Exhibition Stand

Determining whether to buy or rent an exhibition stand from a stand design company is a decision that will bear consequences for long. Your conclusion needs careful considerations to ensure you make a sustainable and economical choice. Let’s look at the advantages and disadvantages of renting and buying an expo stand.

Important Factors to Consider While Choosing Between Renting or Buying an Exhibition Stand

Renting or buying an exhibition stand requires you to make valuable decisions. Below are more detailed answers comparing other factors more than just the cost, the advantages and disadvantages of renting and buying an exhibition stand. Let us consider renting first.

Advantages of Renting an Exhibition Stand

1. Renting Offers More Flexibility

Marketing is a liquid business. Before you choose between buying or renting your display, ask yourself how soon will the company be rebranding? A change in color, logo, or campaign strategy can seriously affect the way you present yourself at the expo. If you own your booth, it will always look the same. If you rent your booth, it’s only for that one particular occasion.

The next time you have a expo to attend, you will have the opportunity to create another one that reflects where your brand currently is.

2. Renting Means a New Innovative Booth Every Time

If you predict your company is going through branding changes shortly, you should think about renting. You can always add different graphics to your stand, but if you want to change the layout of your stand to go along with rebranding changes, renting will make the transition much easier. Renting an exhibition stand is beneficial as it is a temporary booth until you have permanently rebranded.

3. Renting Means you can Experiment with Stand Size and Layout

If you are exhibiting at multiple expos with different floor plan spaces, it will be hard to accommodate the varying sizes of each location if you purchase an exhibition stall. 

Renting you to alter your booth according to the different booth spaces. If you have a 10×10 in New York and a 10×20 space in Las Vegas, renting makes it easier for you to accommodate the changing exhibit spaces. Hiring two separate booths gives you significant flexibility when dealing with different show spaces and budgets.

When you purchase an expo stand, you get stuck with the same size and limitations of that exhibition stand for each event. If you rent, you can have a different size and configuration at each event, thus, helping you find the right configuration for your business.

4. Renting Allows for a More Modern Design

Are you working in an industry that is constantly evolving? To avoid your exhibition display looking outdated, hire one. By renting your display booths, your exhibition booth has the chance to be modern and fresh every time.

Disadvantages of Renting an Exhibition Stand

1. The Cost Angle

If you frequently take part in an exhibition, renting an exhibition stand will cost higher than buying one. You have to pay the exhibition stand builders repeatedly.

2.Your Stand Might Have Wear And Tear because it is a Rental

Rental exhibition stands are created from frames and structures that are being reused. Over time these frames will show slight wear and tear. Ensure you pick an exhibition stand company that has strong quality control, so that your hired booth looks brand new.

3. Availability Is Not Guaranteed

With renting, there might be a risk of not having the booth you want available in stock. Even if you find the one you like, availability is not guaranteed because essentially everyone else has access to the same inventory as you.

4. Limited Options

With hiring a stand, there may be a limitation on how much customization the supplier will do for you. That means your exhibition booth may look generic and not outstanding during the show.

Advantages of Buying an Exhibition Stand

1. It is Consistent

When you purchase a customized exhibition booth, you are committing to a single design. From a marketing point of view, that can be very beneficial. If you are a regular exhibitor, having a consistent and well-branded stand can lead to increased brand recognition from your attendees.

2. Lower Cost in the Long Run

If you plan to take part in several exhibitions over a few years and don’t mind having the same look at every event, then buying a stand is the most cost-effective option. This is the case if you use the same stand at least 5-7 times a year, over 2-3 years.

Disadvantages of Buying an Exhibition Stand

1. Your Stand will Look the Same at Every Show

This can be a disadvantage, depending on who your attendees are. If you have the same stand at every show, your audience might be less interested to visit you. People like things that are shiny and new and the same goes for the exhibits.

2. On-Going Maintenance and Storage Costs

There will be wear and tear for the booth. With a purchased booth, you will have to pay for any repairs for the stand. The industry average for ongoing costs is around 3-5% of the total exhibit. With buying, you would most certainly need to pay a storage facility to store the stand for you.

If you have any queries, contact us.

Happy Exhibiting!

Breaking the Mould: Unconventional Strategies for Designing an Exhibition Stand


Now is the moment to break free from convention and make your work the avant-garde masterpiece that steals the show. We’ll uncover the techniques for turning the space from a static display into a dynamic experience as we take you on an innovative journey via exhibition stand design strategies.

