Europe is at the center-stage when it comes to exhibition booth designing and fabrication. The industry here is a century old and we have some of the best fairgrounds in the world with amazing facilities and support to realize really unique and creative exhibition booths. In earlier years, it was the carpenters skill that decided how complex a booth design should be, but come in new technologies and sophisticated machines, now the sky is the limit for creativity in stand designing.
Below we have compiled a list of creative exhibition booth ideas that you can use to draw traffic to your booth and interact with your visitors.
Use Video Wall Displays with Your Exhibition Stand.
Video walls are definitely eye catching and allow you to display multiple images across various panels. The complete size and brilliance of video walls grabs attention towards your exhibition stand and you can truly mesmerize your audiences with quality content. You can pull in foot traffic by featuring the audience via social media feeds and showing them live virtual reality contents. Your exhibition design company can help you with ideas to make the most of your show budget.
Integrate Trade Show Games into Your Trade Show Booth Design
Trade show visitors love to win prizes and try to score higher than their friends. Having a trade show game, booth attendees learn about the product as they compete for the awards. Games can be digital games or old school. As visitors get excited about playing, their interest will attract more crowds. Ensure that your attendees can outline how to play within the shortest time possible. The tasks can be signing up for your email list, singing and dancing, taking pictures and tagging your business.
Invest in Hospitality at Your Exhibition Stand
The best way to bond with people is to share a meal with them. Providing drinks and foods gets attention and gives your audience something to do with their hands rather than holding their phones. It is absolutely true that people who get a warm drink like tea, hot chocolate or coffee from someone feels closer to that person. Therefore, set up a snack shop at your exhibition booth and hand out finger food.
Use Gigantic Objects Or Product Mock-Ups Within Your Stand Design
Oversized objects are a source of attraction. For example, displaying the largest Coca-Cola bottle in the world or giant ceremonial checks, anything about over-sized objects normally attracts people with wonder. So, integrating this fascination in your creative exhibition booth is a sure bet to excite your trade show audience. Making your product gigantic is a great way to increase the attractiveness of the product. Even if your brand is not tangible like in the case of software, these gigantic objects can still work.
Offer Relaxing Environment
Attending a trade show requires a lot of planning and energy. It can be tiring to walk the entire fairground meeting clients and visiting booths. A booth design that is warm, welcoming and furnished with comfortable seating will make your attendees feel relaxed and comfortable. While creative exhibition booths will always attract more eyeballs, comfortable ones will get more footfalls, and if you can combine the 2 then nothing like it!
Provide a Phone Charging Station
Take this scenario, your bag is heavy, you are tired, and your phone battery is running out. Now imaging coming across a mobile phone charging station. Offering a free charging station in your exhibition booth can attract trade show attendees and give them a positive relationship with your product. Remember to brand the charging station with your logos and colors. While attendees are waiting for their phones to charge, they will be busy checking out collaterals and other materials and know what your company is offering.
Make the Trade Show Booth More Interactive
The best way to make your trade show display more interactive is by giving a demo of your brand. If you are selling chairs, set them up and allow people to try. You could end up with a long queue outside your exhibition stand. The line will attract more visitors since they will want to know what is happening. Wash people’s hands if you are selling hand-wash, shave their hair if you are selling shaving machines, and so on.
In case your product will take a little long to do, then you can schedule a specific demo time. This could collect a big crowd to your trade show booth during a specific time.
9. Make Your Trade Show Booth Noticeable & Memorable
If possible check out and know your competitors before the event and see how they have decorated their booth. Then come up with better trade show booth ideas. Design an extra-tall booth that stretches high above everyone else around you. Make sure your booth can be seen from far, maybe it will attract people to come in to see what is happening.
You can also hang an overhead display above your booth or put graphics and logos on the floor in front of your booth.
Selecting a suitable exhibition booth idea for your business and creating engagement, excitement and motion that bring more people and guarantee good results need to be done wisely.