Companies who exhibit at live events are seen as 28 percent more innovative than those that do not. Expos are a wonderful method for firms to prove they are on the cutting edge of their field.
Face-to-face marketing still has a lot of power, and having an original exhibition booth is a great approach to maximise your effect at expo events. Thankfully, the field of exhibition stand design has gone a long way in recent years, with exciting advancements in stand construction techniques allowing exhibitors practically limitless options.
For your next event, have a look at the selection of innovative exhibition stands.
LED Screens are a great way to brighten up a room.
In the last few years, LED technology has progressed to the point where light-up static or even video display screens can be included into the innovative exhibition stands.
Using inside LED lighting through lightbox frames, rather than clip-on or hanging lights, looks even more unique and is sure to capture passers-by’s attention.
While backlit graphics are a wonderful way to draw attention, you can take it a step further by promoting your business with video material displayed on integrated screens, which is the preferred medium for business content for customers, according to research.
Allow passers-by to use your space
You only have six seconds to make an impact on an expo guest, so make sure your innovative exhibition stands send a clear and succinct sales message.
Create an attractive environment for attendees by using a simple design and open floor area.
Save the longer sales message for your promotional materials, and only display your essential USPs on the stand itself for branding purposes.
Concentrate on selling the benefits of your product to the consumer by distilling your company’s sales message down to its most critical components.
When it comes to inventiveness, the sky is the limit.
Exhibiting at an expo may be expensive, with 63 percent of the exhibitors we polled citing it as the most difficult aspect of the process.
The floor space purchased from the event organiser is one of the most expensive charges.
You can normally build up to 3 metres tall with a custom-built stand, but check with the event organiser to see if there are any height restrictions. Using a hanging structure above your show can capture attention from all over the area, which is very good for attendees who are having trouble finding your booth.
Create an Intimate Space
Innovative exhibition stands don’t have to be the biggest and boldest at the show; it’s also about the quality of space you provide for visitors.
Attendees may be distracted by the noise and intensity of expos, resulting in a lack of interest in your sales pitch by the time they reach your booth
Because mobile internet connectivity is typically weak in exposition halls, on-stand free WiFi is a possibility for even more comfort – but be warned: if you offer this, attendees may remain longer than expected!
- Assist with first-hand experience
Customers can best comprehend your business offering by seeing it firsthand, which is why having something on your stand is so vital.
We are continually challenged as exhibition stand builders to come up with new ways to advertise our clients’ products on the displays themselves.
This allows clients to interact directly with your company’s offering, building trust and increasing the chances of a future transaction.
- AR and VR can be used to create an immersive experience.
If you have a product or service that can’t be completely experienced on your innovative exhibition stands, you might want to create an Augmented Reality (AR) or Virtual Reality (VR) experience.
You may create an incredibly engaging, immersive experience for visitors to your stand just by scanning a code on your stand phone or using a VR headset, thanks to this revolutionary technology.
This Toyota example demonstrates how augmented reality can be integrated into the exhibition stand itself. The visitor may learn more about their new trucks by pointing the screen to specific portions of the display using augmented reality technology, which adds an interesting “user-focused” layer to their innovative show stands.
- In the Booth With Robots
The robot booth will be the talk of the town! The robots will not only attract prospects’ attention, but will also delight booth visitors. Robots are thought to be a particularly powerful means of communication.
They can respond to people’s questions, collect information from expos participants, and encourage them to come to your booth. Aside from that, the robots can distribute flyers to expo guests.
- 3D Printing Methodologies
Freebies are a favourite of all expo attendees. They do not, however, desire pencils, t-shirts, or any other dull freebies. If you want your potential consumers to keep your freebies instead of throwing them away, come up with a unique idea. What if you could create their freebies right in front of their eyes? Yes, with the help of 3D printing technology, it is achievable. Another good technique to increase the number of people inside your booth is to use 3D printing.
