Now that you know how your exhibition stand is built and how the design process works, you should also be aware that the job of your booth construction company extends much beyond the core tasks we described before. You’re probably wondering how you’ll know if you’re dealing with the greatest booth construction company.
We’ll go over the criteria that you can use to discover the top show stand builders in Germany.
Examine the requirements for quality and dependability.
When it comes to hiring a booth construction company, the first thing you should look for is quality and dependability. Checking their track record and viewing the type of work they’ve done for previous clients is one of the greatest ways to do so. As an exhibitor, it’s critical to understand whether the materials being utilised are durable and long-lasting. It is always important to inquire ahead of time so that you can make a more accurate comparison and, as a result, a more informed conclusion.
Standards for assessing cost-effectiveness
When you decide to participate in an exhibition or trade show, you will need a specific budget. And the last thing you want to do is spend too much money on your display booth. The professional booth construction company will always stay within your budget. The cost of your exposition booth might be increased by the location you hire, the period you rent it, and the high overheads and high-priced workforce of your contractor. Check to see if the rental package you’re considering is all-inclusive and includes no hidden fees.
Examine your work ethic.
Consider the scenario when your stand is not ready on time or is ready but not delivered on time on the day of the exhibition. Doesn’t that seem like a nightmare? This is why you should assess your booth construction company work ethic. Make sure your contractor follows a strict work ethic and adheres to deadlines and quality requirements. Another characteristic that can help you assess work ethic is transparency.
In-house service is available.
Some portions of your stand design may be subcontracted to other exhibition stand services by many builders these days. It is critical for you to know if anything is being sent to another contractor because the brief you provided may be filtered when it is sent to another contractor, resulting in a design product that differs from what you had envisioned. Having a second contractor may increase your total cost.
Things to think about before handing over the design brief to the booth construction company
As a customer, the last thing you want to mess up is the design brief. The conclusion of your project will be determined by your design brief. A brief form will be provided by the professional booth construction company, which you must carefully fill out. Make certain that all of the information is correct. Your work, however, does not finish here. When giving out the whole design brief, you may also need to include the following information.
About the business – Products and services should be listed, as well as the countries in which you operate and how long you’ve been in business. Share any corporate information you believe your booth construction company will find useful.
Concerning the display – Aside from booth size and other parameters, the booth construction company will need to know what you hope to accomplish with your booth. Don’t be afraid to share these critical data with your exhibition stand designer, whether you’re rebranding or launching a new product. Your design brief should include information about your demographics, target audience, USPs, and competition, among other things. If you intend to provide refreshments or giveaways, make sure to mention it in the brief. How will the stand be operated (by visuals, audiovisuals, demos, etc.) and how many people will be working on it should also be included in your design brief.
Appearance and Feel – Share marketing materials and, if feasible, the annual report to ensure that your exhibition stand accurately reflects the look and feel of your business. You can also show examples of exhibition stands that you enjoyed at a trade show you’ve attended in the past. Your booth construction company will be aware of your design preferences. You can also discuss the aspects of those stands that piqued your interest. If you have ready-to-use visuals and copy content for an exhibition, share them with your exhibition booth construction company. If you don’t have one, your booth construction company can always assist you.
Functional Requirements – Exhibitors frequently forget to provide vital information about the stand’s functional requirements. Share key facts like the site plan and projected visitor traffic flow to ensure that your show stand fits your functional requirements. Do you require a kitchen, storage space, internet access, a phone, a raised floor, display cabinets, and carrier bag hooks? If this is the case, make sure to include these elements in your design brief. Make sure you notify your exhibition stand designer how you plan to collect visitor information – barcodes or business cards.