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Making Use Of VR At A Trade Show & It's Importance

Making Use Of VR At A Trade Show & It’s Importance

As each year passes by, technology is wrapping us all up and not even trade shows are an exception from it. Nowadays, exhibitors are most likely to use VR at their exhibition stand.

Before we head towards the popularity of integrating VR in a trade show exhibit design, it’s required for you to have proper knowledge about the definition of VR.

What is VR?

Virtual Reality also termed VR is a technology that helps you create space digitally to make a stimulation. Thus, its ability to be used at everything and everywhere gives your brand the freedom to incorporate it into your exhibition stall.

Why do you need VR?

VR is a powerful tool. It enables all those who are in the exhibition stand booth to travel beyond that position. It enables your visitors to feel and experience things that don’t exist in reality. This certainly will lead more and more people to enter your trade show stand which is very vital for the success of your trade show.

What are the Most Common Uses of VR at Exhibitions?

Some of the common uses of VR that an expo stand incorporates to impress attendees are:

  • Products Demos

People can see your products up to their full potentiality. They can feel them and what it’s like to use them. This makes them more interested in the products that are eventually good for you and your company.

  • Games

VR is mostly used by brands to make the gaming experience more and more thrilling and fun. It helps the people get engaged with the brand and attract a lot of attendees.

  • Experience

You can create and give people memorable experiences through VR. That could be anything like moving from Niagara Falls to being at the top of the Statue of Liberty. This stuff usually attracts more audience, thus, you have a creative exhibition booth that stands out.

These advantages of VR technology makes it a favourite of many exhibitors. Using this, you can attract several attendees, thus, increasing the footfall. This leads to an increase in the exhibition ROI of your company.

If you need help planning and executing creative exhibition stalls for your next trade show, get in touch with us.


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SOL Gmbh is a company that designs and builds large-format show stands. Custom exhibition stands, portable displays for promotions and activations, and modular display stands for conventions and conferences are among our specialties. We can assist you everywhere in Europe, from constructing complicated trade show stands to customising tiny display kits.

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