Trade shows have long been used to cover most of the marketing strategies selling strategies. Despite the new technologies, video conferencing, and whatnot, the importance of trade shows have never decreased. Although the new technology has brought together a company and its customers close, people still prefer the face to face events.
Here are some convincing and interesting reasons why you should participate in a trade show and how you should do it:
- Most of the Visitors Inform the Purchasing Decisions
The event goers at a trade show have the purchasing power at the first of their hands. So, it’s better to have a more personal face to face interaction in the exhibition stall about the products and insights about your brand which will allow them to decode more clearly.
- Costs Lesser than Acquiring Leads from the Field
Studies and stats based on that show that it costs around $215 to acquire a lead from a trade show stand while it costs just $443 to generate leads from the field. So, in every way setting up an exhibition stand is more beneficial for your brand.
- Trade Show Attendance is Increasing
With the improving economy, the number of trade show-goers have been on a roll and is increasing exponentially. This means exhibitors have access to more leads now and that’s more than convincing that you should participate.
- Trade Shows Contribute Billions to the Economy
Just as they say, numbers don’t lie. Reports suggest that trade show attendees contributed 44.8 billion dollars to US Economy in 2018.
Trade shows have a special place in the marketing strategies drawn up by most of the companies. Companies are also much more confident about the effectiveness of a trade show.
If you need help planning and executing amazing exhibition stands for your next trade show, get in touch with us.