Making your exhibition stand more engaging is a breakthrough way of increasing your brand’s sales and getting more leads at a trade show. It’s all about hitting the correct spots with the visitors.
When they feel more connected, they are on the same line with the brand. This creates a sense of trust between the customers and the brand itself. So you can say, the main success of a trade show stand lies mainly on how you engage and how deeper that connection gets.
Asking questions or implementing a live Question-Answer Session can do wonders for your modular exhibition stall if your primary aim is to get more leads or create awareness about your brand in the market.
- Use of Smartphones
Well, who doesn’t use a smartphone these days? That’s exactly what we are going to take advantage of. There’s a lot of apps present or you may as well build one especially for the people that will attend the trade show. This will make the whole session more fun and interesting.
You can include exclusive offers, games, raffles and much more for the people who will attend your designer stand.
There might be a greater number of the audience at your exhibition stand booth. So, one of the best ways to make the whole process easy and hassle-free is to implement a voting system on the question-answer session. The audience can just vote on which questions they want to answer this making it a much simpler process.
- Keep A “Moderator”
When you are in the middle of a session, always make sure you have a moderator who will take care of any disturbances. These might be a technical glitch, noting down things, or even addressing visitor’s concerns. By having a moderator you can have a comfortable conference session.
Having such a moderator and the whole process of it is known as Session Question and Answer. Organizing such an event at your expo stand will unquestionably help in building trust and loyalty towards the stakeholders and a good name in the industry.