Expo Booth Design
Best Expo Stand
We are an exhibition design agency in Europe that provides customized and modular exhibition stands for exhibitions and conferences.
Expo Booth Displays
As a one of best expo booth design companies in Europe, we have a client-centric approach for the exhibit stands and aim to deliver it with 100% customer satisfaction.
Best Expo Builders
Being one of the top expo booth design companies in Spain, we create a variety of exhibition stalls including customized stands, modular displays and portable exhibits.
5 Successful Steps for Creating Eye-Catching Expo Booth Design
For a successful expo, you need to put time and care into your expo booth design. The expo is an event that can influence the future of your brand is an opportunity to generate leads, reach higher sales goals, and increase brand awareness.
If you are not sure how you can come up with an eye-catching booth design, then read on. If you follow these simple steps, you will have a much better chance of surprising your competitors during the next expo event.
1. Figure Out Your Goals and Vision
Explore the market and exhibition show trends in the area of your industry. Then with your team get together and talk about the vision and goals for your company. Many businesses hope to increase leads, develop a larger social media presence, increase brand recognition, or attach with the new brands.
Whatever goals your company may have, it’s significant to talk about them and write them down. By listing your objectives for your product, it will be easier to break down what is important for an effective expo.
With every goal, try to take notes on ways you may be able to achieve it. These do not need to be concrete answers, but they will help get creative, fruitful ideas.
2. Make the Booking Early
Once you have researched prices and sorted out your budget, you should make your bookings as soon as possible. Hotel and accommodation prices can often rise during big expos and expos, so it is good to get in early.
The same applies to flights and car rentals, the earlier, the better. This strategy also applies to the show venue itself.
Your exhibition stand location is important, so book some hot spots spaces quickly. Of course, those spots are often very expensive, so where your display is placed will also depend on your budget.
By booking early you can start preparing immediately since you are sure of the size of the booth is needed. This also allows you to know how many staff will be required during the exhibition day.
3. Ensure You Can Easily be Found
Your company name should be easy to read from a distance, so put it at the highest point available in the exhibition stall. There is a lot to be said for those hanging as it will help everyone will know that you are at the event, and exactly where you are. This can be achieved by targeting foot trafficking places.
4. Be Bold with your Key Story or Message
Storytelling is another tool that will help to determine your expo stand’s purpose and concept. A business has different stories to tell about the brand, the products, and services. Pick the one message that is going to make a great impression for this respective show and visitors.
While choosing to concentrate on the key message, and do not forget to be smart about how your booth and key story. Don’t worry about being literal and tell it like it is.
Also, ensure your message is visible and concise. Your display message can either lift its impression or defeat it.
5. Consider an Eye-Catching Appearance
One of the keys to a successful expo design is simplicity, both in the visual aspect of your booth and the message you send to prospective customers, clients and partners.
A common expo mistake is to choose a marketing message that is overly complicated or hard to understand. Many companies with great products and services set themselves back by using headings and copy that is complex for an exhibition show environment.
How you can avoid this mistake:
Remember that expos are crowded markets with flashing lights, loud announcements, and product presentations. If it takes more than three seconds to read and grasp your marketing message, it may be too difficult. Also, make sure that individuals walking by your stand can read the message from 15 feet away without straining.
If you are wanting to exhibit around Europe, please contact us so that we can show you how we can add value to your exhibition experience.
Happy Exhibiting!
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