Replace the traditional trade show booth
When designing the outdoor exhibition stands,in the event that your company or brand is sponsoring an outdoor event or presenting at an outdoor trade show, an exhibition booth designed for indoor use won’t be a viable option for your business. It’s important to remember that outdoor events and exhibits take place in very different conditions than their indoor counterparts. When viewed from the outside, an exhibition stand that appears impressive inside a convention centre may not have much of an impact.
As an alternative, take advantage of the location to your benefit. Don’t stop at the booth. Three types of outdoor events, mobile exhibits, and exhibits at industry-specific outdoor trade shows are the three most common types of outdoor events and exhibits. Hiring the services of a company with years of experience in custom outdoor exhibition stands design is by far the best way to ensure a positive brand impression for your upcoming event or exhibit.
Experiences that Work Better Outside
Such events include sponsored three-on-three basketball tournaments, as well as live music festivals and other sports and fitness-related events. Even though individual sponsored displays and smaller activity areas may be set up, the main event is usually centred around a primary stage with monitors and a sound system. Outdoor events are typically held in large open spaces. You can use outdoor events to expand your audience beyond conference attendees and attract passersby from the general public. Participants can get active and boisterous in the open air.
There are many factors that go into planning an outdoor event. From finding a venue to designing outdoor exhibition stands, booking talent, and making travel arrangements, a lot of planning and coordination is required. Hire event management professionals who can handle all the details and logistics.
Exhibiting on the Move
Consider mobile exhibiting if you’d like to take your presentation on the road. Trailers that can travel anywhere in the country, with your branding prominently displayed on the exterior walls and an entire exhibit contained within, add undeniable wow to your marketing campaigns. Anywhere in the world, mobile trailers can pop out and unfold to instantly create a venue for an event with minimal setup. Or, your exhibit can be contained within the trailer itself. It’s entirely up to you how big you want to go. You can work with your exhibit designer to create a pop-up. If you want to go big, you can rent a tractor-trailer to transport an entire mobile exhibit. Or perhaps you’d like to display your work in a hip, cute RV or van. The possibilities are virtually limitless in this case.
Any business or location can be targeted with a mobile exhibit. Your mobile outdoor exhibition stands design can double as 24/7 advertising for your brand with the trailer walls. When it comes to mobile exhibits, the visitors are immersed in your brand’s message because they’re entering a completely enclosed structure. Your brand message can be presented in a controlled environment with a mobile exhibition stand, and your market strategy can be delivered from the moment your vehicle pulls up.
- Outdoor Exhibits for a Specific Industry
For some industries and niche markets, exhibiting outdoors is a great option. For example, it would be much easier to set up outdoor exhibition stands of heavy agricultural equipment. ATVs, for example, would be best displayed outdoors. Some outdoor-themed industries, such as hunting or hiking, may find it more natural and intuitive to hold their trade shows outdoors. When it comes to outdoor trade shows, it can be tempting to assume that the same exhibition booth your company uses indoors will work just as well.
- Refuse to give in
In addition to location, terrain, and weather, a professional exhibit design company will be able to create custom outdoor exhibition stands.
The right custom exhibition stands will help you connect with the right audience at a specific trade show. Vertical space and room to move are advantages of an industry-specific outdoor exhibition stands
When to Customize Your Company’s Website
It’s time to invest in custom outdoor exhibition stands or events if you want a truly unique display. It’s best to use a custom outdoor exhibition stands design for multiple outdoor events. Having a custom design can help set the tone and tell the entire story of your brand throughout the campaign. Consider a custom rental if your event is a one-off.
When it comes to planning an event either indoors or outdoors, you’ll want to get started as soon as possible, regardless of the type of event. If you can imagine it, you can build it. Custom exhibition stands designers will be able to help you make your dream come true sooner if you have an elaborate vision.