The world of a trade fair will always remain incomplete without the expo display stands. No matter what new tech arrives because, at a messe, the relationship between people and the displays is quite sacred.
The only way you can attract tons of visitors is if you put up an attractive stand display design that can grab attention from a mile away.
But, are they worth an investment? Let’s take a look at why you should invest in a trade show display design:
- Trade Show Displays Make Big Money!
Hey, let’s face it, that’s why we’re all here. A study conducted by Oxford Economics estimates that trade shows generate at least $82 million in business-to-business sales.
While there are always going to be winners and losers, that’s a lot of money you might be missing out on if you’re not attending business conventions and trade shows.
- Pretty Much Everyone Sees Them as a Good Investment
No, not everyone currently uses their display stand design. However, among those that do attend trade shows, 99% of those asked believe that trade show displays offer unique value not offered by other marketing methods.
Yes, only 1% of businesses who have exhibited at a trade show thought it offered no value. When’s the last time you saw that sort of agreement on any sort of business matter?
- Generates Leads in the Best Environment
Facebook, Twitter, and your blog are all fine for generating leads, but it’s a slapdash approach. You’re waiting for people to find you, and you have no way of interacting with them when they’re just browsing your ideas online.
However, when you have a trade show stand, that means you get to meet face-to-face with people who are honestly interested in your products. Just a few minutes of talk can do far more to create a solid lead than hours of blogging can.
While some exhibitors might see them as an added expense, an attractive display can do wonders in attracting crowds. Moreover, it lets the attendees know what you have to offer without approaching your exhibition stand.