The quality of the graphics implemented at the signage and your booth stand design has the ability to either make or break your trade show experience. However, it’s necessary you understand that for implementing those graphics you have to have cash which will directly affect your budget.
Here is a look at how you can remove the graphics clutter yet make the stall layout design appealing and sustainable:
- Out with Old
When you select the materials for graphics, always select eco-friendly substances like a honeycomb, cardboard, or even heavy-duty high-quality paper. Don’t use foam core as it is not a sustainable and eco-friendly option.
- Look for Increasing Longevity
Printing signage is a huge expense. Moreover, you have to spend time designing it; not to mention the labour costs and designing time too.
So try printing without specific things, locations, and dates. By keeping your materials less specific, you can use them for several events until it’s time for recycling. This is especially beneficial if you are attending multiple trade shows and have a portable exhibition booth.
- Going Digital is the Way
If you plan to attend more than one trade show, carrying the signage will take up space and cost you shipping and transportation charges. So, if you have portable convention displays, get rid of printed graphics install a digital one.
The best thing about digital signage is that it saves production costs and is free from last-minute changes as well which could cost you a lot of money.
Signages are nothing but an expense that costs a huge amount of money during its production. So when it comes to printing think about the quality rather than quantity. It does reduce event waste and improves your brand’s image as well.
Being creative and strategic with your graphics can make an enormous difference in your trade show display design. Helping the environment and your balance sheet in one fell swoop will have a positive impact on your business, your event experience, and your brand. Now that’s attention-grabbing!