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How to Promote your Exhibition Stall before a Tradeshow

Promote your Exhibition Right 

Capture the attention of your prospects with the right promotional activities at your tradeshow booth. 

You might have contracted the best exhibition company in Germany, and conceptualised the perfect exhibition stand design, however, if you haven’t promoted your booth enough before the show, then you will most likely have lesser walk-ins than you desire.  Adequate promotions of your exhibition show lead to gaining fruitful results

With numerous platforms and firms competing for the attendee’s attention, you cannot leave only your exhibition booth design to attract people into your booth.  You need to be promoting your exhibition presence early and well in time, long before the tradeshow starts. . However does one know which platforms and promoting channels are the best for your business? There are several factors that are required for deciding, before you pre-promote your brand at an occasion, such as budget, employee resources, and time. Here are a number of sensible ways to promote your presence at an exhibition show this year.


With nearly a billion daily active users who spend around forty minutes on the social site, Facebook is that initial spot you need to be promoting your exhibition participation. The simplest place to begin could be a Facebook event, which can be started from a private account or ideally a business page. Events promoted through a business page have additional insights and perks, as well as the flexibility to boost or advertise the post, creating the possibility for users to be “interested” within the event, shared with their audience, and insights into the reach and demographic of your event. If the event you’re attending incorporates a Facebook page, you’ll be able to tag it in your description for even additional exposure. You’ll be able to share updates leading up to the event through the “wall” of your event. It is important to remember that almost 581 million Facebook users are active on “mobile-only”, thus keep your updates mobile-friendly. Typically avoid sharing heavy in size files or PDFs which will be troublesome to open on a mobile device.

Tip: You could share a 3D render of your exhibition stand design along with the invite on Facebook. This would increase brand recall when the attendees are on the show floor. 


This micro-text social media platform is one of the foremost social sites and the simplest to connect with vendors and guests of an event even before the gates open. Most events have a hashtag, or keyword, that connects anyone who acts regarding the event. By following the hashtag on Twitter, you’ll discover a novel audience to follow and communicate. Share your own updates, as well as the hashtag in your message and it’ll be shared with the niche and focused business audience. Twitter is good for in-person attractive participants to go to your booth on the day of the event, which can set you ahead of others, and result in enhanced visiting traffic from Twitter users who can reach you once they arrive.

Tip: You could ask help from your exhibition stand builders or a digital marketing agency to create some interesting content that can be used pre-event to promote your participation to online audiences who will be attending the tradeshow. 


Known largely in professional circles, LinkedIn is also an effective tool for promoting your event. With LinkedIn, you’ll be able to leverage your professional connections and your company’s business page to give the message about your exhibition presence. First, share an update to share the news with LinkedIn users who are a part of your business page. You’ll be able to pin this update at the top of your business page, encourage others to respond and comment, and pay to sponsor, or advertise, to focus on followers. Your staff can share individual standing updates regarding their role within the exhibition, and target specific first-level connections with an immediate message which will be delivered to the individual’s email account and LinkedIn inbox. LinkedIn is good for professional conferences or B2B trade shows.

Tip: If your exhibition participation and travel etc is being managed by an event management company, they can also create some posts that are specific to LinkedIn to promote your brand online. 


There’s a smart reason why email promoting has been around for almost 2 decades – because it works. Though there’s a fine line between informing enough and informing extra, a good email promoting setup will do wonders for your pre-event promotions. There are a number of keys to success once it involves email marketing. Your email blasts need to give accessorial worth or a worth proposition, that could be a short statement that explains why he or she needs to visit your booth. Your contact list needs to be extremely targeted; offer users the choice to focus on segments of an email list per conversation or past email engagement, thus you reach the foremost necessary folks on your list. You’ll be able to even purchase the visitor’s list from the show organizer. The show organizer is there to supply a flourishing conference. Finally, the e-mail promotion needs to offer all the fine print of the event, like booth location and time. Channel a number of emails with similar info but a month before the event, and a minimum of once every week till the event. This will facilitate your business and keep top-of-mind recall for the event attendees.

Tip: Create an emailer that is dynamic or gif format, it seems a lot more success as compared to static emailers. 


Banner standees are still a key method for promoting your brand. Whether you decide to use Facebook, LinkedIn, Twitter, e-mail campaign or all, online and social media promotion is a cost-effective method to market your presence at an exhibition or event, albeit with its limitations. For offline promoting, banner stands are one of the foremost versatile event items you’ll be able to purchase. Banner stands will assist you to fill the in-person traffic in your pre-event promotions. First, they supply skillfulness and portability; banner stands may be used on the ground of a sales outlet, in workplaces, or within the lobby of the event to direct attendees to your booth. Second, banner stands may be designed with daring, obvious graphics, which may be a strong tool for promoting your event presence, rather than graphics on a screen.

Tip: Integrate a QR code onto your banner stands. That QR code can make a map from the location to your booth. You can also include your product lists, brochures, etc within this code. 

With a combination of rising technology and old-school promoting techniques, attendees are going to be excited to visit your booth and learn more about your offerings. 

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SOL Gmbh is a large format exhibition stand design and build agency. We are experts in custom built exhibition stands, portable displays for promotions and activations as well as modular display stands for conventions and conferences. From building complex trade shows stands to customising small display kits, we can serve you anywhere in Europe.

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