Exhibition systems are a large expenditure for organisations, but they can bring a plethora of benefits that will pay off in the long run. One of the most powerful and effective marketing methods is face-to-face marketing, and exhibiting is one of the few venues that allow firms to contact potential clients in person.
The costs of having an exhibition booth might be a deterrent for firms that are undecided about whether to exhibit or engage in other marketing methods. We’ve compiled a list of ten advantages that exhibition systems can provide for your company.
1. Generate highly focused and profitable business leads
Every expo your firm attends, when combined with a determined and well-planned strategy, is an opportunity to significantly extend your customer base.
People who visit trade exhibition systems are frequently already interested in what the industry has to offer in terms of products or services, and they arrive prepared to make a purchase on the spot. As a result, people who visit shows are far more valuable leads than those located in a company directory.
To maximise the number of possible sales leads, make sure that essential sales targets are set before the event so that salespeople have something to aim for when they arrive. Remember that every visitor has the potential to become a customer, so you must interact with them all. Keep a brief record of interactions during the event so that your team may follow up with them thereafter.
2. Determine which areas are performing well and which parts require improvement
Exhibition systems are likely to attract a large number of industry experts and competitors. This provides an excellent opportunity for you to have a better understanding of the industry’s current and future trends.
Because industries are always evolving due to a variety of circumstances, trade exhibition systems are an excellent place to learn about the current industry trends. During the exhibition’s quiet hours, have a look around to see if there are any potential new areas to branch into, as well as if parts are in decline and may need to be revisited.
3. Strengthen and develop your brand
Many sectors rely on a company’s reputation and trust. Branding is a huge driver of business success in certain industries in particular.
Exhibiting at expos is a terrific way to indicate that your firm is serious about fighting for the title of the industry leader. It demonstrates that your company is serious, that it is powerful and substantial enough to afford its own presence at major events.
Placing your expo stand design next to industry blue-chip businesses has a psychological impact on new and existing clients’ perceptions of your company, and can help your company climb the ladder and be perceived as a well-established, dependable brand in their eyes.
4. Gather information about current advances in the industry
Exhibition systems are useful for more than just generating sales leads. They’re also quite useful for keeping up with important advances, whether they’re technological, segmentation-related, or new product-related. Industry experts display their latest discoveries, advances, and new goods to prospective clients at trade exhibition systems, all of which can have a significant impact on the industry’s overall direction.
Exhibiting at trade fairs puts your company in the middle of the action and keeps you informed about new advancements in the industry, allowing you to assess whether these are developments that should be implemented into your company. This allows your company to remain a strong competitor in the market.
5. Direct-to-consumer marketing
No marketing communications tool can compete with face-to-face engagement when it comes to influencing a choice. An email announcing your latest sales deals is likely to be skimmed and converted at a low rate. Exhibiting at a expo, on the other hand, allows you to interact with customers, deliver an in-person presentation, and have a question-and-answer session – all of which will help you clinch a transaction much faster. Face-to-face marketing will always convert at a higher rate than any other form of marketing communication.
6. Maintain and strengthen existing customer connections
In the same way that trade exhibition systems allow you to meet new potential customers, they also allow you to meet old clients with whom you may have previously conducted business over the phone or via email.
Face-to-face interaction with existing customers allows you to strengthen your relationship with them and frequently discuss longer-term plans and large orders – conversations that would not normally be discussed over the phone or via email because businesses rarely commit to large orders through these impersonal platforms. Long-term goals and significant orders can be profitable for your company, therefore investing in trade fairs as a platform for developing them is undoubtedly worthwhile.
We can conclude that commercial expertise exhibition systems are one of the most essential parts that improve the efficiency of the integrated marketing communication process and will be one of the most widely utilised communication methods in the future by businesses.