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Investing in Trade Show Displays

Investing in Trade Show Displays: Hit or Miss

The world of a trade fair will always remain incomplete without the displays, no matter what new tech arrives. This is because, at a messe, the relationship between people and the displays is quite sacred; the only way you can attract tons of visitors is if you put up attractive displays that can grab eyeballs from a mile away.  But, are they worth an investment? Let’s take a look at why you should invest in trade show displays:

  • Trade show displays make big money!

Hey, let’s face it, that’s why we’re all here. Another study, conducted by Oxford Economics, estimates that trade shows generate at least $82 million dollars in business-to-business sales. While there are always going to be winners and losers, that’s a lot of money you might be missing out on if you’re not attending business conventions and trade shows.

  • Pretty much everyone sees them as a good investment

No, not everyone currently runs their own trade show displays. However, among those that do attend trade shows, 99% of those asked believe that trade shows offer unique value not offered by other marketing methods. Yes, only 1% of businesses who have exhibited at a trade show thought it offered no value. When’s the last time you saw that sort of agreement on any sort of business matter?

  • Generate leads in the best environment

Look, Facebook, and Twitter and your blog are all fine for generating leads, but it’s a slapdash approach. You’re waiting for people to find you, and you have no way of interacting with them when they’re just browsing your ideas online. However, when you have a trade show booth, that means you get to meet with people who are honestly interested in your products face-to-face. Just a few minutes of FaceTime can do far more to create a solid lead than hours of blogging can

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SOL Gmbh is a large format exhibition stand design and build agency. We are experts in custom built exhibition stands, portable displays for promotions and activations as well as modular display stands for conventions and conferences. From building complex trade shows stands to customising small display kits, we can serve you anywhere in Europe.

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