An exhibition stand is probably the most powerful tool at a messe, hands down. Why you may ask? That is because an expo stand has a storytelling power to take attendees on a small journey and let them experience your products and company in their entirety.
This is why you must create a memorable exhibit that will not only stay in your attendees’ minds but will also help you grow your consumer base.
It may sound like a tall order, to create a memorable exhibition stall when others are deep into the latest technology. With digital signage, interactive touch screens, and augmented reality, almost all stand expo demand attention and receive it as well.
However, this doesn’t mean that you can’t create an exhibit that stands out. Here’s how:
- Storytelling
Every successful company or CEO can tell you several benefits when it comes to storytelling. When you exhibit, storytelling is your main weapon. It’s not about how many products you sell, but how you sell the products.
By building your brand’s story, you can establish a relationship with people on an emotional level, giving them a firm reason to choose YOU over others.
It is important to let go of the consumer side and show your human side, explaining what is your company and what it plans to achieve. A tattoo parlour owner may share a story of a client he helped through a dark time by giving him a memorable tattoo.
Consumers love stories, so pick one and kick it out of the ballpark.
- Create a Beautiful Atmosphere
Just building an amazing booth design will never be enough. Attendees can simply avoid it if the atmosphere is something they don’t like.
You must include small things such as comfortable lighting, some refreshing smells, good seating arrangements, etc., to create a mesmerizing atmosphere that will make the attendees stay to experience your exhibit.
A good attendee experience is a part of any company’s goals looking to have a successful, be it a small stand design, custom built stand, or 3d exhibition stand. Your booth is a reflection of your brand, so make sure to have innovative stall designs.
If you need help planning and executing creative exhibition stalls for your next expo, get in touch with us.
