Have you ever wondered why every office in the same commercial building is different from the ones around it? Why each lobby, each seating space, and even the vibe of a company is different from its competitor? It’s because an office is the ‘Physical Evidence’ of the brand. It gives the brand its identity. That’s why large corporations invest in building a space that is in sync with their brand values. Customized booth designs for a trade show follow the same principles.
Custom trade show booth designs are more expensive than most modular displays. These are usually built to meet the requirements of a particular trade show event. They aren’t useful for a series of exhibitions they cater to different needs and audiences.
Nonetheless, a custom trade show exhibit is preferred while exhibiting across the globe, competing with seasoned exhibitors.
The main advantages of opting for a customized booth design are:
- You can design as per your brand’s physical evidence and bring out its brand values.
- The possibilities of a design are endless.
- It is more aesthetically appealing than modular trade show booths.
- You can have a consistent brand language across geographies by ensuring you follow one kind of customized design across exhibitions.
The unique setup of such an exhibit stand is rather attractive. Thus, it stands out in the competitive environment of the trade show scenario. Exhibitions that involve a custom trade show display tend to have an immediate impact on visitors and successfully bring in potential clients. This is because innovative ideas and a creative flair catch the audience’s attention and stir their curiosity.
A custom trade show booth is the true reflection of the brand because it is made-to-measure, according to the client’s specifications. This helps to send a powerful message about your brand and stand out in the crowd.
A customized booth tends to be more durable and are perfect for exhibitions that are scheduled over a longer time. Such designs are more specific and can be used around a chosen theme, such as a product launch, while modular displays are much more generalized.
It is a better option as compared to a ready-made trade show booth and gives you the upper hand. If it is well within your budget or expected range of returns, we recommend a customized booth. It would give the necessary elevation to your products and bring in a crowd of attendees.