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Creating Trade Show Presence

Tips for Creating an Effective trade Show Experience

From your very first step at participating in a trade show, that is booking your booth space and allocating budget, that’s where your work starts. From planning your booth design to create unique designs, you have to make sure everything is done strategically to help you create your presence at that event.

Here are some tips on how you can create an effective trade show experience:

  • Using Technology

With the growth in the use of technology in every aspect of our lives, experts have suggested that the importance of trade shows might fade away. However, statistics say otherwise. 

They that the industry is growing and is continuing to reach millions for the sale of technology. So. using technology effectively can help you gain the attention of the visitors, and hence, create your presence!

While you are preparing for your participation at a trade show, it’s essential that you use the time before the trade show starts more effectively.

Use your marketing techniques to know your customers well, and what they can expect from your brand from the trade show. This ensures that they have a good time at the show as you can minute changes when you know about their preferences.

  • Proper Training

Nothing can ever be achieved in life without proper training. Similarly, even in trade shows, you have to train your the team members properly for the event. Make them understand why you are participating in the first place, how are they important, and how they are going to play a major part in your success at an event. After all, 85% of an exhibitor’s success depends on the actions of their exhibition stall staff.

  • Embracing Diversity in your Team

The greatest thing about trade shows is that it does not require just a part of a company but an active participation of all the departments. So, instead of using the sales and marketing team you should invite a group of well-rounded professionals from various parts of your business and make them contribute.  

Designing your exhibition stand will help you create an active presence at the trade shows which will help your team get more visitors, thus, boost your footfall at that event.

If you need help planning and executing creative exhibition stalls for your next trade show, get in touch with us.

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SOL Gmbh is a large format exhibition stand design and build agency. We are experts in custom built exhibition stands, portable displays for promotions and activations as well as modular display stands for conventions and conferences. From building complex trade shows stands to customising small display kits, we can serve you anywhere in Europe.

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