Show Booth Design
Stall Booth Design | Exhibition Show Booth Design | Best Show Booth Design
How to Choose a Visitor-Attractive Show Booth Design and Layout
The show booth design is where your success in trade show marketing begins. Your budget, too, has a limit. According to Exhibitor Magazine, the trade show booth space is (by far) the greatest portion of your trade show expenditure, accounting for 35 percent, while the show booth design and construction, including graphics, account for another 17 percent.
However, getting the most out of your trade show booth investment is more difficult than it appears. Continue reading to understand the ins and outs of creating a fantastic trade show booth design, selecting a plan, and securing the finest floor location.
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Trade Show Booth Design: Goals, Colors, Layout, and Flooring
1. Identifying and Defining Your Goals
Your exhibit at a trade show is a marketing tool. And before you choose—or design—any tool, you should have a clear idea of what you want it to accomplish. Is it your major goal to raise brand awareness? Are you able to close sales? Or do you want to produce leads?
You’ll be able to make more informed decisions about what elements should be included in your booth if you answer these questions ahead of time. If closing sales is your primary goal, for example, you’ll probably want a discrete, secluded location in your booth for more intimate interactions.
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2. Carefully select your colours
According to one study, “62 percent To 90 percent of the assessment is based on colours alone” when interacting with people or items. This emphasises the need of carefully considering the colours you choose in your trade show booth design, both to differentiate your brand from competitors and to affect the moods of your prospects.
Of course, you’ll want to stick to your brand’s colours, but keep in mind how different hues may or may not draw people to your booth.
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3. Invest in a high-quality printer for your trade show booth design
A layout for a Centerpiece trade fair booth. Prospects will determine whether or not to visit your booth based on the colour quality, texture, materials, and design of your graphics. Use a trusted partner to produce trade show graphics that reflect your company’s best qualities, from backlit graphics and displays to specialty event signage.
Also, don’t make the typical error of overlooking the value of the flooring in your show booth design. Due to the drab nature of the trade show floor, you have the option to make your show booth design stand out in a subtle way. You can also use unique floor graphics to offer your visitors a sense of location when they visit your booth.
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4. Choosing a Trade Show Booth Design
The way visitors move around and interact with your salespeople, products, and other display items is heavily influenced by the arrangement of your booth. As a result, deciding on a layout should be highly influenced by your goals.
Six of the most frequent booth layouts, are:
- Axis: A huge, central structure houses products, graphics, and salespeople.
- Open layout with direct access to a centrepiece that acts as the single point of concentration.
- Fortress: A walled-off “immersive environment” where special products and private meeting areas are showcased.
- Theater: Excellent for presentations, such as demos. Additional design components may be used to surround this pattern.
- An “arbitrary arrangement of shapes, activities, and elements” is referred to as a conglomeration.
- Plaza: An open area surrounded by architectural elements and structures.
5. Choosing an Exhibit Location
The classic real estate adage about the significance of location holds true for trade show marketing as well. Even the most well-designed, meticulously laid-out trade show booth will fall short if it’s difficult to find or if its images are hidden by other exhibits.
If at all feasible, visit the venue before deciding on a location for your display so you can see the area in person. Pay attention to accessibility and lighting to envision the advantages and disadvantages of various floor positions. Anyone organising the trade fair should have a map with the names of other merchants and their locations, which you should look at.
6. Make it participatory
Using passive activities to attract visitors, such as watching a video screen, will not be as beneficial as incorporating interactive components. Attendees enjoy participating in trade show activities because they have a chance to win a gift. Getting consumers to stay longer at your booth means more time for your representatives to interact with potential customers. To persuade people to interact with your content, use touch screen technology, have giveaways, or show product demos that they can participate in.
7. Keep key messaging large, brief, and at waist level
Place all of your critical statements higher than 3 to 4 feet to ensure that they are easily seen. To enhance your brand, place your company logo in numerous parts of the exhibit. Keep your message short and limited to a few powerful headlines printed in a wide, readable typeface that can be read from a distance.