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Creating Trade Show Presence

Tips for Creating an Effective trade Show Experience

From your very first step at participating in a trade show that is booking your booth space and allocating budget, that’s where your work starts. From planning your booth design to create unique designs, you have to make sure everything is done strategically so as to help you create your presence at that event.

Here are some tips on how you can create an effective trade show experience:

Using Technology

With the growth in the use of technology in every aspect of our lives, experts have suggested that the importance of trade shows might fade away. However, statistics say otherwise. It shows that the industry is actually growing and is continuing to reach millions for the sale of technology. So using technology effectively can help you gain the attention of the visitors and hence, create your presence!

Doing the Pre-Show Marketing Correctly

Once you’re done with informing everyone about your participation at a trade show, its time for you to use the time before the trade show starts more effectively. Use it to know your customers well, know what they expect from your brand as well from the trade show and what you can do to ensure that they have a valuable time around here.

Proper Training

Nothing can ever be achieved in life without proper training. Similarly, even in trade shows, you have to have as well, the team members the proper training. Make them understand why you are participating in the first place and how are they important and how they are going to play a major part in your success at an event. After all, 85 percent of an exhibitor’s success depends on the actions of their booth staffers.

Embracing Diversity in your team

The greatest thing about trade shows is that it does not require a single part of a company but it requires the active participation of all the departments. So, instead of using the Sales and Marketing team you should invite a group of well-rounded professionals from various parts of your business and make them contribute.  

Designing your booth and creating unique designs will help you create an active presence at the trade shows which will help your team get more visitors and thus create a presence at that event.

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SOL Gmbh is a large format exhibition stand design and build agency. We are experts in custom built exhibition stands, portable displays for promotions and activations as well as modular display stands for conventions and conferences. From building complex trade shows stands to customising small display kits, we can serve you anywhere in Europe.

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