Half of expo marketing success is having a solid sales strategy. The second half, and the portion that brings visitors to your expo stand design in the first place, is designing an enticing and tempting expo booth.
Most businesses use the same sales content and design elements in their expo booth as they use in their brochures and direct mail campaigns. As a result, most trade exhibitions have a sea of generic exhibits that seem more like a sales letter than an invitation.
Your expo stand design doesn’t have to persuade potential customers to buy what you’re selling; that’s the duty of your sales team. Instead, it should be a compelling and attractive message that entices customers to visit your booth and ask questions.
In this section, you’ll learn how to design and build an enticing expo stand design that leverages your company’s strengths and your sales team’s expertise to generate a flood of new business.
1.Great expo stand design is not constructed in a day.
If you wait until the last minute to design your expo booth, you’ll wind up with a forgettable event. Why? Because if your expo booth isn’t intended to complement your overall marketing message, it’s worthless.
Begin preparing your expo stand design as soon as you start organising your entire exhibit. You won’t end up with a rushed stand that appears unprofessional and inhibits attendees from interacting with your sales personnel if you do it this way.
2. Make a strategy for making your display stand out.
It’s easy to feel like you’re at a disadvantage when you’re exhibiting at a expo for the first time. As a first-time exhibitor, you have a distinct advantage over your competitors: you are less likely to choose a risky display stand.
Most firms, especially when it comes to trade exhibitions, are conservative and risk-averse by nature. Many businesses are hesitant to take a chance on a colourful, eye-catching display stand since they have floor space to pay for and quotas to meet.
The ultimate result of this risk-averse method is a expo stand design that avoids being too flamboyant or eye-catching by using colours like blue, black, grey, and white. It’s the type of stand you’re up against, and one that you can easily outshine with a few easy design ideas.
3. Using colour to your advantage
There’s a reason McDonald’s uses red and yellow to design their restaurants; they attract the eye and quickly pique your interest. While you may not want your expo stand design to be red and yellow, you may use other bright colours to draw attention without jeopardising your brand’s image.
Deep red colours attract the attention and give your booth an energy that other exhibitors may lack. Colors like orange stand out in a sea of plain design, giving your show a professional appearance. Colors like pink or purple, on the other hand, might be utilised to convey tranquillity or richness.
Color plays an essential role in projecting the type of message that your company wants to communicate, so picking a colour that strikes the proper mix between helping you stand out and promoting your brand is crucial.
4. Put your exhibit on the move
Digital displays can be a great way to get people to come to your expo stand design. If you have a short marketing film that draws people in, play it on one of your displays to get them to come to your booth.
5. Use photos to your advantage
Images are a fantastic way to reach out to your target audience. Images are processed 60,000 times faster by the human brain than text, allowing you to transmit a detailed message in seconds that would take much longer to send using a written copy.
Images have an impact on how passers-by perceive your company in the same way that different colours do. This means you may utilise graphics to screen out unwanted leads while enticing the prospects your firm wants.
6. Create an image of academic success
People respond strongly to images that they can relate to as well as those that they perceive to be aspirational. One of the most effective strategies to elicit an emotional response from visitors to your exhibit is to display the final product or service
The greatest interactive expo stand design booths immerse visitors in your product or service’s experience. You’ll be in a much better position to convert visitors into buyers if you can demonstrate the value of your product through a demonstration or quiz.
Keep in mind that good interactive exhibits will attract a large crowd. Keep prospects entertained while they wait in line to try your product or watch a demonstration by having brochures and other sales materials on hand. Your brochures should answer the most common questions clients have, preparing them to speak with your sales team.