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Trade Show Designer

What does a trade show designer, booth designers, stand contractor do? Qualification, responsibilities, salary, and training

Are you looking forward to becoming a trade show designer? Many people start their own stand design companies without knowing the basics of it. In this article, we feature the job descriptions of exhibition stand designers and builders.

Who is a Trade Show Designer and What Does He/She Do?

Behind a successful trade show exhibition, several things play a crucial role. One of the most important things is hiring an effective trade show booth designer. This might seem simple but there goes a lot of brainstorming on choosing the right trade show designer. Every booth designer has a key role to play. Let’s look at the job description of exhibition booth designers.

Custom Exhibition Stands Designs

Key Responsibilities of a Trade Show Designer

Trade show designer is responsible for designing trade shows and exhibitions. These include:

Conferring with trade show planners to discuss the structural feasibility of the plan and suggest alternate ideas of displaying items in the show. Designers need to know the way people move through an exhibition, and how they view the displays and stands. They need to communicate their client’s concepts and image to visitors pass through the expo stand.

An exhibition designer at first works with the client to discuss and clarify the brief. This covers the ideas, themes or products to be promoted at the show. The designer and client also discuss the budget and time-scale for the work.

They are responsible for the construction of the stand expo from cuts, assembly, and fastening parts to building framework, panels, shelves, and other exhibit items of specified materials, using hand-tools or power-tools.

Constructing museum structures, fixtures using equipment and electric wirings, such as plywood, wood, and fiberglass, using hand-tools and power tools. They study sketches or scale drawings for temporary or permanent displays and exhibit items, like framework,  booths, cabinets, or fixtures to decide the type, cost, and amount of material needed.

Designers produce plans and prototypes to show the client. This normally involves the use of computer-aided design (CAD), although drawings and scale models can also be used. Mounts fixtures and fittings such as panel boards, shelves, and shadowboxes to a framework, using hand-tools or adhesives.

Trade show designer tests electrical and mechanical components of exhibit structure to verify the operations of all components.

Trade show designers install electrical wiring, apparatus, fixtures, audiovisual components, or control equipment in the framework, according to design specifications. Working and communicating with lighting professionals and other specialist designers before an exhibition show, or on-site, is sometimes part of the job – especially on a major project.

After the client has approved the designer’s proposals, the exhibition stand is then built in sections in a workshop, ready for transportation to the exhibition or show. Exhibition designers may have to go to the show before it opens to supervise the installation of stands and displays on site.

They install, arrange, and assemble structures in exhibit galleries working with installation and maintenance personnel. Another duty of stand designers is mounting fable materials and graphics on framework or fixtures.

Some trade show designers work alone, managing all aspects of a project. Some work as part of a designing team.

Trade show designers may maintain an inventory of building equipment, tools, and materials, and order supplies as needed for the building exhibit fixtures.

They are also involved in considerable financial responsibility, drawing up correct quotations for clients, and keeping projects within budget.


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Booth Designs

We provide you with quite 150 fair rental booth designs to settle on from including modular and customized, add-on feature integrated and fully customized booth designs.

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Transparent Pricing

We help you convert the virtual image of your own booth design into reality for your exposition with our team of over 50 skilled professionals.

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Reusable and Affordable

Our booth displays are reusable and affordable. you'll use an equivalent rental booth across the various trade shows.

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Creative Graphics

Get meaningful and attractive brand graphics to feature value to your fair booth rentals.

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Turnkey Service

We build your booth displays at a production unit using leading-edge technology.

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Digital Experience

Digital is everything today, we assist you to build meaningful brand experience using technologies

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On-site Support

Our on-ground experts provide you with complete support for the installation, monitoring, and dismantling of your booth rentals.

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Quality Execution Assured

Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals first thenthe booth structure goes on site after thorough quality inspection for final execution.

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Right Value for Money

Out transparency policy and our principals is to have fixed price for all, and also a constant practice to have complete control overhead assures you of having right value for your money, due to high volume of business we can offer better brice to each of our client

Salary & Other Benefits

These figures are not actual. It is only a guide, as actual rates of pay can vary, depending on the employer and the location.

  • A newly skilled designer can earn around £18,000 per year.
  • After about three years’ experience, a typical salary may be £30,000 to £35,000.
  • A skilled exhibition designer, running their practices, can earn £50,000 to £60,000.

Eco-Friendly Modular Exhibition Stand Designs

Work Experience of Exhibition Booth Designers

You need to have a design portfolio and other relevant work experience. Some courses offer placement and live-project opportunities, which is a good way to link and build up your portfolio. Use your degree show in your last year of study to showcase your work publicly. You could also volunteer to help set up exhibitions in your local area at art festivals or in libraries, for instance.

College or university design departments normally have strong links with the design industry and it’s a good idea to take advantage of these networking opportunities during your course and in your search for work placements.

While continuing with your studies, you can become a student member of the Chartered Society of Designers, which provides recognition opportunities and professional networking.

Portable Displays & Promotion Kits
Design D Exposition

Free Consultancy

Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your floorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.

Design D Exposition

Free Stand Design

Are you exhibiting in a new country for the first time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.

Design D Exposition

Request A Call Back

Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.

Training and Qualifications Required to Become Trade Show Booth Builders

There are routes into trade show designing for both university graduates and school leavers.

Employers may favor those possessing architecture exhibition design, design technology, art, or interior design degrees.

Gaining skills through job shadowing, placements, or vacation work is helpful. Candidates could also volunteer, helping with exhibitions in local libraries and museums, and should put together a portfolio of work to show employers.

 If you are looking forward to starting your own exhibition company in Europe, then we aqre sure you have learned a lot about it. For any assistance contact us.

Happy Exhibiting! 

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SOL Gmbh is a large format exhibition stand design and build agency. We are experts in custom built exhibition stands, portable displays for promotions and activations as well as modular display stands for conventions and conferences. From building complex trade shows stands to customising small display kits, we can serve you anywhere in Europe.

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SOL GmbH Cell: +33677039766

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Nordrhein-Westfalen 40599, Germany.

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