A messe is one of the biggest opportunities for an exhibition company to establish their identity, to showcase their services, and to build connections. Automatically, tons of companies hop on the bandwagon, and thus, trade shows are becoming more and more crowded, with each passing year. Though crowded trade shows are good for the attendees and customers who have a keen eye for good deals, it is bad for the exhibitors as they have more competition.
As a result, it becomes very difficult to stand out amongst the sea of companies, but here are a few tips that can help you: –
Start your moves prior to the show –
Why wait for the event to start? Gather your team and start your moves a few weeks or a month ahead of the big day. Make phone calls, send email blasts, make social media posts on various platforms, and let it be known that you’ll be there at the show and your booth will be worth a visit. Keep everyone updated, and try to find out the particulars of your booth space, as this will help you to plan ahead.
Just attracting and inviting attendees to your booth won’t cut it. You will have to give them rock-solid reasons to invest their time, effort, and money in doing business with you. The best thing to do here is to present some sort of social proof, such as customer testimonials, reviews, case studies, etc. Show off some of your awards, present a list of your well-known clients, present the media publications where your company or products have been showcased. These provide customers a surety that you are the real deal and helps you to stand out amidst the same old crowd of “all talk and no show”.
Most of the exhibits will have the same old displays, products, sales pitches, demos, and trying-to-sell-my-company dialogues. Why not step it up a notch and offer interactive activities? Offer a game, engage them in a giveaway, or a product demo. Give the attendees something out of the norm and you will stand out immediately