Promote your exhibition right!
You might have contracted the best exhibition company in Germany, and conceptualised the perfect exhibition stand design. However, if you haven’t promoted your booth enough before the show, you will most likely have lesser walk-ins than you desire. Adequate promotions of your exhibition show lead to gaining fruitful results
With numerous platforms and firms competing for the attendee’s attention, you cannot rely only on your exhibition booth design to attract people. You need to be promoting your exhibition presence long before the trade show starts.
However does one know which platforms and promoting channels are the best for your business? Several factors affect your decision before you pre-promote your brand. These include such as budget, employee resources, and time.
Here are some sensible ways to promote your presence at an exhibition show this year.
With nearly a billion daily active users who spend around forty minutes on the social site, Facebook is that initial spot you need to be promoting your exhibition participation. The simplest place to begin could be a Facebook event, which can be started from a private account or ideally a business page.
Events promoted through a business page have additional insights and perks, and flexibility to boost or advertise the post, creating the possibility for users to be “interested” within the event, shared with their audience, and increase the reach and demographic of your event.
If the event you’re attending incorporates a Facebook page, you’ll be able to tag it in your description for even additional exposure. You’ll be able to share updates leading up to the event through the “wall” of your event.
It is important to remember that almost 581 million Facebook users are active on “mobile-only”, thus keep your updates mobile-friendly. Avoid sharing heavy in size files or PDFs which will be troublesome to open on a mobile device.
Tip: You could share a 3D render of your exhibition stall design to increase brand recall when the attendees are on the show floor.
This micro-text social media platform is one of the simplest social sites to connect with vendors and guests of an event even before the gates open.
Most events have a hashtag, or keyword, that connects anyone who acts regarding the event. By following the hashtag on Twitter, you’ll discover a novel audience to follow and communicate with.
Share your updates, as well as the hashtag in your message with the niche and focused business audience. Twitter is good for updating participants about your expo stand on the day of the event, which can set you ahead of others, and result in enhanced visiting traffic from Twitter users who can reach you once they arrive.
Tip: You could ask help from your exhibition stand builders or a digital marketing agency to create some interesting content for the pre-event to promote your participation to online audiences who will be attending the trade show.
With LinkedIn, you’ll be able to leverage your professional connections and your company’s business page to inform people about your exhibition presence.
Share a post with those who are a part of your business page, and encourage others to engage with the post.
Your staff can share individual updates regarding their role within the exhibition, and target specific first-level connections with an immediate message to people’s email account and LinkedIn inbox.
Tip: If your exhibition participation and travel etc., is being managed by an event management company, ask them to create some posts for LinkedIn.
The reason why email promoting has been around for almost 2 decades is that it works. Though there’s a fine line between informing enough and informing extra, a good email promoting setup will do wonders for your pre-event promotions.
Your email blasts need to give accessorial worth or a worth proposition, which could be a short statement that explains why they need to visit your expo stand. Your contact list needs to be extremely targeted
You’ll be able to even purchase the visitor’s list from the show organizer. The show organizer is there to supply a flourishing conference.
Finally, the e-mail promotion needs to offer all the fine print of the event, like stand expo location and time. Channel several emails with similar info but a month before the event, and a minimum of once every week till the event. This will facilitate your business and keep top-of-mind recall for the event attendees.
Tip: Create an emailer that is dynamic or gif format, it seems a lot more success as compared to static emailers.
Banner standees are still a key method for promoting your brand as they are a cost-effective method to market your presence known at an exhibition.
For offline promotions, banner stands are one of the foremost versatile event items you’ll be able to purchase.
They supply skillfulness and portability. Moreover, they may be used on the ground of a sales outlet, in workplaces, or within the lobby of the event to direct attendees to your trade show stand. Secondly, banner stands may be designed with daring, obvious graphics, which may be a strong tool for promoting your event presence, rather than graphics on a screen.
Tip: Integrate a QR code onto your banner stands. That QR code can make a map from the location to your booth. You can also include your product lists, brochures, etc within this code.
With a combination of rising technology and old-school promoting techniques, attendees are going to be excited to visit your booth and learn more about your offerings.
If you need help planning and executing creative exhibition stalls for your next trade show, get in touch with us.