Tips for selecting the perfect trade show display rental
for your next trade show booth design

1. Decide how much you can spend
Your exhibition booth design can guzzle up your marketing budget if you do not decide and define how much you will spend on it. Starting form simple 10×10 exhibits and going up to the largest trade show booths on the show floor, be assured that every exhibitor has set a budget in their mind. This budget is a guiding light as to how much can be spent on exhibit rentals, demonstrations of products, integration of technology, team F&B and stay, trade show give-aways and other ancillary decisions related to participating at global trade shows.

2. Select a structure that highlights your products on display
If you are a product heavy company who needs to showcase the categories and ranges of products that you offer, then it is best to let the display opportunities within the exhibit rental structure guide your choice for finalizing an exhibition booth design. The structure should be such that it highlights your products and compliments them rather than over-powers them.

3. Make the choice between exhibition booth design with rigging v/s without rigging. Based on the size and location of your exhibition booth you can opt for rigging or avoid it completely. Many exhibit rental structures have rigging as part of their design. Rigging adds height to the booth and is perfect for branding. It ensures that your fascia is visible from a distance and it can even be used to light the booth below. However, all booth spaces are not permitted rigging.

10×10 exhibit – rigging not permitted
10×20 exhibit – rigging not permitted
10×30 trade show booth – might or might not be permissible depending on venue
20×20 trade show booth – rigging permitted
20×30 trade show booth – rigging permitted
30×30 trade show booth – rigging permitted
All other larger sizes – rigging permitted
Remember that rigging is often expensive and hence you need to set aside some budget for this if you opt for an exhibit rental design which uses rigging facilities.

4. Do a study of the kind of exhibit rental structures available in the market
There are many kinds of structures available on rent for making your trade show booth design. You need to decide which one works best for your purpose. Would a simple pop up trade show booth work? Do you need a made to order, custom trade show exhibit? Or will one of the modular and portable displays serve your purpose? A study of these structures and how they look will help you understand which one is aligned to your brand language and trade show objectives. Once you experience such a structure and like it you can also decide to buy it instead of just renting it for future trade shows.