The success or failure of your participation at an exhibition show depends predominantly on your exhibition stall design. After all, an exhibition stall design impact plays a key role in your branding and marketing activities; and how the audience perceives your stall design. The more successful it is, the more it will benefit your branding and promotion.
While there is no doubt that an exhibition stall design should be aesthetic and pleasing to the eye with the ability to deliver your brand’s message to the audience in an impactful manner, it is important to note that your exhibition stall design should have the right blend of interactive elements that complement each other seamlessly; and be the focus of attention for most visitors at the exhibition show.
IMPORTANCE OF CHOOSING STALL DESIGN
Exhibition stall design plays a critical role in an exhibition.
Hence, the exhibition stall design you choose must consider
TARGET-AUDIENCE
Firstly, when you look to choose the right exhibition stall design, you need to consider what kind of audience you are looking to target; and what kind of stall design impact you’re looking to make.
The message you’re looking to convey, and the design of your stall should correlate with the demographic make-up of the audience. A more mature audience needs to be targeted with a mature design inclusive of a message that is to the point and inspirational. Likewise, a youthful audience would prefer a stall design that is exciting and vibrant with a racy message that appeals to their sentiments.
So, different audience demographics require different kinds of stall designs. Hence, before looking to choose the stall design, you need to consider what kind of audience you are looking to reach out to and what kind of design and messaging would appeal to and influence their decision-making process.
BUILT QUALITY OF THE EXHIBITION STALL
Often, many exhibitors tend to ignore the built quality of an exhibition stall when looking to choose a stall design.
The built quality of an exhibition stall plays a critical role. It should be durable, sturdy, and flexible enough to withstand the rigors of the exhibition event and the rough wear and tear of transportation journey. Besides, it should be easy to install and dismantle.
This is where hiring the services of a professional exhibition stall builder with proven expertise in metal and timber construction, plays a key role. Besides, they provide a wide range of holistic services; and are well-versed in building an exhibition stall that is durable, sturdy, and flexible enough to be installed and dismantled easily in a short period of time.
RANGE OF SERVICES OFFERED
You arrive at a budget after considering all the costs that will be incurred on exhibition stall design, fabrication, and other services. There are many types of exhibition stall design companies with expertise and skill-sets in different areas of the stall design. Considering this and keeping your budget in mind, you need to analyze which company will be suitable for your specific needs.
Your selection of the right exhibition stall design is best served by selecting a full-service exhibition stall design company providing a full range of services under one single roof. This means, some one that offers the complete range of end-to-end services from stall design to installation, dismantling, storage, and more. Besides, the company should be a source that also takes care of everything remotely related to the exhibitions.
Selecting a full-service exhibition stall design company will ensure that you do not need to do anything. The company will take care of all aspects of the design and bear responsibility for each and everything concerning exhibition stall design and fabrication.
Also, remember, choosing stall design that is right for your requirements means you need a source that can offer a full range of services under one roof. In case, you opt for an exhibition stall design company that specializes in design, fabrication, and installation separately, your budget will shoot up dramatically.
Another issue is if you opt for a holistic contract, you may benefit from a lower price but not good quality stall design. Such incidences happen in the case of exhibition stall design companies that outsource some part of their services like fabrication, freight, etc, to third parties. This can lead to miscalculation or misjudgment culminating in poor quality stall design for which you could end-up paying more than what you actually should.
BRAND AWARENESS IMPACT
Exhibiting at an exhibition offers a great opportunity to promote your business and at the same time, generate awareness for your brand.
The opportunity will get wasted if you go wrong in choosing stall design.
The stall design you choose should make a lasting impression on your prospective customers. It should be well-designed with the right lighting brilliance that can embellish its aesthetic features; and built with eco-friendly materials that greatly emphasizes its connection with the aesthetics of your stall design. If done accordingly, it will enhance your brand persona and create greater brand awareness.
RIGHT EXHIBITION STALL DESIGN SOURCE
Choosing stall design can be a complicated process. However, your task becomes a lot simpler by selecting an exhibition stall design source that uses the best of
GRAPHICS
It is unthinkable to even visualize an exhibition stall design without graphics.
The exhibition stall design company you select should be a source that knows what kind of graphics will best suit your stall design and reflect your brand.
INTERACTIVE ELEMENTS
No exhibition stall design can be termed well-designed if it does not have the right blend of interactive elements. Besides, it is difficult to engage the audience solely on the basis of a well-crafted stall design.
Hence, when choosing stall Design Company, choose a company known for using the right kind of interactive elements. Like for instance, informative marketing collaterals or engaging games at the show or a superbly produced slick video presentation. All of these tend to entice the audience over to your stall and keep them engrossed usefully. They will also allow your company staff to engage them better and influence them.
MESSAGING
Your exhibition stall design should have a simple, yet powerful message that impacts the audience instantly.
Avoid the use of excess messaging in the stall design. They tend to dilute or confuse the audience; and make your stall design irrelevant to the audience that matters.
Instead, the messaging in your stall design should promote a key feature of your brand or product. This can lure the audience to your stall for further discussions. Once you succeed in impressing them, then your staff can use the opportunity to elaborate on other business offerings that offer value for their money.
Eventually, selecting the right stall design company will ensure the use of the appropriate graphics, images, text, and messages that generates the best stall design impact.
SITE SERVICES
Your selection of the right exhibition stall design will count for nothing if your staff does not have the benefit of on-site services at the show.
If something goes wrong with your stall design at the show, you need expert hands to attend to the problem and resolve it immediately. This is where a usefulness of a full-service exhibition stall design company comes to fore. The company’s on-site services will take care of such problems. Besides, the company’s on-site services will cover everything from electric feed to fork lift and water, handling of electronics like Wi-Fi, etc,
Remember, on-site services have the power of making your participation in the exhibition show successful or failure. Avoid the risk of failure by investing in a full-service exhibition stall design company that offers on-site services for a seamless and hassle-free exhibition show.
