How to design your exhibition graphics’ communication for
maximum impact?

Let us discuss in detail what goes inside the exhibition graphics and how to design it effectively for ensuring that it resonates with your audience.

1. Keep it crisp: Your modular display stands graphics must have too much text or too many images. Make it clean and crisp with bold text and messaging support with the correct imagery. Cluttered graphics are a put-off for everyone.
   
   
2. Font size is important: The graphic must be visible even from an 8 feet distance since people see the exhibition booth stand graphic from the aisles and that is where you should aim your communication.
   
   
3. Use eye-catching images: People love pictures because they cross all language barriers to convey the message and evoke an emotion. So get the perfect pictures that support your communication and brand imagery. You can have a photoshoot have to get the perfect picture or buy rights to stock images. Ideally, you must always have happy and optimistic images.
   
   
4. Hire an expert for your graphics: Graphic designing is an art, so investing in a professional artist rather than having a novice.
   
   
5. Stay true to your brand guideline: Ensure that your graphic designer uses your brand guidelines, corporate colours and correct imagery to represent your brand synergistically. Branding is a long term exercise and consistency in design is key here.