How to design effective and attractive exhibition graphics for
your displays, promotional banners and standees?

Although your booth stand design structure is important, your exhibition graphics are more important as they adorn the structure. It’s like jewellery that your exhibition booth stand is wearing that makes your brand noticeable and impressive. This is how you can better your exhibition graphics.  

1. Make them as big as possible: Use the entire breadth and height of your exhibition space design for your graphical communication. Large format graphic prints are a trend that is here to stay. They are impressive, communicative and attractive.
   
   
2. Big does not mean you need to say too much: Make your communication clear, simple and most importantly, condensed. Do not dwell in detail and put up your entire product catalogue on your banner booth. Instead ask the questions that the customer would have walking into your booth, and see how you can solve their problems or queries. Thus create the graphic around that.
   
   
3. Try to place your exhibition graphics facing the entry of the hall: Your graphic needs to grab attention and this isn’t just a design function. The graphic placement is as important as the design. So carefully decide your booth stand design graphic’s placement, keeping only the on heavy traffic aisles around your stand feria diseño.
   
   
4. Consider making important graphics backlit: You will agree that backlit graphics are more attractive than front lit ones, be it at expo fair and exhibitions or hoardings or for office branding. So if you enough money, invest in backlit graphics to increase the impact and give the graphic an elegant look.
   
   
5. Use technology for showcasing multiple graphics: Have you observed the rolling graphics at airports, the ones that switch from one graphic to another? You can use this on your exhibition display design as well. Consider investing in LED panels as they have graphic panels that allow you to showcase as many videos as you wish. But remember to have your communication clutter-free and clear.
   
   
6. If you really want to give a message – hang it on top of your portable design stands. Explore rigging exhibition graphics with a simple and important message. Eg. ‘Your search for acne problems ends here’. Just bold communication rigged on top of your modular stands will be perfect for bringing visitors right into your design stall.