The trade fair industry is filled with various types of business owners, each facing its own set of challenges. When it comes to small business owners, one of the biggest challenges is the budgeting part. A messe is a huge process that itself takes up quite a capital, and this is difficult for smaller exhibitors as they’re not that established or financially supported. Does that mean they’ll be losing out on good ROI? Not at all.
Here are some great ways for small business marketing:
- If Something Works, Keep it
Let’s say you run an ad in a print magazine, and you see great results for it. You can consider this a small victory, but most business owners would immediately think, “How do we come up with another ad this powerful?” The answer is you don’t come up with another ad that powerful. You use the same ad. This reduces creative costs, time spent brainstorming, and even reduces your stress because there’s some degree of certainty about its use. If something is already effective, try using it again in the same way. Chances are, you’ll see similar results.
- Keeping Things Simple
Most wasted marketing dollars are wasted in enhancing, transforming, or investing in things that need no further change. For example, you may know a business owner who created an elaborate, 50-page website for a relatively simple product that could have done fine on a basic 5-page setup.
In this way, many successful marketing campaigns are born from minimalism; think about exactly what you need to be successful, and use only those components to build your campaign.
- Getting Advice for Free
Whether you’ve worked in marketing before or you don’t know the first thing about it, there’s always someone who knows more than you do. They’ll usually be willing to give you some advice for free.
If you know an experienced marketer, get their advice on what would be the most efficient platform to use and how to best use it for your business. If you don’t know someone, start attending in-person networking events until you do.
For a small business still looking to establish themselves, ROIs can go a long way in helping the business grow. While the investment made by the company might be small, the results can be huge. Tt’s just about choosing the right marketing strategy.
If you need help planning and executing creative exhibition stalls for your next trade show, get in touch with us.
