Blogues

Introduction Event marketing is a billion-dollar industry globally, so businesses want to leave the biggest impact possible at these vital industry conferences. The design and build of the stand itself is the often-overlooked foundation that makes any exhibition plan work, even though many people concentrate primarily on the marketing messaging delivered through demos, brochures, and...

Introduction We’ll shed light on mishaps that have disturbed the sleep of even the most seasoned exhibitors as we set off on this exciting adventure. There is a lesson to be learned in every nightmare, from the heartbreaking structural failures that shake the very roots of your stand to the disheartening design mismatches that go...

Introduction Assume that your brand is in the spotlight, the stage is set, and it’s ready to give a great show at the upcoming exhibition. That being said, there is one very important thing you need to learn before the show starts: how to build an exhibition stand that not only looks great but also...