Exposition Stand Designers

Are you looking forward to becoming a expo designer? Many people start their own stand design companies without knowing the basics of it. In this article, we feature the job descriptions of exhibition stand designers and builders.​

Who is a Exhibition Stand Designer and What Does He/She Do?

Behind a successful expo exhibition, several things play a crucial role. One of the most important things is hiring an effective expo show booth designer. This might seem simple but there goes a lot of brainstorming on choosing the right expo designer. Every booth designer has a key role to play. Let’s look at the job description of exhibition booth designers.

Key Responsibilities of a Expo Designer

Expo designer is responsible for designing expos and exhibitions. These include:

Conferring with expo planners to discuss the structural feasibility of the plan and suggest alternate ideas of displaying items in the show. Designers need to know the way people move through an exhibition, and how they view the displays and stands. They need to communicate their client’s concepts and image to visitors pass through the expo stand.

An exhibition stand designer at first works with the client to discuss and clarify the brief. This covers the ideas, themes or products to be promoted at the show. The designer and client also discuss the budget and time-scale for the work.

They are responsible for the construction of the stand expo from cuts, assembly, and fastening parts to building framework, panels, shelves, and other exhibit items of specified materials, using hand-tools or power-tools.

Constructing museum structures, fixtures using equipment and electric wirings, such as plywood, wood, and fiberglass, using hand-tools and power tools. They study sketches or scale drawings for temporary or permanent displays and exhibit items, like framework,  booths, cabinets, or fixtures to decide the type, cost, and amount of material needed.

Designers produce plans and prototypes to show the client. This normally involves the use of computer-aided design (CAD), although drawings and scale models can also be used. Mounts fixtures and fittings such as panel boards, shelves, and shadowboxes to a framework, using hand-tools or adhesives.

Expo designer tests electrical and mechanical components of exhibit structure to verify the operations of all components.

Expo designers install electrical wiring, apparatus, fixtures, audiovisual components, or control equipment in the framework, according to design specifications. Working and communicating with lighting professionals and other specialist designers before an exhibition show, or on-site, is sometimes part of the job – especially on a major project.

After the client has approved the designer’s proposals, the exhibition stand is then built in sections in a workshop, ready for transportation to the exhibition or show. Exhibition stand designers may have to go to the show before it opens to supervise the installation of stands and displays on site.

They install, arrange, and assemble structures in exhibit galleries working with installation and maintenance personnel. Another duty of stand designers is mounting fable materials and graphics on framework or fixtures.

Some expo designers work alone, managing all aspects of a project. Some work as part of a designing team.

Expo designers may maintain an inventory of building equipment, tools, and materials, and order supplies as needed for the building exhibit fixtures.

They are also involved in considerable financial responsibility, drawing up correct quotations for clients, and keeping projects within budget.

Salary & Other Benefits

These figures are not actual. It is only a guide, as actual rates of pay can vary, depending on the employer and the location.

  • A newly skilled designer can earn around £18,000 per year.

  • After about three years’ experience, a typical salary may be £30,000 to £35,000.

  • A skilled exhibition stand designer, running their practices, can earn £50,000 to £60,000.

Work Experience of Exhibition Booth Designers

You need to have a design portfolio and other relevant work experience. Some courses offer placement and live-project opportunities, which is a good way to link and build up your portfolio. Use your degree show in your last year of study to showcase your work publicly. You could also volunteer to help set up exhibitions in your local area at art festivals or in libraries, for instance.

College or university design departments normally have strong links with the design industry and it’s a good idea to take advantage of these networking opportunities during your course and in your search for work placements.

While continuing with your studies, you can become a student member of the Chartered Society of Designers, which provides recognition opportunities and professional networking.

Training and Qualifications Required to Become Expo Booth Builders

There are routes into expo designing for both university graduates and school leavers.

Employers may favor those possessing architecture exhibition stand design, design technology, art, or interior design degrees.

Gaining skills through job shadowing, placements, or vacation work is helpful. Candidates could also volunteer, helping with exhibitions in local libraries and museums, and should put together a portfolio of work to show employers.

 If you are looking forward to starting your own exhibition company in Europe, then we aqre sure you have learned a lot about it. For any assistance contact us.

