Stay connected with your fellow designers, both online and offline. Networking can lead to collaborations, mentorships, and opportunities to learn about the latest trends.
  • Experiment and Adapt: Don’t be afraid to experiment with new ideas and approaches. Stay agile and adapt to your target audience’s changing needs and preferences.

By actively participating in these communities and staying open to learning and growth, you’ll create stunning booth displays and become a trendsetter in booth display design. So, be the visionary booth designer that wows the world.


Designing a trendsetting booth display is an exciting endeavour that can elevate your brand’s visibility and impact. By incorporating interactive experiences, understanding the psychology of attraction, expressing your brand identity, and embracing unique themes, you can create a booth that truly captivates your audience.

Remember, your booth’s exterior is just as important as the interior, and staying connected with the design community will keep your ideas fresh and innovative. So, design a booth with SOL GmbH that doesn’t just participate in the expo but steals the show.

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SOL Gmbh is a large format exhibition stand design and build agency. We are experts in custom built exhibition stands, portable displays for promotions and activations as well as modular display stands for conventions and conferences. From building complex expo stands to customising small display kits, we can serve you anywhere in Europe.

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