Exhibition Space Design

Hundreds of exhibitions and expo are held annually, ranging in size from small local expos to large national expo events that fill stadiums and dedicated exhibition centres. These expo are an excellent place to hunt for new business. Many others, on the other hand, go to expo to receive advice on how to solve an issue they’re having in their firm. Let us know how exhibition space design enhances your business prospects.

4 Advantages of an Exhibition Space Design

Companies who are exhibiting at a expo or at another location must make a number of significant considerations about the exhibition space design. One of the most important considerations is the arrangement of the booth and how passers-by can gain access to it.

In many circumstances, the particular arrangement will be determined by the amount of floor space available. A row stand, or wall stand, for example, is the most frequent sort of stand. It is accessible from the hall aisle, has three walls, and is bordered on three sides by other stands.

With that in mind, an intriguing trend that has evolved in recent years is the usage of open exhibition space design, particularly by businesses looking to make a large impression. Why have open designs risen in popularity while being criticised in the past for being difficult to manage and lacking in wall space?

1. Simple To Get There

The ease of access, which makes them more appealing to attendees, is perhaps the most obvious reason why corporations choose open display stand designs. While an exhibition space design stand, open on one side may cause a line to form or prevent visitors from seeing particular portions of the show, open designs are accessible from all sides.

This implies that visitors can take their time walking through the display and looking at the products or displays. Of course, having enough employees and ensuring that those you have are attentive enough to traverse from one side of the exhibit to the other to suit the demands of visitors are some of the major obstacles of this type of exhibition space design.

Richard Edwards, the director of exhibition company Quatreus, writes for Marketing Donut, “Island stands may be highly effective in delivering footfall.”

“You need to examine the primary points so that branding and other features can be redirected to welcome new visitors.”

2. Stand Out

Another reason for the recent rise in popularity of open exhibition space design is that they help exhibitors to stand out from the crowd. Open exhibitions, rather than having a stand against a wall, are positioned in the middle of the expo floor, which naturally piques visitors’ interest.

Indeed, many exhibition organisations advise open stand designs for high-profile companies or those looking to make a great impression at a given event, exactly because they convey a sense of status.

“A peninsula stand is a true eye-catcher and a means of demonstrating that you are an A-brand and/or market leader,” says Enigma Visual Solutions, which provides a variety of exposition services. Nonetheless, they point out that, as compared to more typical exhibition space designs, this type of high-level branding might be costly.

3. Use of Customized Designs

Finally, open exhibitions give businesses a wide range of options when it comes to exhibition space design. As a result, they’re an excellent choice for companies who are ready and able to spend a little more on a custom-built display that wows customers.

Whereas the lack of walls was formerly considered as a constraint of island-style displays, designers and businesses who have turned the notion into a USP at their exhibitions are now seeing it as an opportunity. 

The combination of a large quantity of floor space and the ability to use free-standing presentation furniture in innovative and imaginative ways can frequently result in magnificent designs that draw even more attention.

It’s worth mentioning, though, that selecting for unusual, open designs comes with logistical challenges. A custom stand, for example, takes longer to create, so you’ll need to give your design business more notice, and they could need more help setting up, which means more costs and extra effort.

4. Branding

Finally, by sticking out from the crowd with a centre open display stand design, the company will be able to emphasise particular brand characteristics in a way that more traditional designs would not be able to. An open design conveys a strong message about a company that wants to stand out. It also underlines the brand’s stance as “open” and “welcoming” to everyone. It demonstrates a determination to go above and beyond and to break down obstacles. These qualities can be enhanced by including innovative visuals and brand messages into the stand design, ensuring that the layout and branding complement each other for maximum impact.

Exhibition space design companies can provide more than just a expo booth to the exhibitors. Anyone who has attended an expo in a competitive industry knows how effective an in-built design-led message can be in a crowded exhibition hall, where people’s attention can be “saturated” during the first hour of their visit.

A company’s stage and temporary home is an exhibition space design which will definitely have a lasting impression on the viewers if executed correctly.

From Blank Canvas to Masterpiece: The Creative Process of Exhibition Space Design

Imagine entering a big, empty place that has no personality or function. It’s an area that will hold the following significant expo, messe, or fair; it’s a blank canvas ready to be moulded into a masterpiece. Here, creativity and practicality converge, aspirations become reality, and the magic of exhibition space design starts. 

Aesthetics, usefulness, and innovation are all crucial components of exhibition space design, which goes beyond simply setting up booths and exhibits. The goal is to provide an engaging, long-lasting, and compellingly narrative immersive experience for guests. Still, how does one turn a blank canvas into a work of art?

