With so many exhibition events in a year, it’s common for the same people to attend multiple events. This means that not only are you an exhibitor present at the different events, your audience will also be present there.
This creates a two-fold challenge for your company. Not only are you competing with your competitors and other brands’ modular stands to stand out front of the crowd to increase foot traffic, but you now also have to ensure that your exhibition stall fabrication is also unique and different from the last exhibition your participated in.
So to help you have a successful exhibition, here are some attractive and eye-catching ideas for an exhibition stall fabrication.
Theme Exhibition Stands
When visitors are walking down the trade fair floor, they are more likely to enter those fabric exhibition stands that are attractive and appear cohesive or as a whole. One reason why that is the case is because they prefer those booths that instantly tell them about the company.
For this very reason, it’s important to create an exhibition stall fabrication that looks as one unit. A simple way to achieve this is by having a themed exhibition stand. The best part about this is that it can be as elaborate or subtle as you like.
For example, if you have a jungle theme, you can easily have a few plants and wooden furniture to make it seem like a jungle. Furthermore, the content you use for the booth can also revolved around this. Or, your theme could be based on the type of products, services or even message you want to put out.
A big advantage of themed modular stands is that they are great if you don’t have any advanced technology on your booth. Sometimes, a good exhibition display design is enough to bring in a crowd.
A common practice seen across many modular exhibition systems is that of the product demonstrations. As the name suggests, product demonstration is giving the audience a live demonstration of how the product works.
The reason why this is a popular choice is because of its convincing power. While putting up products on display is nice, it’s even better when the audience gets to try them out. This will not only give them first-hand experience of what it’s like to use the product but also help in bringing in a crowd and increasing the booth traffic in your exhibition stall fabrication.
An exhibition is all about getting to know your customers and assisting them I buying your products. So, interaction is an important aspect of exhibiting. An easy way to interact and engage the audience without having to individually attend them is through activities.
These activities could be anything from games to presentations to Q&A sessions to panel discussions and so much more. The idea behind all these is to increase the engagement rate and bring in more visitors.
With such activities you also help the visitors understand not only your products but also your brand and its message. Thus, it helps them connect with the brand.
Giveaways or Promotional Items
Another popular choice and a crowd favourite is giveaways or promotional items. Visitors especially look forward to them as it serves as a free gift they get for visiting the exhibition stand.
But they are more than a free gift that companies hand out to the people who visit their modular exhibition systems. They serve as memorabilia. Since there are hundreds of exhibition systems on the trade fair floor, it’s impossible for the visitors to remember every single booth that they visited.
This is why a great way to keep the company’s name fresh in the visitors’ mind is by giving them a token to remember your brand. So, every time they use the giveaway or think about purchasing something you sell, they are instantly reminded of your brand.
Some common yet effective giveaway items include steel bottles, portable chargers, battery banks, pen drive, tote bags, travel kits related to your products, sample products and so on. A pro tip, especially during this pandemic is to have safety gears for giveaways. These include face masks, sanitizers, gloves, face shields, wet wipes and so on.
These are some of the most eye-catching ideas one can use in their exhibition stall fabrication. While these ideas may be seen across several exhibition systems, it’s important to know that these can easily become an attraction in your booth if you are creative with the content you use.
Since many companies work on a budget, it’s impossible to think that they would change the exhibition display design for every show. So, it’s advisable to have a consistent element like the aforementioned and rotate the content used in it.