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Going the Distance- Sustainability and Signage

Going the Distance- Sustainability and Signage

The quality of the graphics implemented at the signage and your booth show design has the ability to either make or break your trade show experience. However, it’s necessary you understand that for implementing those graphics you have to have cash which will directly affect your budget

Here is a look at how you can remove the graphics clutter yet make the design appealing and make it sustainable:
  • Out with Old

When you select the materials for graphics always select eco-friendly substances like honeycomb or cardboard or maybe even heavy-duty high-quality paper. Don’t use foam core as these options are much more sustainable and eco-friendly as well.

  • Look for increasing longevity

Printing signage is a huge expense and then you have to spend time designing and then there are also labor costs and designing time too. So try printing without specific things, locations, and dates. By keeping your materials less specific, you can use them for several events until it’s time for recycling.

  • Going Digital is the Way

Get rid of printed graphics and start getting digital. The best thing about digital signage is that it saves production costs and is free from last-minute changes as well that could cost you a lot of money.

  • Overproduction

Signages are nothing but a major expense and it does cost a huge amount of money during its production. So when it comes to printing think about the quality rather than quantity. It does reduce the event waste and improves your brand’s bottom line as well.

Being creative and strategic with your graphics can make an enormous difference. Helping the environment and your balance sheet in one fell swoop will have a positive impact on your business, your event experience, and your brand. Now that’s attention-grabbing!

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SOL Gmbh is a large format exhibition stand design and build agency. We are experts in custom built exhibition stands, portable displays for promotions and activations as well as modular display stands for conventions and conferences. From building complex trade shows stands to customising small display kits, we can serve you anywhere in Europe.

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