We’ll take you on an expedition of the fascinating world of exhibition space design in this post, from the original idea to the stunning end result.

The Blank Canvas Saga: Deciphering the Essence of Exhibition Space Design

In this section, we will decode the secrets behind this mesmerising craft, making your journey from a blank canvas to a masterpiece an unforgettable adventure. So, fasten your creative seatbelt and let’s embark on this exhilarating ride together!

Unlocking the Expo’s Potential

  • Picture Perfect Layout: Imagine you’re hosting a grand messe or a vibrant fair. The first step in exhibition space design is to craft a layout that flows seamlessly. Think of it as choreographing a dance, where visitors move gracefully from one booth to another. Consider the positioning of booths, stages, and interactive zones.
  • Illuminating Brilliance: Just like a painter selects the right colours to set the mood in a masterpiece, you’ll use lighting to create a captivating ambience. Lighting is your paintbrush, and the expo hall is your canvas. Experiment with different lighting techniques. The key is to match the lighting to the theme and purpose of your expo.
  • Colours That Speak: Colours are the language of design, and in the world of exhibition space design, they are your storytellers. Select a colour scheme that resonates with your event’s purpose. Consistency in your colour choices across your exhibition space reinforces your message.

Crafting the Experience

  • Texture and Materials: Just as a painter selects brushes and techniques, exhibition space designers choose materials wisely. Consider the flooring. Durable and comfortable flooring ensures that attendees can stroll through your expo without discomfort. 
  • Sturdy Structures: Your exhibition’s success depends on the durability and versatility of your display structures. Opt for structures that are not only robust but also adaptable. Modular and reusable options are eco-friendly and allow you to create different layouts for different expos.
  • Artful Signage and Graphics: Just as an artist signs their work, your expo or fair needs to be clearly branded. Signage and graphics are your tools for this. Craft compelling signs and graphics that convey information and reinforce your event’s branding. High-quality prints and digital displays can leave a lasting impact on attendees.

Embrace the Blank Canvas

So, there you have it – the essence of exhibition space design. Don’t be afraid to experiment, take risks, and infuse your personality into your designs. Embrace the blank canvas and turn it into a masterpiece that attendees will remember long after the event is over. The world of exhibition space design is your oyster, so let your creativity shine!

Choosing the Right Canvas for Exhibition Space Design: Selecting Materials for Aesthetic and Functional Purposes

In the mesmerising world of exhibition space design, your canvas is the foundation upon which your masterpiece will come to life. Just like an artist chooses the perfect canvas for their artwork, selecting the right materials for your expo or fair is crucial. Let’s delve into this fascinating aspect of exhibition space design.

1. Flooring: The Solid Ground of Your Design

Imagine your exhibition as a grand stage and the flooring as the solid ground upon which your performers stand. It not only adds to the aesthetic appeal but also serves essential functional purposes.

– Durable Delights: Your exhibition space will witness a myriad of footfalls, from curious visitors to enthusiastic exhibitors. Choose flooring materials that can withstand this wear and tear. Think about sturdy options like vinyl, rubber, or interlocking carpet tiles. These materials not only provide durability but also ensure the safety and comfort of everyone present.

– Style and Substance: The flooring sets the tone for your exhibition. It can be a calm oasis or the vibrant centre stage. Consider the theme and purpose of your event. For a high-end fair, plush carpeting might create a luxurious feel, while a tech expo may benefit from sleek, modern flooring.

2. Display Structures: Building the Framework of Success

Display structures are like the scaffolding of your masterpiece. They need to be robust, versatile, and adaptable to accommodate the unique needs of your exhibition space design.

– Sturdiness Matters: Your exhibitors rely on these structures to showcase their products and services effectively. Opt for display structures that are not only sturdy but also easy to assemble and dismantle. Modular systems are a fantastic choice as they offer flexibility and reusability, making them eco-friendly.

– Size and Configuration: Consider the variety of exhibitors you’ll host. Different booths may require various configurations. Versatile display systems can be rearranged to accommodate various booth sizes and layouts, making your expo adaptable and exhibitor-friendly.

3. Signage and Graphics: The Language of Visual Communication

Signage and graphics are the words and sentences of your exhibition space design. They convey information, guide attendees, and reinforce your branding.

– Captivating Signage: Your event signage should be attention-grabbing and easy to read. Bold fonts, clear messages, and strategic placement are essential. Consider digital signage for dynamic content that can be updated in real time.

– Graphics That Tell a Story: Graphics are not just about aesthetics; they should tell a story. Whether you’re promoting products or sharing information, use visuals that resonate with your theme and message. High-quality prints and digital displays can elevate the overall look of your exhibition.

