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Trade show booth design companies

Guide to Preparing for Your First Exhibition

Trade shows come up with lots of opportunities for your company to expand your business, create awareness about your brand, and mostly, launch new products. 

In today’s world, a large number of trade shows are taking place regularly, giving you enough opportunities to set up the best stall design you can to make it a success.

Here is a quick look at how you can make your participation a success:

  • Setting the Objectives

You have to have a clear goal about why are you participating in such a trade show in the first place. You need to think about what your business truly needs from the trade fair and exhibition. Is it because you are launching a new product? Do you increase brand awareness? Reaching a new market?

Having such clear goals and making sure the staff knows about them will result in high productivity from the whole team.

  • Planning: Which One to Attend?

Before participating at a trade show don’t just participate at any trade show. Make sure you know about the kind of event it is, how well established the events, how many people, and most importantly what kind of visitors does it get.

  • Fixing a Budget

When planning tp participating in an trade fair and exhibition, accurate calculations for the budget must be made before the event. This will ensure you achieve a return on investment for your business. 

Budget levels must be maintained to avoid going out of control. Fix a budget that includes the exhibition company, stand hire and design, transport, exhibition space, staff, brochures, handouts, and giveaways.

  • The Staff

It is very important to choose the right staff to work at your trade fair and exhibition stall. Staff can make or break the event. Having knowledgeable, friendly staff will be beneficial for your exhibition stand. Make sure you have a briefing session before the exhibition takes place to outline your key objectives.

Following these simple tips, your preparation for the exhibition should go smoothly, and we wish you all the best for your first experience.

If you need help planning and executing creative exhibition stalls for your next trade show, get in touch with us.


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Exhibition construction companies

About Us

SOL Gmbh is a company that designs and builds large-format show stands. Custom exhibition stands, portable displays for promotions and activations, and modular display stands for conventions and conferences are among our specialties. We can assist you everywhere in Europe, from constructing complicated trade show stands to customising tiny display kits.

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38 Spangerstraße, Düsseldorf,
Nordrhein-Westfalen 40599, Germany.

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