What are the key messages your staff in the exhibition booth
should talk about to increase visitors?

From thousands of messestand on the show floor, if a visitor has entered your booth, wouldn’t it be good to know what your creative exhibition stands’ staff can talk about to retain the visitors’ curiosity and maybe even convert the prospect to a customer?

1. Highlight the brand’s unique selling proposition:

An exhibition sees many competing brands coming together to get the audience attention. A good way to make them curious about your product is to start by telling him/her things that are unique about your brand and how it stands vis-a-vis competition. Subconsciously, you are validating the person’s choice of selecting your booth amongst many others to walk in and make an enquiry. You are assuring that person of their choice.

2. Highlight your star product in front of your exhibition booth stand with more visibility:

Product demonstrations are the foundations of the exhibition business in Europe.  The first exhibition trade fairs had for sellers to demonstrate their wares to potential buyers. Centuries later, the modular exhibition systems are more sophisticated and the product demonstrations are also more refined. However, the concept remains the same. 

If you want to attract people into your amazing exhibition stands to make enquiries have a live product demonstration. You can highlight this product by putting it on a turntable, or having focused lighting on it or even by simply colouring its podium in a bright colour. Do not forget to support it with your best manpower who can encourage people to come and try or experience the product.

3. Talk about your brand’s quality promise:

Brands invest in making a good exhibition design booth so that they impress their visitors. A shabby booth display design with crinkled exhibition graphics and banner booth makes the attendees associate the display with your product. Thus, coming across as sub-par quality. So if you have invested in creating sophisticated and well-finished portable exhibition displays, then ensure that people in your display for trade shows talk about the quality of your products and services, and how your brand is different from the competition.

4. Talk about your happy customers:

Since childhood, we all love stories. Why? It’s interesting to peek into others lives and perspectives to understand something from another’s experience. Talking about your happy customers will do just that for your brand. Happy customers = happy brand stories. So next time you are having a conversation in your exhibition booth stand with a prospective client, try to weave in a story about your happy customers.