Each material plays a crucial role in bringing your vision to life, ensuring both the visual appeal and functionality of your messe or fair. So, choose your materials wisely, and watch as your blank canvas transforms into a stunning masterpiece that wows attendees and exhibitors alike.

The Artistry of Today: Celebrating the Visionaries Shaping Modern Exhibition Space Design

These trailblazers are crafting expos that are not just events but enchanting experiences. Join us as we celebrate the fusion of artistry, sustainability, technology, inclusivity, and cultural diversity, shaping the expos of tomorrow.

1. Sustainable Design: Where Green Meets Glam

Exhibition space design has evolved beyond aesthetics; it’s a symphony of art and eco-responsibility. Our trailblazers are the champions of sustainable design, infusing an eco-conscious flair into every element of the expo.

  • Eco-Chic Materials: Picture reclaimed wood, recycled plastics, and eco-friendly paints converging to craft exhibits that are as easy on the eyes as they are on the planet. Sustainability is now synonymous with style.
  • Energising Efficiency: Innovators are embracing energy-efficient lighting that dances with shadows and climate control systems that conjure the perfect atmosphere. It’s not just about saving the Earth; it’s about creating expo experiences that sparkle.
  • Booths with a Rebirth: Say hello to modular, reusable booth designs that defy convention. These shape-shifters effortlessly transform for different expos while whispering sweet nothings to Mother Earth with each adaptation.

2. Inclusive Design: Embracing All in the Expo Embrace

Exhibition space design has flung open its arms to all, and our innovators are leading the charge towards a more inclusive expo world.

  • Accessible Oasis: Wide ramps, spacious aisles, and welcoming spaces for wheelchairs are the new norm. Expo-goers with visual impairments find their way with clear signage and Braille information.
  • Sensory Haven: Noise-sensitive attendees rejoice in quiet spaces and sensory-friendly features. Expo is no longer a sensory overload; it’s a sensory symphony.
  • Tongue-Tied No More: Technology bridges language gaps. Multilingual experiences ensure everyone can fully embrace the expo’s wonders, no matter where they’re from

3. Interactive Art Installations: Where Magic Takes Form

Innovators are weaving enchantment into expo spaces through spellbinding art installations.

  • Sculptures That Soar: Imagine colossal sculptures, kinetic wonders, and installations that beckon attendees with a siren’s call. Art becomes more than a sight; it’s an experience
  • Dances of Light: Lighting is no longer just illumination; it’s a dance of colours and shadows that breathe life into the expo. Dynamic lighting and projections transform spaces into enchanting realms.
  • Worlds Within Worlds: Entire expo areas morph into immersive environments, blurring the lines between reality and dream. Attendees don’t visit expos; they voyage through fantastical realms.

4. Cultural Fusion: A Global Tapestry

In the realm of modern exhibition space design, innovation knows no borders. Our innovators draw inspiration from the rich tapestry of global cultures to create genuinely unique and captivating expo experiences.

  • Cultural Kaleidoscope: Expo designs inspired by diverse cultures offer a kaleidoscope of colours, patterns, and traditions. The expo is a voyage around the world in a single glance.
  • Cultural Soirees: Music, dance, and culinary delights from around the world converge at expos. Attendees savour global flavours while experiencing the heartbeats of different cultures.
  • Global Passport: Exhibits become portals to distant lands, inviting attendees to embark on a virtual world tour. No visa is required, just an insatiable curiosity for the world.

The innovators are the visionary artists orchestrating this spectacle, inspiring us to dream grander, create bolder, and craft expo experiences that linger in memory like cherished dreams. The world of expos awaits your creative touch—go forth and paint the expo of your dreams!

Aspiration and Passion: Achieving Exhibition Space Design Mastery Through Unwavering Dedication

Whether you’re a seasoned expo magician or just discovering the messe of creativity, this section will spark the fire of unwavering dedication within you. Join us on this exhilarating journey as we unravel the secrets to achieving design mastery that will make your exhibitions stand out like never before.

The Path to Mastery

  1. Education and Training – Imagine exhibition space design as your canvas and knowledge as your palette of colours. Seek out courses, workshops, and mentorship programs tailored explicitly to exhibition space design. These opportunities will equip you with essential skills, from layout planning to lighting techniques.
  2. Stay Updated – As a dedicated designer, you should stay up-to-date with the latest innovations. Attend industry events, read design publications, and follow influential designers on social media. It will keep your creative juices flowing and ensure your designs remain fresh and relevant.