A Stand Designer’s Manifesto for Excellence: Bid Adieu to Mediocre


We are saying a strong goodbye to the ordinary and conventional stand designs as we set out on an exciting adventure today. Congratulations on being invited to the Stand Designer‘s Manifesto for Excellence – a blueprint for escaping the confines of the ordinary and reinventing the fundamental principles of stand design.  Mediocrity has become an unwanted friend in an industry where the competition roars like a lion and where your stand is more than just a framework but a storyteller. Nevertheless, designers need not worry, for this declaration serves as our rallying cry—a call to arms against the mundane and an anthem of creativity.  We’ll uncover the real cost of settling for less and learn the strength that comes from adopting a different viewpoint as we investigate the terrain of greatness. Accompany us on our mission to transform the exhibition sector, one exceptional booth at a time. Stand tall and proud since the era of mediocrity has come to an end.

Condemning the Acceptance of Mediocre Designs in the Expo Industry

In this section, we strip away the veil on a harsh truth – the acceptance of mediocrity. Get ready for an eye-opening exploration of how settling for ordinary designs is not just a choice; it’s a costly compromise in the fiercely competitive expo landscape.

Unveiling the Unspoken Truth

  • The Deceptive Allure of the Ordinary

In a sea of dazzling displays, it’s easy to succumb to the deceptive allure of the ordinary. Mediocre designs camouflage themselves in the mundane, slipping into the backdrop without raising eyebrows. The danger lies in this camouflage – it allows mediocrity to thrive unchecked, robbing businesses of the spotlight they deserve.

  • Your Stand Is Not a Wallflower

Picture this: a hall filled with expo stands, each vying for attention. Your stand is not a wallflower; it’s a contender in a visual arena. Yet, mediocrity treats your stand like an invisible entity, blending it into the background noise. It’s time to reclaim the spotlight and ensure that your stand stands out.

The Cost of Mediocrity

  • A Luxury No Business Can Afford

Mediocrity is not a benign companion; it’s a costly affair. In an industry where every glance counts, settling for less is a luxury no business can afford. When your stand fails to captivate, it translates to lost opportunities and a diminished return on investment.

  • The Silent Erosion of Brand Value

Mediocre designs silently erode this experience, chipping away at the foundation of your brand. The expo floor is a stage, and your stand is a performer. Are you content with a lacklustre performance that fades into the background, or do you crave a standing ovation?

  • Fading into the Shadows of Forgetfulness

Mediocre designs have a forgettable quality – they slip through the cracks of memory, leaving no lasting imprint. In an industry where visibility is power, fading into the shadows of forgetfulness is a cardinal sin. It’s time to break free from the shackles of mediocrity and craft designs that linger in the minds of expo-goers.

Rise Above the Noise

  • Beyond Cacophony Lies Opportunity

Expo floors are a symphony of sights and sounds, a cacophony that can either drown your stand or amplify its impact. Mediocrity positions your stand as mere background noise. However, beyond this chaos lies an opportunity – the opportunity to rise above the noise and claim your rightful place in the spotlight.

  • Break Free from the Chains

Mediocrity thrives on conformity, on the willingness to blend in. Imagine your stand as a rebel, refusing to conform to the status quo. Dare to be different, and let your design be the disruptor that captures attention amidst the expo frenzy.

  • Captivating, Not Just Competing

Your stand is not just competing; it’s captivating. In a world saturated with mediocrity, captivation is the currency that yields returns. Think of your stand as a visual storyteller, weaving a narrative that resonates with visitors. Break the mould, tell your story, and let your stand be the headline act in the expo extravaganza. In the relentless pursuit of excellence, mediocrity must be condemned. It’s not enough to participate in expos and fairs; you must own the stage. Your stand is your canvas, and mediocrity is the eraser. Paint boldly, break boundaries, and declare that from this moment forward, mediocrity is no longer welcome in the vibrant world of expo design.

A Change in Perspective to Aim for Perfection in Every Aspect of Stand Design

In this section, we dive deep into the transformative power of perspective, urging designers to break free from the chains of mediocrity. It’s not just about aesthetics; it’s about crafting experiences that captivate, resonate, and elevate your brand above the ordinary. Let’s bid farewell to the mundane and embrace a new era of stand design excellence!

Design Beyond the Surface

  • The Magical Maestro of Stands: Picture yourself as the magical maestro orchestrating a symphony of design on the grand expo stage. Your stand isn’t just a structure; it’s a magical melody waiting to captivate the audience. Each element – a note, each arrangement – a crescendo of creativity.
  • The Tale-Weaver’s Perspective: Don the hat of a tale-weaver, for your expo stand is not a task; it’s a chronicle. Every visual choice spins a yarn that whispers the essence of your brand. As the weaver of this narrative, craft a story that echoes in the minds of your audience long after they’ve left the expo floor.

