Investing in Expo Displays: Hit or Miss

The world of a trade fair will always remain incomplete without the expo display stands. No matter what new tech arrives because, at a messe, the relationship between people and the displays is quite sacred

The only way you can attract tons of visitors is if you put up an attractive stand display design that can grab attention from a mile away. 

But, are they worth an investment? Let’s take a look at why you should invest in a expo display design:

  • Expo Displays Make Big Money!

Hey, let’s face it, that’s why we’re all here. A study conducted by Oxford Economics estimates that expos display design generate at least $82 million in business-to-business sales. 

While there are always going to be winners and losers, that’s a lot of money you might be missing out on if you’re not attending business conventions and expos.

  • Pretty Much Everyone Sees Them as a Good Investment

No, not everyone currently uses their display stand design. However, among those that do attend expos display design, 99% of those asked believe that expo displays offer unique value not offered by other marketing methods. 

Yes, only 1% of businesses who have exhibited at a expo thought it offered no value. When’s the last time you saw that sort of agreement on any sort of business matter?

  • Generates Leads in the Best Environment

Facebook, Twitter, and your blog are all fine for generating leads, but it’s a slapdash approach. You’re waiting for people to find you, and you have no way of interacting with them when they’re just browsing your ideas online. 

However, when you have a expo display design, that means you get to meet face-to-face with people who are honestly interested in your products. Just a few minutes of talk can do far more to create a solid lead than hours of blogging can.

While some exhibitors might see them as an added expense, an attractive display can do wonders in attracting crowds. Moreover, it lets the attendees know what you have to offer without approaching your exhibition stand.

If you need help planning and executing creative exhibition stalls for your next expo, display design get in touch with us.

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About Us

SOL Gmbh is a large format exhibition stand design and build agency. We are experts in custom built exhibition stands, portable displays for promotions and activations as well as modular display stands for conventions and conferences. From building complex expo stands to customising small display kits, we can serve you anywhere in Europe.

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Cell: +49 152 36967869

Hanauer Landstraße 291B, Frankfurt am Main 60314, Germany.

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