A practical guide to exhibiting at infotage FACHDENTAL
infotage FACHDENTAL is the regional face of the German dental industry. Under the motto “total dental. regional. persönlich.” it brings dentists, dental technicians and laboratory teams together in their own region for two focused days of product, hands-on workshops and certified continuing education. It is deliberately smaller and closer to the ground than a national congress — and that changes how you should exhibit at it.
The series took its current shape in 2024, when the id infotage dental fairs in Frankfurt and Munich and the FACHDENTAL fairs in Stuttgart and Leipzig were merged into one brand by the Messe Stuttgart together with the DMS GmbH, the service company of the Bundesverband Dentalhandel. The result is a single circuit with one website but four distinct regional events.
One series, four cities — and why that changes the brief
The most important thing to understand is that these are four separate events, not one show that moves. Stuttgart and Frankfurt run every year — Stuttgart in October, Frankfurt in November. Munich and Leipzig run every other year in the spring, and their next editions are in 2028. Many suppliers exhibit at two, three or all four, which turns a single stand decision into a circuit decision.
That is the fork in the road. If you exhibit once, you want the leanest good stand for that hall. If you exhibit across the circuit, the question is no longer what one stand costs — it is what the whole year costs, and the answer is almost always a single kit you redeploy rather than a fresh build in each city.
The autumn circuit: Stuttgart, then Frankfurt, three weeks apart
The tightest sequence in the calendar is the autumn pair. Stuttgart runs 16–17 October 2026 and Frankfurt 6–7 November 2026 — about three weeks between the close of one and the open of the next. Treated as two builds, that is two lots of freight, two crews and two design fees. Treated as one turnaround, it is a single kit that comes back to the workshop, gets refreshed, and goes out again.
This is where being Frankfurt-based earns its keep. The stand does not sit in an expensive third-party depot between the two shows; it comes to our workshop, where a damaged panel is swapped and the graphics are updated if your message has moved on. Then it is back on a truck. The Frankfurt edition itself is a cross-town move, not a cross-country one.
Munich and Leipzig return in 2028
The spring editions are biennial. Munich last ran in March 2026 at the MOC – Event Center on the Messe München grounds, and Leipzig ran in February 2026 at its new home, the GLOBANA Campus in Schkeuditz near Leipzig. Both return in 2028 — Munich on 10–11 March and Leipzig on 24–25 March.
If your plan spans years, this matters for kit design. A frame built for the 2026 autumn circuit should still redeploy to Munich and Leipzig in 2028 with nothing more than a graphics refresh and any worn parts swapped. We design for that lifespan rather than for a single season, because on a biennial rhythm a well-made kit can carry a brand across three or four years before it needs a rethink.
Why a reusable kit is the right answer here
On a big international show, a stand often has to be spectacular once and is then written off. On a regional circuit the economics invert: the stand that only works once is the expensive one, because you pay for it again in the next city. A kit designed for reuse changes the maths. The indicative single-build ranges look like this:
- 9 m² modular: €4,100–€8,700
- 18 m² modular: €4,800–€10,100
- 20 m² modular: €4,900–€10,300
- 24 m² modular with a small consultation corner: €11,500–€15,000
- 30 m² modular with an enclosed lab-demo area: €15,000–€19,000
- Each re-deployment of an existing kit: freight, refresh and reinstall only — well below a fresh build
The first line is a real build. Every line after it, on the circuit kit, is closer to freight plus a graphics refresh than to a fresh build — which is why a stand designed for reuse typically pays for itself by its second edition. We will always tell you honestly when a circuit is short enough that a second, purpose-built stand actually makes more sense than stretching one kit across mismatched halls.
What a regional dental stand actually needs
The audience here is a working one. Dentists and lab owners come to see instruments, materials and digital workflows and to try them in their hands, and they come during a compressed two-day window with short hours. That points to a stand built around conversation and demonstration rather than spectacle: a clean worktop at the right height, a quiet seated corner, honest task lighting on the product, and clear sightlines from the aisle into what you actually do.
It also points to durability. A stand on a four-city circuit is assembled and struck several times a year, often in a single build-up shift in a smaller hall with limited forklift access. Panels have to be sized for standard doors and goods lifts, connections have to survive repeated assembly, and every material has to hold a current B1 fire certificate so a hall inspection is never the reason a stand opens late.
Domestic freight — the quiet advantage
Because the whole series sits inside Germany, the logistics are simpler than almost any other show we build for. There is no ATA carnet, no customs broker, no air-freight booking and no currency exposure — everything moves by road from our Frankfurt workshop to the hall and back. That removes both cost and risk, and it is the single biggest reason a regional dental circuit is one of the most economical ways to keep a brand in front of the German dental trade all year.
It also makes the timeline forgiving. Domestic road freight can be booked late and rerouted if a build slips, in a way that a cross-border shipment on a fixed carnet cannot. For an exhibitor juggling four regional editions, that flexibility is worth as much as the saved paperwork.
If you are weighing sizes, our /modular-exhibition-stands/ pages set out the modular ranges and what changes as a stand grows — a useful starting point before you decide how large your regional kit should be.