Embracing Creativity Without Limits

  • Fearless Voyager of Design: Imagine yourself as a fearless voyager sailing through uncharted waters of creativity. Cast away the anchor of the ordinary, navigate the storm of conventions, and let your stand be the beacon that guides visitors through the captivating waves of bold ideas.
  • The Star in the Galaxy of Sameness: Amidst a galaxy of predictable designs, be the supernova that steals the spotlight. Allow your imagination to dance with the stars of unconventional ideas. Your expo stand isn’t a follower; it’s the shining star that defines its own constellation.

User-Centric Design

  • Architect of Personalised Experiences: Envision yourself as an architect crafting not just a stand but a personalised experience. Dive into the minds of your audience – know their desires and understand their whims. Your expo stand should be a bespoke creation, inviting visitors into a world tailor-made for them.
  • Cohesive Design, a Symphony of Emotions: Become the composer of a visual symphony. Your stand, a musical masterpiece, should guide visitors through a harmonious journey. Each visual note should seamlessly blend with the next, creating a symphony of emotions that resonates with every individual who steps into your design.

A Manifesto for Meticulous Execution

  • The Perfectionist’s Canvas: Visualise your stand as the canvas of a perfectionist artist. Every stroke, every colour, every pixel – a deliberate choice contributing to the grandeur of your creation. Meticulous execution is not just attention to detail; it’s an artistic obsession that transforms your stand into a masterpiece.
  • Design Refinement, a Dance of Elegance: Think of design refinement as an elegant dance. Collaborate, iterate, refine – a choreography that transforms your creation into a ballet of perfection. In this dance, mediocrity stumbles while excellence pirouettes gracefully on the expo floor.

Technology Integration

  • Tech, Your Design’s Enchanting Wizard: Envision technology not as a mere tool but as the enchanting wizard breathing life into your design. Interactive displays and augmented reality – these are not gadgets; they are the magical spells that add layers to your expo stand, making it an immersive wonderland.
  • A Digital Odyssey: Picture your expo stand as a digital odyssey, where technology and design embark on a mesmerising journey. From interactive touchpoints to virtual reality adventures, let your stand be a portal to a digital realm where innovation and engagement waltz hand in hand.

Be the magical maestro, the fearless voyager, the architect of experiences, and the perfectionist artist. Your expo stand is not just a space; it’s a realm waiting to be discovered, an adventure waiting to unfold. Embrace the creative beast within, defy the ordinary, and let your design roar with brilliance on the expo stage.

Explore How the Manifesto Might Act as a Roadmap for a Designer’s Journey

Embarking on the journey of stand design requires more than just a creative flair; it demands a strategic approach. Let’s unravel how this manifesto becomes the compass guiding every stand designer toward excellence in the captivating world of expos and fairs.

1. Define Your Design Philosophy: The North Star of Creativity

Your journey begins with a compass, and that compass is your design philosophy. It’s not just a fancy term; it’s the North Star that guides your creative decisions. What principles will steer your ship through the sea of possibilities? Whether you’re an advocate for minimalism, a storyteller at heart, or a wizard of interactivity, defining your design philosophy provides a solid foundation for your expedition into the uncharted territory of creativity.

2. Research and Inspiration: Dive into the Treasure Trove

Embark on a treasure hunt of ideas. Research trends and explore design styles like a seasoned explorer delving into the mysteries of a forgotten island. The more diverse your inspirations, the richer your creative chest becomes. From the bustling streets of Marrakech to the serene landscapes of Kyoto, let the world be your muse. The next groundbreaking idea might be hidden in the pages of a history book or revealed in the colours of a sunset.

3. The Manifesto as a Design Oracle: Charting Your Course

Imagine the manifesto as your personal design oracle, whispering insights and guiding you through the design labyrinth. It’s not a rigid set of rules but a flexible map that adapts to your creative terrain. Use it to chart your course, navigate challenges, and discover hidden treasures along the way. The manifesto isn’t a dictator; it’s a mentor urging you to break free from the chains of mediocrity and reach new heights of creative excellence.

4. Cultivate a Design Legacy: Leave Footprints in the Sands of Creativity

Your journey isn’t just for the present; it’s a legacy for the future. As you navigate the twists and turns of stand design, cultivate a design legacy that echoes through the corridors of creativity. Be the designer who leaves footprints in the sands of innovation, inspiring the generations that follow. Your legacy is not just the stands you design; it’s the impact you have on the design community, shaping its future with your creativity and commitment to excellence.

5. Celebrate Victories and Learn from Defeats: The Chronicles of a Designer’s Odyssey

Every journey has its highs and lows, and so does the designer’s odyssey. Celebrate victories, no matter how small, and let them fuel your creative spirit. At the same time, embrace defeats as lessons, stepping stones towards mastery. The chronicles of a designer’s odyssey are not just about the final destination but the transformative experiences along the way. So, sail on, brave designer, for the expo seas await your unique voyage.

