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What Can Seasoned Exhibitors Learn From Amazon?

Since the inception of Amazon in 1994, it has grown tremendously.  From an ordinary startup to the generation’s juggernaut, Amazon has disappointed its customers. In a move towards constant up-gradation, Amazon is now building an Operations Center of Excellence to promote innovative ideas about customer fulfillment, transportation, and supply chains. 

There’s no doubt that Amazon took the market by storm and changed it forever. From fast deliveries to easy order placement. It truly has revolutionized the idea of a “market”. However, the question is: what can trade show marketers learn from Amazon?

  • Experimenting is the Key!

Trade show marketers go by the rule of 80/20, i.e., tapping 80% of business prospects by 20% of clientele. Many firms focus on potential customers more as it’s quite feasible from the ROI perspective. But do not compromise on the front of innovation in KRAs, such as tapping the non-potential part of the market.

Go for that upcoming trade show you have been delaying for so long! Allot some budget and let experimentation do its part!

  • Don’t Follow the Crowd

Find your strength and don’t keep on following the crowd.  For example, each time Amazon tried to push a copied venture like an auction model (eBay) or restaurant delivery (Door Dash or Bite Squad), they all went in vain. The same is the case of a trade show. Everyone tries to emulate the initiator, and in turn, make him the winner of all. So, allow your business to grow and innovate in special areas.

Do what you can do best!

  • Prioritize Customers

Put customers at the center for everything you do. All your dealing must be customer-centric because one thing which never gets outdated is your client’s trust and your goodwill. So, have an exhibition booth at several trade show events with innovative marketing strategies. Ask yourself if were they designed keeping the customers’ requirements in mind. 

  • Think Long-Term

We all are living in a dynamic environment in which technology is changing at an unimaginable pace. So, how do you stand out in such a choking environment?

Focus on customer satisfaction and their needs because this is one thing that will never change.

If we look at Amazon’s prospects, they did the same, only focusing on low prices, customer demand, and fast turn around. Turn your trade show exhibit around and be customer-centric. 

It’s time for you to take the leap and focus on experiments, innovation, and your customer needs! Have a trade show set up in as many trade show events as possible. This will help you make connections in the industry and understand your competition. More importantly, it will give a large platform to garner new customers.

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Happy Exhibiting!

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SOL Gmbh is a large format exhibition stand design and build agency. We are experts in custom built exhibition stands, portable displays for promotions and activations as well as modular display stands for conventions and conferences. From building complex trade shows stands to customising small display kits, we can serve you anywhere in Europe.

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