No modern designs can succeed or expect to have an effect without technology.
Already, technology is playing an important role in branding and event marketing. A good example is that of Interactive Screens, with a lot of expo stands using interactive screens to attract and engage visitors; like enquiry screens, virtual reality, photo booth, and many more.
Other examples include
- Virtual events. They were hugely successful during the pandemic. Many expos have since then continue to use them with in-person events.
- Dynamic Displays. LED light box that display animations has become a rage at expo events. They will continue to be used in 2023 with greater effect.
Technology will also minimize the use of brochures and handouts. It will make a lot of information available online, which can be seen on Smartphone’s at leisure.
Many experts predict dramatic changes in expo stand designs in the coming five years. More and more designers will come to use digital elements in expo stand designs that will make the expo stand as well as the booth look and feel more flexible, and glamorous. They will also become a significant branding matter to promote a brand as being environment-friendly.