TOP EXPO STAND DESIGN

The expo stand design incorporates a nature-driven design and theme that will make you feel instantly at home and free. 

This will become the norm in 2023. Expos in 2023 will have more and more booths sporting an expo stand design that is environmentally-focused. This will make more booths at expos more engaging, which in turn is bound to elicit greater audience-engagement. 

TOP 2023 EXPO STAND DESIGN TRENDS 

In 2023, expos and exhibitions will increasingly see expo stand designs that incorporate the following expo stand design trends.

1.ORGANIC DESIGN AND MATERIALS

Thanks to the increasing counter-effects of climate change, there is a growing awareness of the environmental impact on people’s lives. 

Expo stand designs will be no exception, especially considering that the younger age audience will query about the design’s approach and intention. Organic design will become the flavor of 2023. More brands will come to use clean lines and bright white exhibits in their expo stand designs with focus on health and wellness; and approachability.

Organic shapes and materials will also be a hot trend in 2023. More designs will showcase organic architecture full of curves and shapes inspired by nature. Similarly, soft, comfortable materials will come to replace glossy materials in design so as to make the whole look comfortable in a way that will make it approachable to the audience and fuel more audience-engagement.

2.ORGANIC DESIGN THEMES THAT ARE FUN

A great majority of expo stand designs today look too drab and sterile. Adding fun theme will help the designs to draw attention. Expo booth design companies are already offering fancy murals that work effectively to create a brand story that touches the sentiments of the audience; and also make for creating selfies.

As booths at expos increasingly become more spacious and airy, brands will look to leverage the additional space to the maximum. Some are already doing this by sprucing the extra space with fun and innovative organic design themes that induce curiously levels in the audience.

3.SIMPLICITY WILL BE THE NORM

There is a popular saying – “Less is More”.

It holds true in case of expo stand designs. 2023 will see expo stand designs become simpler and more stripped back as well. Additionally, the amount of text and messaging being used will reduce with less of clutter. Greater emphasis will be placed on branding and simpler elevator pitches with the right technology that will enable the visitors to get additional information.

The whole approach will be to sport a simple design with a powerful message that is directed to tug at the audience’s sentiments. 

4.RISE AND RISE OF CHANNEL-LIT LOGOS

2023 will increasingly see channel-lit logos and letters in designs. Already some brands are using them to good effect with success. The impact they are leaving behind in audience’s minds has been termed as incredibly impressive when compared to what the traditional banner could and can do with flat lettering used to generate.

The only obstacle to their continual growth story will be the material cost and lead time. They are still pretty expensive which will be a difficult pill to swallow for smaller brands.

5.GROWING IMPORTANCE OF AFFORDABLE LIGHTING

With rising costs uppermost in most brands minds, affordable LEDs will be a hot trend in 2023. They are already making their presence felt everywhere on expo floors as well as over exhibits. Using them in subtle ways will help brands to generate robust impact, even with a modest budget.

However, even though the cost of LEDs including specialty options have fallen drastically during the past few years, they still remain an unaffordable option for smaller brands.

6.GROWING ROLE OF TECHNOLOGY

No modern designs can succeed or expect to have an effect without technology.

Already, technology is playing an important role in branding and event marketing. A good example is that of Interactive Screens, with a lot of expo stands using interactive screens to attract and engage visitors; like enquiry screens, virtual reality, photo booth, and many more.

Other examples include 

• Virtual events. They were hugely successful during the pandemic. Many expos have since then continue to use them with in-person events. 
• Dynamic Displays. LED light box that display animations has become a rage at expo events. They will continue to be used in 2023 with greater effect.

Technology will also minimize the use of brochures and handouts. It will make a lot of information available online, which can be seen on Smartphone’s at leisure.

Many experts predict dramatic changes in expo stand designs in the coming five years. More and more designers will come to use digital elements in expo stand designs that will make the expo stand as well as the booth look and feel more flexible, and glamorous. They will also become a significant branding matter to promote a brand as being environment-friendly.