The Design Community’s Collective Responsibility to Maintain High Standards

As we bid adieu to mediocrity, it’s time for the design community to unite and take up the mantle of maintaining high standards. It is not just a responsibility; it’s a shared commitment to creating a landscape where excellence is the norm.

Mentorship and Knowledge Sharing: Nurturing Tomorrow’s Talents

  • Passing the Torch of Wisdom

Mentorship is not a mere formality; it’s a torch-passing ceremony where experienced designers illuminate the path for emerging talents. As a seasoned stand designer, take it upon yourself to guide the next generation. Share your triumphs, recount your challenges, and offer insights that transcend textbooks. In doing so, you’re not just shaping individuals; you’re sculpting the future of stand design.

  • Knowledge is Power; Sharing is Empowerment

In the ever-evolving world of design, knowledge is the currency that never devalues. Designers, whether veterans or newcomers hold pieces of this invaluable currency. A community that thrives on knowledge-sharing propels itself forward. Create forums, engage in discussions, and foster an environment where the wisdom of one becomes the enlightenment of many.

Industry Standards and Ethics: The Backbone of Integrity

  • Defining the Unspoken Rules

Stand design is not a lawless territory; it adheres to unspoken rules and ethical considerations. As a member of the design community, contribute to the definition and reinforcement of these standards. What constitutes fair competition? How do we ensure honesty in showcasing capabilities? Answering these questions collectively safeguards the integrity of the industry.

  • Upholding a Code of Conduct

A code of conduct is not a mere document; it’s a sacred pact that designers make with their peers and the industry at large. Upholding this code ensures a level playing field. It’s a commitment to fair play, transparency, and the pursuit of excellence. A community that stands firm in its principles elevates not only its members but the entire expo experience.

Recognition for Excellence: Celebrating Brilliance

  • Spotlight on Genius

Every design community needs its heroes – those whose creations defy convention and redefine excellence. Establish platforms that shine a spotlight on these geniuses. Whether through awards, exhibitions, or feature articles, recognising excellence isn’t just a form of applause; it’s an inspiration for all designers to push their limits.

  • Competitions as Catalysts

Design competitions aren’t just about winning trophies; they’re about pushing boundaries and raising the bar. Participating in these competitions, whether as a judge or a contender, injects a dose of healthy competition into the design community’s bloodstream. It’s a playground for innovation, where designers test their mettle and, in the process, contribute to the collective evolution of stand design.

Diversity and Inclusivity: A Mosaic of Perspectives

  • Celebrating Diverse Voices

The beauty of the design community lies in its diversity. Designers bring unique perspectives, cultural influences, and life experiences to the table. Celebrate this diversity as it enriches the collective creativity of the community. A mosaic of voices creates designs that resonate with a broader audience.

  • Fostering an Inclusive Environment

Ensure that the design community is an inclusive space where every voice is heard and every perspective is valued. Break down barriers that limit opportunities for underrepresented groups. By fostering an inclusive environment, we not only enhance the quality of designs but also inspire future generations to join the diverse tapestry of stand design.

The Symphony of High Standards

As a stand designer, you’re not just shaping spaces; you’re crafting experiences that linger in the memories of those who walk through your creations. Embrace the collective responsibility that comes with being part of the design community. Mentor, share, define, uphold, and recognise – for in doing so, you’re not just elevating yourself; you’re elevating the entire expo experience. So, fellow designers, let’s pledge to be the guardians of high standards, the architects of inspiration, and the custodians of an industry that thrives on the brilliance of its collective creativity. The expo stage is set; let the symphony of high standards play on!


In the end, the quest for excellence is not just a journey; it’s a manifesto—a call to arms against the mundane. As we bid a resounding adieu to mediocrity, remember that every design decision holds the power to redefine the expo landscape. Stand tall, embrace creativity without bounds, and let your designs echo the manifesto’s commitment to excellence.  The expo industry is hungry for the extraordinary, and you have the brush to paint that masterpiece. As we forge ahead into this era of design revolution, SOL GmbH invites you to join hands in shaping the future. Let your stands be a testament to the manifesto; each design is a masterpiece in its own right.

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SOL Gmbh is a large format exhibition stand design and build agency. We are experts in custom built exhibition stands, portable displays for promotions and activations as well as modular display stands for conventions and conferences. From building complex expo stands to customising small display kits, we can serve you anywhere in Europe.

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