Everyone wants to have a booth at a trade show that is interesting to visitors. Brands with the most up-to-date fair booth designs trends are more likely to generate engagement. Here are ten fair booth designs concepts that are currently hot and will be in 2021-22 to offer you an edge over the competition.
Allow each of the themes below to inspire ideas for your fair booth designs. For maximum spark, links to Pinterest searches are supplied!
1. Being Natural
Consider travelling down the aisles of a trade exhibition where every booth appears to be the same. Then you come upon a booth with a completely different design.
The nature-inspired booth transforms your feeling of being pent up all day into one of being outside and free.
It is not necessary for your brand to be environmentally conscious to pull off this appearance. Any live plant will do, but succulents and hanging flowers appear to be the most popular.
2. Cut-outs and Interactive Walls
Rental trade fair booth designs that are stunningly inventive One of the simplest methods to draw people into your booth and interact is to offer photo opportunities. Attendees will likely take photos and post them on social media.
Because the potential for exposure is limitless, make sure your branding is visible in the photo.
3. Make a different world
Who says your fair booth designs have to appear like a booth to be effective? Create an environment that makes visitors feel as if they’ve been transported to another world. Consider a red carpet and velvet ropes in a Hollywood set design.
Anything that makes it evident that you are providing an experience comes to mind. Your booth employees can even take on specific roles
4. Go for a whimsy look
Your booth’s backdrops and walls don’t have to be square and dull. You can utilise creative forms and styles to stand out depending on the theme of your booth.
Using an in-house graphic artist or designer to create a comic focal point for your booth is even easier. The pattern can be applied to the side of any of your booth’s chairs or to a full wall.
Harmonizing contrasting aspects is another approach to stand out. Even only out of curiosity, this artistic show would draw people in.
5. Flooring that can be printed
Exponents offers custom-made booth rentals at the most transparent price.
Regardless of the size of your booth, custom flooring can be useful. Custom flooring for small booths can make the space appear larger than it is. Custom flooring can help bring the entire look of large fair booth designs together.
Nowadays, printers are capable of printing almost anything. To appeal to tech-savvy guests, you can print anything as simple as a custom hashtag or URL, or a specific design that spans the entire floor surface.
6. Use lighting to set the tone
Lighting has a huge impact and is an important part of any successful trade show booth design. You may generate a sense of mystery, interest, curiosity, and even privacy.
Install sound-responsive lighting that interacts with booth visitors to create a fun ambiance. Use lighting to exhibit your business as a showcase and accentuate your marketing message, at the very least.
7. Textured Backdrops
Exhibitors can get very creative with printed backdrops now that printing is significantly less expensive. You may even print off a new backdrop to keep your fair booth designs looking fresh from show to show.
8. Make an emotional appeal
Emotions play a big role in buying decisions. Consider how you could design your booth to make an emotional connection with your visitors. It’s possible that emotive imagery and bright colours aren’t the greatest ways for your target demographic.
Nostalgia is a design style that appeals to a wide range of people. This style of design harkens back to a time when life was simpler and more prosperous. If you think any components of this design would work with your audience, consider implementing them into your fair booth designs.
9. Use a Touch Screen Display to Change Up Your Message
Touch screen displays are essential because they allow booth visitors to interact with your business on their own terms. Touch screens can be placed, embedded in kiosks, or used as standalone panels in your fair booth designs.
They provide you the freedom and agility to present brand messaging to customers throughout the trade show, regardless of how you display them. Then, if necessary, you can simply load in new content for the next performance.
10. Make Meeting Rooms a Priority
We saved this one for last, but that doesn’t mean it’s any less significant. The goal booth design is to pique passers-interest and encourage them to visit the booth.
Naturally, this is necessary in order to produce leads. However, don’t forget to set aside time for exclusive encounters with your most valuable customers.
Consider design aspects that can help you create a cosy meeting environment that evokes the same emotional response as the one described previously in this article.