As attendees, the first thing they will notice is your fair booth stand design as it’s the most prominent feature of your expo stand. So to attract attendees to you must have a designer stall that is up-to-date with the latest design trends. Think about it, which will catch your eye first, a fabric wall or a video wall?
So, here are 7 ideas you can incorporate in your fair booth stand design’s walls at the upcoming expo.
- Video Walls
One of the most popular choices, as seen across various modern stall design, are video walls. A video wall is a setup that consists of multiple monitors, LED panels, LED screens, or TV sets that are arranged in such a manner that they form a wall. Thus, making the whole wall look like one big screen on which videos are played.
The biggest advantage of these types of walls is that the video playing on them can be viewed from far away. The big screens do a great job in standing out amongst the crowd as the moving pictures become the first thing people notice.
If you have any products that are displayed inside the exhibition stand, you can play their videos to inform the attendees about them. So, using them as a part of the fair booth stand design will provide visual stimulation for the attendees to attract them to your stand.
- Interactive Walls
Interactive walls are a series of touchscreen panel that are put together to make one big display. To enhance the attendee experience you can install custom interactive software that allows the attendees to interact with the screen. These walls can be used to virtually try out products, play games, give presentations, product demonstrations, and much more.
- VR and AR Walls
If you cannot physically conduct product demonstrations inside the trade show stand then having a VR and AR wall can be very beneficial. A big display screen substitutes a wall that is connected to the VR and AR set. Thus, the attendees can virtually use the products.
Given the size of the wall, the demonstration can attract other attendees as they might be intrigued by the display. This way, you can make your stand expo walls a part of your attendee experience.
- Game Walls
A sure way to attract attendees to your expo stand is games. But carrying equipment for these games can be tedious and extra weight. So why not add the games to your wall!
It’s quite simple. All you have is to have the game elements, for example, spin the wheel built into the wall. This way, you won’t be carrying any extra types of equipment. Moreover, you will also save up on some negative space when attendees gather inside the exhibition design stand.
- Living Walls
If you are looking for an eco-friendly option for your expo exhibition stands then living walls are the perfect choice for you. These walls are partially or fully covered with foliage. This instantly adds visual stimulation for the attendees but also add a 3D element to the booth design that will attract visitors.
For example, if you are a natural supplement brand, you have a living wall to emphasize the natural ingredients used in the products.
- Textured Walls
Another popular choice is to make a 3D textured wall. The 3D element adds to the visual appeal and makes the fair booth stand design more attractive. These walls aren’t necessarily interactive but in some ways, they showcase the brand’s identity.
For example, if you are an adventure sports brand, you can have a fake mountain looking wall with mountain climbing equipment.
- Art Walls
If you want to add an artistic element to your expo exhibition stands why not have an art wall. The pop of colour is not only eye-catching but also intrigues attendees as they want to know what the art piece is about.
For example, if you are a cosmetic brand, you could ask the designers to use your products and the shade range into some art piece and use it on the wall.
We hope this article will help you create innovative walls for your fair booth stand design. While fabric walls are a norm for a trade show stand, the technological advances have pushed trade show design companies to incorporate more innovative means to capture attendee attention. The direct effect of this is seen in the creative ways with which trade show stand designers use walls to make the booths stand out from the sea of exhibitors.
Tip of the Day: Even if you do not want the whole wall to be turned, you can use elements of the mentioned ways to make amazing exhibition stands. So, you only dedicate a section of the wall for creative elements. If you need help planning and executing creative exhibition stalls for your next trade show, get in touch with us.