This is an in-depth exploration of a realm where each component of your stance functions as a single stroke on an innovative canvas. Prepare to embrace the unconventional, break free from the norm, and transform your expo stand into an intriguing tale that makes a lasting impression on your audience.

The Need for Unconventional Strategies in Exhibition Stand Design to Stand Out from the Competition

In this arena of innovation and creativity, your fair stand isn’t just a structure; it’s your flag in a sea of competitors. Let’s dive into why embracing the unconventional is not just a choice but a strategic necessity to make your mark in the bustling world of expos.

1. Embracing Uniqueness: Your Brand’s Bold Statement

In the landscape of expos and fairs, your stand is your voice, your visual anthem. Now, imagine a sea of conventionally designed stands, each resembling the next. Blend, blur, boredom. Is that what you want your brand to be? No! Your expo stand isn’t just a structure; it’s a statement, a proclamation. Embrace the unconventional to declare your brand’s uniqueness loud and clear.

– When You Can Make a Statement, Why Blend In?

The expo floor is a symphony of possibilities. Don’t let your stand play the same notes as everyone else. Break free from the ordinary and make a statement that resonates with the rhythm of your brand.

– Captivate, Don’t Conform

Picture a potential client weaving through the expo maze, glancing at one stand after another. Will yours be the one that captures their attention? Unconventional design is the secret ingredient that turns a passing glance into a lingering gaze. Make them stop, make them look, make them remember.

2. The Power of First Impressions: Beyond Ordinary, Beyond Forgettable

In the world of expos, time is a rare currency, and first impressions are your golden ticket. Traditional stands, with their cookie-cutter shapes and predictable designs, risk being lost in the expo sea. Your expo stand isn’t just a physical space; it’s a handshake, a smile, a “Hello, notice me!” Create a first impression that will linger in the thoughts of your guests long after they have departed the expo floor.

– The Blink-and-Miss Syndrome

Traditional stands, despite their functionality, often succumb to the blink-and-miss syndrome. Visitors stroll past without a second thought. Break the cycle! An unconventional stand design demands a second look, a moment of pause. Being seen and remembered is more important than simply being seen.

– Make Your Mark, Leave Your Trace

An unconventional fair stand is your brushstroke on the canvas of the expo. It’s the graffiti on the walls of conventionality. Be caring, be different. Your brand deserves more than a passing glance—it deserves a permanent spot in the memory of your audience.

3. Humanising Your Brand: Beyond Structures, Into Souls

Conventionality can sometimes strip away the human touch from your brand. Unconventional stands breathe life back into your business. Your exhibition stand isn’t just an inanimate object; it’s a living, breathing representative of your brand personality. Humanise your space, infuse it with character, and watch as your audience connects on a deeper level.

– From Sterile to Sympathetic

Traditional designs can inadvertently create a sterile environment, distancing your brand from the warmth of human connection. Break the ice with an unconventional strategy that says, “We’re not just a brand; we’re people.” Add elements that resonate with emotions, tell stories, and create a space where relationships can flourish.

– People Connect with Personality

In a sea of products and services, people connect with people, not structures. An unconventional expo stand becomes the face of your brand, a look with expressions, quirks, and a story to tell. Make your brand relatable; make it human. Because, in the end, it’s the human connection that turns expo visitors into loyal clients.

Unconventional stands aren’t just a trend; they are a necessity. Your stand is your brand’s voice in a crowded room—make sure it’s a voice that gets heard. Break free from the mould, embrace the unique, and let your stand be the anthem that echoes long after the expo doors close. After all, in the world of expos, being unforgettable is the first step towards being irreplaceable.

Open-concept and Interactive Exhibition Stand Designs That Break Away from the Traditional Box

In this section, we’ll embark on a journey to break away from the mundane, to ditch the traditional box, and explore the realm of open-concept and interactive designs that transform your expo stand into a captivating experience.

1. Ditch the Box: Redefining Space at Expos

Your stand is not a mere box; it’s your canvas waiting for a masterpiece. Ditch the conventional four walls and embrace an open-concept design. Break free from the confines of tradition and make your expo space a destination, not just a booth.

In the bustling fair environment, a stand that welcomes visitors with open arms stands out. Remove the barriers and invite curious souls to step into an experience, not just a space. Think of your stand as a stage, and every visitor is your audience eagerly awaiting the next act.

2. Interactive Experiences: Turn Heads, Capture Hearts

Static displays are a thing of the past. Today, expo attendees seek engagement, interaction, and a memorable experience. Transform your expo stand into a hub of activity. Consider incorporating touchpoints that beckon visitors to participate actively.

