Imagine going to the airport and realizing you don’t have your passport with you. Oh, the horror! It’s pretty much the same feeling when you are setting up your exhibition stand at a messe and you’ve forgotten some of the key items. Here are some of them that you should note down and carry for your next show:
- Promotional items
A trade show is a marketing hub, which means, a vast opportunity for you to promote your brand and message. Hence, you cannot miss out on carrying promotional items such as calendars, mugs, wristbands, gift boxes, goodies, customized gift items, etc.
If these are good, they’ll do wonders for attracting attendees to your exhibition stall and who doesn’t love free stuff? We’re sure the attendees will.
- Business cards
While a trade show can be fun, do remember your primary goal: to make business. After a long day, attendees, customers, companies, clients, etc. will all be tired and won’t remember much about all the exhibitors, their services, sales pitches, etc. These small placards will be the boost that pushes you through to make a deal. Hence, make sure you and your staff are well-equipped with enough business cards.
Signages are extremely important to help guide viewers to your expo stand displays. But what if the signs aren’t even there? Where will the viewers (your potential customers) go? Hence, make sure the signages, posters, and banners are tagging along with you.
- Presentation Media Items
Presentation media will do the job of keeping the attendee’s attention to your expo stand. Thus, make sure you have slideshows, short videos, demonstrations, introductory clips, etc., with you to display on the modular exhibition.
A handy box of supplies is always a necessity. Everything won’t be solved with some duct tape and glue. This is why you need your loyal box of supplies there, ready to use in any problem. Box cutters, zip ties, staplers, paper clips, scissors, rubber bands, etc. should all be in the box.
However, make sure to keep this box out of the attendees’ sight, preferably behind the fair stand design.
While these may seem small and insignificant things, they do add up to creating a seamless and perfect looking trade show booth display.
If you need help planning and executing creative exhibition stalls for your next trade show, get in touch with us.