Millennials are one of the most distinctive and unique forms of crowds that are very hard to understand in terms of trade shows’ typical crowds. Last year a study conducted by McCarthy Group found it out that 84% of millennials distrust traditional marketing.
That’s why brands who want them to keep coming to their events need to understand what they want and expect from these trade show events to evolve their strategies.
- Getting the Attention
Recently there was another survey conducted by Splash, an event marketing software, which surveyed 785 millennial. Out of them, 40% said that they would not attend an event if it was ugly, 56% said the reason for their signing up was because of the experience, while 47% said it was all to get the attention among their friends.
This clearly shows how much impact your event stand design has, and you simply can’t miss out on millennials simply because of your bad stand expo design.
- Knowing Their Wants
This study also found out that what millennials expect after an event differs from person to person. However, 92% of the group was open to receiving personalized email offers and loyalty rewards. Even 75% would want to know where their photos have been posted within 2 days after the trade show.
- The Exhibit Invitation
Another main aspect of Splash’s study showed that millennial refused to any of the events or trade shows if the invitation was ugly. This means that it is a necessary factor for brands to incorporate aesthetic and have an aura of exclusivity.
- Brand Experiences
To attract millennials towards your brand or trade show stand, you have to offer them some sort of an experience that will create a tour brand’s identity and make others feel your presence at the trade show. On this basis, brands can create a long term relationship with their new customers.
Along with the mentioned points, a brand must provide them exciting giveaways that millennials can boast of on their social media pages or among their friend circles. This will increase your brand credibility.