From virtual reality adventures to real-world challenges, the possibilities are endless. An exhibition stand isn’t just about showcasing products; it’s about creating moments that linger in the minds of those who pass by. Make your stand an immersive playground where your brand and audience connect on a whole new level.

3. The Journey Within: Crafting Narratives, Igniting Curiosity

Imagine your stand as a captivating story waiting to unfold. Take your audience on a journey within the confines of your expo space. Design different zones that reveal facets of your brand gradually. Think of it as a novel, with each step introducing a new chapter.

Create intrigue, build suspense, and let visitors discover your brand organically. The journey within your stand is an experience in itself. It’s not just about displaying products; it’s about telling a story that resonates with your audience. An expo stand that captivates onlookers leaves a lasting imprint.

4. Breaking the Ice: Foster Networking and Connection

An open-concept design isn’t just about aesthetics; it’s about fostering connections. Design your exhibition space to encourage networking and interaction. Consider incorporating cosy seating areas where meaningful conversations can unfold. Break the ice with interactive elements that facilitate engagement among attendees.

In a sea of standard booths, be the oasis where connections flourish. Your expo stand is not just a display—it’s a platform for building relationships. Break away from the traditional box and create a space where business and camaraderie coexist seamlessly.

5. Beyond Boundaries: Unleash Creativity in Form and Function

When it comes to a fair stand, think beyond the ordinary. Break the boundaries of traditional shapes and forms. Embrace asymmetry, curves, and unexpected angles. Let your stand be a piece of art that stands out in the expo landscape.

Consider how the layout of your space can amplify your brand message. A stand that breaks away from the typical booth shape challenges expectations and draws attention. Remember, in the world of expos, unconventional designs are the ones that echo the loudest.

6. The Unconventional Advantage: Stand Out, Be Remembered

In a crowded expo, standing out is a challenge. A stand that defies the traditional box is a standout beacon amidst the ordinary. Be bold, be different, and let your expo presence be a statement. Unconventional designs aren’t just a strategy; they’re a competitive advantage.

Your stand isn’t just a structure; it’s a statement of your brand’s identity. In breaking away from the traditional box, you’re not just designing a space; you’re creating an experience. So, let the walls come down, the barriers fade away, and your expo stand becomes a symbol of innovation and creativity in a sea of conformity.

Explore the Use of Non-traditional Materials in Exhibition Stand Construction

In this section, we’ll embark on an exciting journey, breaking away from the mundane and exploring the uncharted territory of non-traditional materials. After all, in the dynamic world of expos and fairs, your exhibition stand should be as unique as your brand.

  • Sustainable Statements

In a world that’s increasingly eco-conscious, why stick to the same old materials? Picture this: your expo stand, a beacon of sustainability amidst the sea of conventional structures. Choose materials that echo your commitment to a greener future. Opt for bamboo, reclaimed wood, or recycled plastics that not only make a visual statement but also align with the values of the conscious consumer.

  • Lightweight Wonders

Enter the world of lightweight wonders—materials that redefine convenience and ease without compromising on aesthetics. Think about it: a stand that can be transported with the ease of a well-packed suitcase. Consider materials like aluminium, fabric, or innovative composites that not only make your life simpler but also open the door to shapes and designs that defy gravity.

  • The Art of Contrast

The art of contrast lies in the unexpected marriage of materials. Imagine the intrigue when sleek glass meets the warmth of natural wood or when industrial metal shakes hands with soft, tactile fabrics. Contrast isn’t just visual; it’s a tactile experience that lingers in the minds of expo visitors. In a world of uniformity, be the masterpiece painted with the brushstrokes of contrast.

  • A Symphony of Materials

Think of your stand as a symphony, each material playing a unique note in the composition. Explore a palette of materials that harmonise seamlessly to create a sensory experience. From the sturdiness of concrete to the clarity of acrylic, let your stand be a testament to the diversity of your brand. Materials aren’t just choices; they’re the instruments in your symphony of expression.

  • The Bold Move of Unconventionality

Choosing non-traditional materials is not just a design choice; it’s a bold move, a rebellion against the mundane. It’s about stepping out of the shadows of conventionality and into the spotlight of innovation. Your stand is not merely a structure; it’s a canvas waiting to be painted with the strokes of the extraordinary. So, the unconventional isn’t just a choice; it’s a statement that echoes beyond the fairgrounds.

