Expo Stand

If you are and exhibitor at an upcoming expo or convention you know how important your expo stand is for attracting the correct audiences. However, there is another factor that is as important as your expo stand design and that is to select the best location for your expo.

Just the way a well-situated shop can attract multiple foot traffic, a good expo location can play a major role in helping your stand get business. In this article we have analyzed tips, techniques and tactics to help you choose the right location for your next exhibition.

1.Know the Surroundings of the place

If possible, choose a location between expo show with small displays. This will make your stand look large from a distance and provide a greater visibility. Be mindful of any poles or columns that could impair your vision. Don’t forget to look for variances in ceiling height as well.

2.Choose an Expo Stand Location that is Close to the Entrance

Aim for the area with the most traffic, which is the show floor entrance. The reason for this is that visitors feel welcomed when they first step into a show hall; this means they will see your signage before anyone else. Use captivating displays to draw in customers. The entrance is normally the best place to do it.

Also, being close to entrance gets a maximum traffic because everyone will enter and exit through the route. Consider using a huge amount of attendees with stylish booth located near the main entrance.

3.Know the Foot Traffic Patterns

Understand the floorplan well and see where there are cafeterias, speaker sessions and networking areas. Know the general layout on the event and see how your booth location is placed in relation to major traffic area. Also be aware of where washrooms are located and where your competitor’s expo show is located. The better knowledge you have for the event layout, the more prepared you will be.

4.Near Snacks or Drink Booths

Placing your expo stand near snacks or drink booths can be effective to attract visitors to your exhibition booth. People buying drinks and snacks from the stalls will at least glance your way and more than a few of them may approach your booth once they have the snack. Make sure to discuss the brand with the attendees while they are enjoying the goodies.

5.Inquire About Your Competitors

Ask exhibition management about the companies that have reserved the expo show space. You can avoid picking a place for your show that is too close to your main rivals.But on the other hand, placing your exhibition show stand next to your competitors can probably attract more traffic since there will be more attendees who will be next to you.

6.Reserve Your Expo Stand Space Early

Making a reservation early entails doing so up to a year in advance. It’s common for show organizers to open the room selection process for the following year on the first day of the current year’s event.

Typically, exhibitors are given exhibiting places depending on their prior attendance at the show. Other times, they are distributed based on first-come, first-served. However, before making a choice, you must prepare ahead and learn which places are vacant. Let the show’s organisers know you’re interested in a place if it’s already taken if there is a postponement.

Registering early for your next expo has many advantages. First off, signing up early will save you cost.Second, you’ll have the best choice of spaces to choose from, giving you more option over your exhibit’s final spot.

Finally, you won’t experience what every company’s expo nightmare is: being forced into a subpar location after all the prime locations have been taken. Book early and you’ll get the best pricing, plus the knowledge that you aren’t going to be beaten to the top spots by your competitors.

7.Be Near Lectures and Seminars

Expos usually feature seminars and lectures from industry professionals, so it is a good idea to find a position near such seminars and lectures, so you can take advantage of the traffic going to and from them. As long as you can find a spot close to the conference rooms where these seminars are typically held, you’re in luck.

8.Near Unique or Special Exhibition or Expo Attractions

Many expos feature some attractions as well. If you have an opportunity to find out where such attractions will be placed and make sure that your exhibition stand and display is near one of them, it could bode well for your business. If necessary, speak with the exhibition organizer so that they can preserve a location near those special and unique attractions.

Getting the best expo stand starts with selecting the correct location. So, next time you have to make a decision on stand location see the 8 tips above and make an informed choice.

Happy Exhibing!