Expo Stand Design

Creating an outstanding expo stand design is important to build a strong impression at the exhibition show. First impressions matter a lot in attracting stand traffic. This can be achieved by incorporating fan ideas into your stand design.

Fun expo stand design attracts a lot of visitors, gets more leads, and has the biggest impact on social media. Here we have highlighted some fun ideas that attract more visitors to your stand design.

Use Noticeable Colors

The colours utilized must be vibrant enough to stand out. Too neutral or dull colours can make your show stand disappear into the background. If vibrant colours aren’t in your colour scheme, go for a combination of fascinating textures or metallic surfaces.

A solid return on investment depends on attracting people, so it’s important to generate a high degree of aesthetic appeal within an exposition show. Make sure your colour choices evoke the feelings you want in your guests.

Consider Technology

Technology has become a part of almost everything today, which is why it should be used when designing an exhibition stand. Consider having some bit of technology on your stands, such as enabling audiences and potential customers to see your website. You should also consider creating videos of your products for your clients or even direct them to a download link where they can get more information and awareness online.

Make It Interactive

Using passive actions to draw visitors in, such as watching a video screen, won’t be as effective as using interactive elements to attract people. Visitors like participating in exhibition show games with the chance of winning a prize. Getting customers to spend a longer time at your portable expo booth means your employees have more time to interact with attendees. 

Integrate touch screen technology, feature product demos, or have giveaways that people can take part in to get them interacting with your brand. Consider something that will make your visitors have fun and create a stress-free environment.

Let Attendees Gets Hands-On With the Product You Are Offering

One of the great ways to sell what you do on your show stand is to let attendees see it for themselves. Try to provide an interactive component that is more than your visitor just hearing your sales pitch. This could be a product demo, a chance to test something out, an experiment, quiz, or game. 

Immersing your visitors into your brand is the best way to keep them engaged and gives them something to remember when they leave. They might visit hundreds of other stands at the show—how will yours be unique?

Develop an App

You can develop a free app that is precisely designed for the exhibition setting, and that can be integrated within the stand itself. This offers attendees the ability to access your business’s information in their free time and provides an eco-friendly alternative to paper brochures that inevitably end up in the dustbin outside. 

By offering a free app gives potential customers a chance to learn about the brand even after the show. Remember to include the company’s contacts in your app so that they can contact you later.

Use of Gigantic Objects

Oversized objects are a source of attraction for humans. For example, displaying the largest Coca-Cola bottle in the world or giant ceremonial checks, anything about the distorted objects normally attracts people with wonder.  So, integrating this appeal in your stand is a sure bet to excite your expo audience, hence capturing their attention.

Making your product gigantic is a great way to increase the attractiveness of the product. Even if your brand is not tangible, these objects can still work.

Focused on Creating a Remarkable Entrance

Well-designed and brand-specific entrances for these  stand designs deliver an excellent user experience. For example, digital touchpoints at the entrances will ensure higher lead generation. Bright lights will make your expo stand design more attractive by highlighting the colors used. 

The entrance of your show booth design tells a lot about who is inside. The more welcoming it is the better.

Include Graphics

Images and graphics are a more efficient approach to quickly convey a complicated topic. Keep signs simple and well-designed, and use life-sized, high-quality images. Poor graphics work should not be allowed. In addition to communicating a message, it effectively displays your products. Consider hiring a professional if graphic design is not your area of expertise. Make sure your visuals stand out from a distance and leave a lasting impact.

It would be difficult for guests to pay attention to you at the next expo if you didn’t stand out from the crowd. When creating your expo display, pay diligence. Contact us if you have any questions about how to make your stand appealing and pleasant.

Happy Exhibiting!