The Call to Action: Break the Mould

As you embark on the exhilarating journey of crafting your stand, remember this: the conventional is forgettable; the unconventional is unforgettable. Break free from the shackles of tradition, explore the uncharted territories of materials, and let your stand be a testament to the creativity that defines your brand. The expo awaits, and within its walls, your stand can be the beacon that guides curious eyes and captures wandering attention.

Break the mould, defy the ordinary, and let your expo stand to be a masterpiece that whispers to the soul of every expo-goer: “This is not just a stand; this is a revolution.”

Explore Ways to Tailor Exhibition Stand to the Specific Needs and Preferences of the Target Audience

Your audience is not a monolith. They come with diverse expectations, preferences, and needs. To truly shine in the world of expos and fairs, it’s essential to tailor your fair stand to cater to the specific desires of your target audience. Let’s dive into the exciting realm of customization and audience-centric design.

1. Personalization: The Heartbeat of Engagement

Your expo stand is not just a structure; it’s a conversation waiting to happen. Think of it as a bespoke suit tailored to fit the unique tastes and preferences of your audience. When attendees step into your expo space, they should feel like they’ve stumbled upon something crafted just for them.

Why settle for a one-size-fits-all when your brand is anything but ordinary?

Personalization is your secret weapon to cut through the expo noise. Consider the demographics of your audience—their age, interests, and pain points. Do they seek innovation, eco-friendly solutions, or perhaps a bit of both? Craft your exhibition as an immersive experience that resonates with their desires.

2. Flexibility: Design that Adapts, Not Conforms

The expo landscape is ever-evolving, and so should your expo stand. Think of it as a chameleon, ready to adapt to the colours of different fairs and expos. Flexibility isn’t just a design feature; it’s a strategic advantage.

Why be confined when you can redefine?

Design your stand with modular elements that can be rearranged like building blocks. It not only caters to the dynamic nature of expos but also allows you to reshape your narrative based on the vibe of each event. Flexibility ensures that your stand doesn’t just blend in—it stands out, no matter the setting.

3. Inclusive Design: Opening Doors to Everyone

Your stand should be a welcoming space for all—regardless of background, abilities, or preferences. Inclusive design isn’t just about complying with standards; it’s about fostering an environment where everyone feels seen and valued.

Why build walls when you can create bridges?

Consider accessibility in every facet of your stand. From ramps for easy access to interactive elements that cater to diverse interests, make sure your expo space is a celebration of diversity. Inclusivity isn’t just a checkbox—it’s a statement that your brand stands for unity in a world of differences.

4. Multisensory Experience: Beyond Sight and Sound

An expo stand is not merely a visual spectacle; it’s an immersive experience that should tantalise the senses. Don’t just showcase your brand; let your audience experience it in every way possible.

Why settle for a glance when you can create a memory?

Incorporate elements that go beyond the visual. Engage with your audience through touch, smell, and even taste if it fits your brand. A memorable expo experience lingers in the mind long after the fair ends. Make your stand a sensory masterpiece that attendees can’t help but talk about.

5. Interactive Zones: Turning Browsers into Participants

An expo stand is not a passive display; it’s a stage for engagement. Transform curious onlookers into active participants by integrating interactive zones that beckon them to dive deeper into your brand story.

When you have the opportunity to participate, why watch?

Create areas where attendees can touch, play, and experience your products or services firsthand. So, turn your exhibition stand into a space where interaction is not just encouraged but expected. The more engaged your audience, the more likely they are to become ambassadors for your brand.

Your stand isn’t just a physical presence; it’s a dynamic entity that adapts, engages, and resonates with your audience. By personalising, embracing flexibility, championing inclusivity, crafting multisensory experiences, and fostering interaction, you transform your fair stand into a compelling narrative—a story your audience is eager to be a part of.


Your canvas, your expo stand, is a tale just waiting to be told. Making the unusual choice in a sea of conformity is about making a lasting impression rather than merely sticking out. So, keep in mind, as you begin your design journey, that the expression is more than simply a word; it’s the key that unlocks a universe of possibilities.

Consider SOL GmbH as your partner in transforming unusual dreams into fantastic realities as your vision takes shape. Let your presence serve as a symbol of the extraordinary—where immersion and innovation meet.

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SOL Gmbh is a large format exhibition stand design and build agency. We are experts in custom built exhibition stands, portable displays for promotions and activations as well as modular display stands for conventions and conferences. From building complex expo stands to customising small display kits, we can serve you anywhere in Europe.

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