Exhibition Space Design
Top Exhibition Space Design
We are an exhibition design agency in Europe that provides customized and modular exhibition stands for exhibitions and conferences.
Best Exhibition Space Design
As a one of best expo booth design companies in Europe, we have a client-centric approach for the exhibit stands and aim to deliver it with 100% customer satisfaction.
Creative Exhibition Space Design
Being one of the top expo booth design companies in Spain, we create a variety of exhibition stalls including customized stands, modular displays and portable exhibits.
4 Advantages of an Exhibition Space Design
Companies who are exhibiting at a expo or at another location must make a number of significant considerations about the exhibition space design. One of the most important considerations is the arrangement of the booth and how passers-by can gain access to it.
In many circumstances, the particular arrangement will be determined by the amount of floor space available. A row stand, or wall stand, for example, is the most frequent sort of stand. It is accessible from the hall aisle, has three walls, and is bordered on three sides by other stands.
With that in mind, an intriguing trend that has evolved in recent years is the usage of open exhibition space design, particularly by businesses looking to make a large impression. Why have open designs risen in popularity while being criticised in the past for being difficult to manage and lacking in wall space?
1. Simple To Get There
The ease of access, which makes them more appealing to attendees, is perhaps the most obvious reason why corporations choose open display stand designs. While an exhibition space design stand, open on one side may cause a line to form or prevent visitors from seeing particular portions of the show, open designs are accessible from all sides.
This implies that visitors can take their time walking through the display and looking at the products or displays. Of course, having enough employees and ensuring that those you have are attentive enough to traverse from one side of the exhibit to the other to suit the demands of visitors are some of the major obstacles of this type of exhibition space design.
Richard Edwards, the director of exhibition company Quatreus, writes for Marketing Donut, “Island stands may be highly effective in delivering footfall.”
“You need to examine the primary points so that branding and other features can be redirected to welcome new visitors.”
2. Stand Out
Another reason for the recent rise in popularity of open exhibition space design is that they help exhibitors to stand out from the crowd. Open exhibitions, rather than having a stand against a wall, are positioned in the middle of the expo floor, which naturally piques visitors’ interest.
Indeed, many exhibition organisations advise open stand designs for high-profile companies or those looking to make a great impression at a given event, exactly because they convey a sense of status.
“A peninsula stand is a true eye-catcher and a means of demonstrating that you are an A-brand and/or market leader,” says Enigma Visual Solutions, which provides a variety of exposition services. Nonetheless, they point out that, as compared to more typical exhibition space designs, this type of high-level branding might be costly.
3. Use of Customized Designs
Finally, open exhibitions give businesses a wide range of options when it comes to exhibition space design. As a result, they’re an excellent choice for companies who are ready and able to spend a little more on a custom-built display that wows customers.
Whereas the lack of walls was formerly considered as a constraint of island-style displays, designers and businesses who have turned the notion into a USP at their exhibitions are now seeing it as an opportunity.
The combination of a large quantity of floor space and the ability to use free-standing presentation furniture in innovative and imaginative ways can frequently result in magnificent designs that draw even more attention.
It’s worth mentioning, though, that selecting for unusual, open designs comes with logistical challenges. A custom stand, for example, takes longer to create, so you’ll need to give your design business more notice, and they could need more help setting up, which means more costs and extra effort.
4. Branding
Finally, by sticking out from the crowd with a centre open display stand design, the company will be able to emphasise particular brand characteristics in a way that more traditional designs would not be able to. An open design conveys a strong message about a company that wants to stand out. It also underlines the brand’s stance as “open” and “welcoming” to everyone. It demonstrates a determination to go above and beyond and to break down obstacles. These qualities can be enhanced by including innovative visuals and brand messages into the stand design, ensuring that the layout and branding complement each other for maximum impact.
Exhibition space design companies can provide more than just a expo booth to the exhibitors. Anyone who has attended an expo in a competitive industry knows how effective an in-built design-led message can be in a crowded exhibition hall, where people’s attention can be “saturated” during the first hour of their visit.
A company’s stage and temporary home is an exhibition space design which will definitely have a lasting impression on the viewers if executed correctly.
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