Attention to Detail: Where Excellence Lies

  1. The Little Things Matter – Every aspect of your exhibition space, from the arrangement of booths to the choice of decor, plays a pivotal role. Pay attention to spacing, balance, and the visual flow of the space. The careful placement of each element can transform a good design into a great one.
  2. Think User Experience – Put yourself in the shoes of your attendees. How will they navigate your expo or fair? Is the layout intuitive and easy to follow? Are there comfortable resting areas? Consider the comfort and convenience of your visitors; their positive experience is a testament to your dedication.

Collaboration and Networking: A Design Superpower

  1. Build Connections – Exhibition space design is not a solo endeavour. Connect with fellow designers, suppliers, and event organisers. Attend networking events and join design associations. These connections can open doors to new ideas, partnerships, and opportunities.
  2. Learn from Others – The design world is filled with inspiring stories of success and innovation. Listen to the experiences of seasoned designers who have blazed a trail before you. Their insights and advice can be invaluable in your journey toward mastery.

Passion Fuels Innovation

Above all, let your passion drive your creativity. True passion can be seen in every brushstroke of your design. It’s the energy that keeps you pushing boundaries, experimenting with new ideas, and striving for excellence. In the realm of exhibition space design, the path to mastery may be challenging, but it is also gratifying. 

So, keep the fire of passion burning, and let your unwavering dedication guide you towards becoming a true master in the art of exhibition space design. Your next design could be the one that leaves attendees in awe and transforms a blank canvas into a captivating masterpiece!

The Creative Expedition Goes On: Using Lessons to Improve Future Exhibition Space Design

Congratulations, intrepid exhibition space designer! But guess what? The space design journey has just begun; it hasn’t finished yet. Let’s delve into how you can use the lessons from your past exhibitions to continually elevate your future designs in the world of expo and fair!

Learning from the Past

Every exhibition you design is like a chapter in your creative book. Whether it’s a triumph or a challenge, there are invaluable lessons to be gleaned.

  1. Gather Feedback like a Treasure Hunter – After each exhibition, gather feedback from exhibitors, attendees, and your team. Listen to what worked and what didn’t. This insight is your compass for the next adventure in exhibition space design.
  2. Analyse Data: Be the Sherlock of Design – Use data analytics to dive deep into attendee behaviour and preferences. Data isn’t just numbers; it’s your magnifying glass to uncover patterns and trends. It’s how you crack the code to better designs.
  3. Stay Open to New Ideas: The Explorer’s Mindset – The world of exhibition space design is ever-evolving, like a never-ending expedition. Keep an open mind, embrace new design trends, and be ready to adapt. It’s how you stay ahead of the curve

The Art of Continuous Improvement

Now that you’ve collected your treasures and deciphered the clues, it’s time to put your newfound knowledge into action.

  1. Apply Feedback Wisely – Remember the feedback you gathered? Whether it’s adjusting layout, lighting, or signage, use these insights to fine-tune your exhibition space design.
  2. Data-Driven Decisions – Let data guide your decisions like a trusty map. If the analytics reveal that attendees gravitate towards certain areas, consider enhancing those zones for future expos or fairs.
  3. Innovate or Stagnate – An explorer never rests; they keep seeking new horizons. Stay curious, explore emerging technologies, and experiment with fresh ideas. Be the designer who pioneers the next big trend.

The Journey Continues

Exhibition space design isn’t just a one-time gig; it’s a lifelong voyage of discovery and creativity.

  1. Seek Inspiration Far and Wide – Your creative well always stays dry when you keep drawing from diverse sources. Look beyond your field – art, architecture, nature – inspiration can strike from the most unexpected places.
  2. Collaborate and Share Insights – Fellow designers are your fellow explorers in this grand adventure. Together, you can map uncharted territories in exhibition space design.
  3. Embrace the Challenge – Challenges are the mountains you climb to reach new heights. Instead of being afraid of them, seize the chance to grow. Each challenge surmounted adds to your expertise.

So, keep your explorer’s hat on, your creative compass steady, and your heart full of wonder. The creative expedition goes on, and the world of exhibition space design eagerly awaits your next masterpiece. Go forth, fellow adventurers, and continue to amaze and inspire!


The creative process is an exciting experience, so keep that in mind as we come to the end of this insightful journey from a blank canvas to a masterpiece in exhibition space design. Be passionate about what you do, never stop learning, and never lose inspiration. Your next concept for an exhibition space may be the one that everyone who visits remembers for a long time. 

So, go and start creating with SOL GmbH! You have the canvas, there are many options, and the masterpiece is just waiting to be presented in the realm of exhibition space design.

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SOL Gmbh is a large format exhibition stand design and build agency. We are experts in custom built exhibition stands, portable displays for promotions and activations as well as modular display stands for conventions and conferences. From building complex expo stands to customising small display kits, we can serve you anywhere in Europe.

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