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How to Integrate Social Media into Your Trade Show Strategy.

How to Integrate Social Media into Your Trade Show Strategy

Social media marketing of your brand needs a to-do list if you’re planning to exhibit at a trade show. Nowadays, social media is used by everyone and that’s exactly what we are going to advantage of. 

Companies using social media to get attention at a trade show often have a blockbuster experience or result at a trade show because it does increase your sales to a whole new level.

Here are some ways to add social media to your trade show plan:

  • Creating Goals

Before attending a trade show, you should have some clear and attainable goals. By goals, we mean something that creates not only sales but increases your value at that trade show. It could be anything like attaining a desired amount of leads or maybe footfall or following up with the ones who are receiving those free giveaways.

Keep in mind that the goals for your exhibition stand must have a certain numeric value to them, for example, expected increase in sales by 25%.

  • Event Hashtags

You should create hashtags that are related to your event. By doing this, your followers can easily become updated by the progress of the show. You should create event-specific hashtags that are cool, trendy, and attractive. It should be something that people will remember about.

If you are an active social media user, you probably have an idea about the audience that is present on different social media. Like, the audience on Facebook is entirely different from the ones using Twitter or LinkedIn. So make sure the right crowd sees your activity and does follow you. 

  • Interact With the Customers

Personal interaction with your customers makes your brand more approachable and trustworthy. People love thing when you interact with the customers in a more personal manner. 

This makes you more of a fan favourite at a trade show and the best part about the whole thing is it’s possible for FREE.

There are companies worldwide that understand the value and the vast amount of opportunities a trade show brings with itself. Using social media means your exhibition stall’s chances of success increase.

If you need help planning and executing creative exhibition stalls for your next trade show, get in touch with us.


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SOL Gmbh is a large format exhibition stand design and build agency. We are experts in custom built exhibition stands, portable displays for promotions and activations as well as modular display stands for conventions and conferences. From building complex trade shows stands to customising small display kits, we can serve you anywhere in Europe.

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