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Integrated Strategies at a Trade Show

Integrated Strategies at an Expo

When it comes to a expo design, it’s important to look out for the latest trends to understand how the next event will take place and what features will be prominently observed. 

Perhaps one of the most viral trends that we’ll get to see this year is companies incorporating integrated strategy through expo marketing implementation. Brands with their expo stand will start treating expos as a much more connected part of their marketing mix. 

Before the current shape of the expo industry, brands unified their messages across out of their home, print, digital, and social media channels. It was the norm to keep company messages unified across channels to reach the target audience accurately. This was a way to support the expo design marketing pillar to stand up on its own and give exhibitors a chance to flourish. 

However, in the years to come, expo design marketers, as it appears, will understand it better, as well as interpret the significance of marketing at a expo as well as around it. The fact that a brand’s activities, as well as messages, can only be effective if they’re cohesive. This is something brands realize pretty soon. 

Very often, expos design are kept as part of marketing strategies. But these shows always appear as stand-alone marketing activities, surviving on their own. 

However, with the rise of social media and digital platforms, it is advised to implement integrated strategies, where expos are integrated with the company’s digital marketing presence as well as it’s overall marketing strategy. This is because expos are fantastic ways to connect one-on-one with not only existing but potential customers as well. 

Hence, expos require integrated strategies to reach their full potential.

If you need help planning and executing creative exhibition stalls for your next expo, get in touch with us.

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