What are the most important elements that make a good booth design?

Booth designing is an artist’s creation and is subjective in terms of what people like. However, there are some basic points you should keep in mind while creating the perfect trade show booth design that is in line with your brand and its requirements. 

1. Have an open and inviting structure. Not one that makes people feel closed in.
2. Ensure that you have enough graphic opportunities to communicate key points about your brand.
3. Ensure that you have enough space for displaying and highlighting your products in a way that people can walk around them, feel them and if possible experience them.
4. Invest in good lighting so that there is no dull or dingy area in your booth. Light is very important for visitor comfort and even manpower productivity at your trade show booth.
5. Have an attractive reception counter at the aisle of your booth: This will guide people to your booth and help you manage the footfalls
6. If you can invest in a hospitality counter serving tea, coffee and finger foods. This area can be designed beautifully as it is a place that people will spend maximum time on.
7. Plan your storage room and pantry well so that you do not have cartons or luggage bags lying around. 
8. Most importantly, ensure that your exhibition booth design is in line with your brand imagery and brand guidelines