As difficult it is to attract attendees to your show booth displays, it is as easy to keep them away from your stand. This is especially true for first-time exhibitors who might not prioritize some essential exhibition booth elements, thus, keeping attendees away from your brand.
So, to prevent you from making the same mistake again, here are 7 things that can keep attendees away from your show booth displays.
- Weak Sales Pitch
While a creative exhibition booth design attracts attendees to your booth, it all comes down to your staff that has to put forth the sales pitch to entice the attendees. So, needless to say, a weak sales pitch will instantly have attendees leaving your show booth.
A weak sales pitch not only shows the brand’s unpreparedness but also gives the impression that the staff isn’t interested in selling their products and services. Moreover, it comes across as unprofessional.
Seeing this, the attendees will hesitate to ask questions to your trade booth staff as they might not be confident that the team might be able to answer them.
- Mundane Booth Design
Looks matter in exhibition trade fairs, especially the booth stand design. It goes without saying, but show booth displays that look attractive are ones that have the crowd lining up to visit. Why is that? A good booth design shows that the brand has put thought into creating a stand that makes the attendee experience memorable.
In comparison, a mundane exhibition booth design shows that the brand has set up a stand just for the sake of doing business and no care for attendees. Moreover, in the sea of exhibits, where every stand is offering something different and innovative, your booth falls short to even catch the attendee’s attention.
- No Marketing Campaign
It cannot be stressed enough how important it is to market your show booth displays before the exhibition beings. It helps your social media followers, customers, and registered attendees to know about your attendance. Thus, creating intrigue and curiosity.
Lack of marketing campaigns not only makes your brand a stranger to the attendees at the exhibition trade fairs but also keeps your customers and people who want to try your brand away.
- Untrained Staff
As mentioned earlier, your staff is the one that interacts with the attendees. So, no matter how impressive your exhibition booth design might be, if your staff behaves unprofessionally, or comes across as disorganized, it can cost you some precious prospects.
At the trade display, your staff are the representatives of your brand. Thus, their lack of training creates an impression of what the brand is like. If your staff isn’t greeting the attendees who enter your exhibition stand booth, don’t answer their questions, or just lack the proper communication skills, it can keep attendees away from your show booth.
As the word gets around, you might not even have attendees visiting your booth for the rest of the show.
- Poor Lighting
Worrying about the booth stand design or lead acquisition strategies, many exhibitors forget to install proper lighting fixtures.
Lack of lighting or even poor lighting makes your show booth displays look dull and almost out-of-order. It creates a gloomy atmosphere that attendees will avoid, given how well-lit other exhibits are.
In addition, it also fails to highlight your display products. Thus, attendees far away will not be able to see your trade display. Or, they won’t be able to make out what you are selling.
- Lack of Interactive Elements
When attendees enter an exhibition stand booth, apart from learning more about the brand and its products and services, they are also interested in having to have some interactive elements that make their experience more interesting and memorable.
Interactive elements like games, contests, product demonstrations, video presentations, allow the attendees to experience the products before buying them and visually stimulate their senses. Lack of these elements makes the show booth displays seem like a shop wherein you just browse and buy what you like.
Moreover, with only the sales pitch as an interactive factor between the audience and the trade booth staff, the interaction becomes more of a lecture than a two-way conversation.
We hope this article will help you create effective show booth displays that attract attendees. Needless to say, your trade display is a representation of your brand. Now, while you may everything prepared to the T, there are certain details and can easily keep attendees away from your exhibition stand booth. Follow these tips and you will surely have a crowd lining up at your booth.
Tip of the Day: If you are a first-time exhibitor and don’t know what might work best for your booth, research your competitor’s booths in previous years. This will help you get an idea about what attracts attendees. If you need help planning and executing creative exhibition stands for your next trade show, get in touch with us.