Have you ever wondered what those separate rooms in an expo stand are? Those are private conference rooms for special clients, presentations and much more. Moreover, they are not as uncommon as one might think, given the kind of industry that the trade show is catering to.
But if you are a start-up or a first-time exhibitor the decision of having a private conference room in your fair stall design can be a tough one. This is why we have compiled a list of advantages of having private conference rooms on your exhibition stand.
- Private Space
As the name suggests, one of the main reasons why any brand builds a private conference room in their stand expo is for privacy. When you have executives from different companies, the best way to discuss business with them is through private, face-to-face meetings. These rooms are especially beneficial when you have to sign contracts and carry out business deals.
This is also the case with representatives of international companies when you might need translators for the meeting or presentation.
- Creates a Good Impression on New Clients
When you have new clients or high-profile attendees visiting your exhibition stand, it goes without saying that you will want to create a good impression. This is when a private conference room comes in.
Since they are new clients, you will want to brief them about your company, its activities, products, and services. This will take more time than usual, which is why private rooms provide a space where you can take as much time as you want.
By providing a comfortable space to sit and some refreshments, further helps to create a good impression.
- Added Elegance and Luxury
With executives coming in, you would want to provide them with something extra special and exclusive. Moreover, installing a private conference room in the booth design is an added expense. However, the quality is top-notch.
These rooms give the impression that the company has paid special attention to create a comfortable setting for the clients. Thus, indicating that the company cares about building a good customer experience.
- Creates Intrigue Among Attendees
At any expo display stands, have you ever seen a meeting take place in these rooms? Even if they were empty, what was your first thought when you saw those? Were you intrigued by what was happening? Were you impressed that the company had some special client? These are some of the questions that might come to even your attendees.
When an attendee enters your expo stand and sees a meeting going on in the private conference room, it might happen that they may ask you about it.
If it suits your staff, you can always have a private presentation of the exhibit, brand, products, and services. This will also be beneficial for a more detailed product demonstration, as the staff will be dealing with the attendee on a one-on-one basis.
With the increased hospitality, the attendee just might consider buying your products and services on the spot.
Even if you can’t let them in the private conference room, they do serve to create a good impression. These rooms become a symbol of a personalized experience. Thus, it makes the attendees feel that the brand has put in thought in creating a good attendee experience.
Also, it may come across as a company with many clients, especially high-profile ones. Moreover, it also shows how well-connected you are within the industry. This gives you an edge over your competitors.
It might seem as if a private room might make a hole in your pocket but that is not the case. This is especially the case for brands with small booths and start-ups. Instead of having a full-fledged room in your stall layout design, you can have private partitioned seatings that can provide the same kind of privacy.
If you are a first-time exhibitor, you can always use this private seating to understand if it works for your brand or not. Then, for your next show, you can have a proper private conference room.
We hope this article will help you while choosing the trade fair booth design. With so many attendees moving in and out of your booth, it is impossible to have meetings and presentations with executives of different companies. However, with these private conference rooms, both the staff and the clients feel comfortable and are not disturbed while carrying out the business.
Tip of the Day: Make sure your conference rooms look inviting. If you are holding a meeting or presentation, ensure that there are snacks and drinks for the attendees already set at the table. Also, make sure the room is placed away from any noisy sections of the exhibition stall.