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EuroPCR 2027
SOL Germany · Paris

Exhibition Stand Builder for EuroPCR in Paris

Stands for the Palais des Congrès de Paris, 18–21 May 2027 — drawn in Frankfurt, built in our own workshop, driven 570 km by road and installed by our crew. France is inside the EU customs union, so nothing your stand is made of stops at a border.

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SOL Germany exhibition stand for a cardiovascular device manufacturer, with an open demonstration bench and a seated meeting area
18–21 MAY 2027
Paris, France
18–21 May 2027Course Dates
Palais des CongrèsVenue
AnnualCycle
12,147Participants 2026
Europa GroupOrganiser
MedTech CodeCompliance
Event Overview

EuroPCR 2027 — Everything You Need to Know

EuroPCR is the annual course in interventional cardiovascular medicine, run in Paris by Europa Group. The 2027 edition takes place 18–21 May at the Palais des Congrès de Paris. The organiser describes it as a course rather than a trade fair, and that is not marketing language — it changes what an exhibition stand is for. The people walking past yours are cardiologists between teaching sessions, not buyers working a hall plan.

EuroPCR 2027 — At a Glance

Dates
18–21 May 2027, Tuesday to Friday
Venue
Palais des Congrès de Paris, Porte Maillot — a congress centre with exhibition levels, not a standalone exhibition hall
Cycle
Annual, held in Paris each May
Format
Teaching course with an industry exhibition attached; the session timetable, not the opening hours, decides when your stand is busy
Participants
12,147 at the 2026 edition, the organiser's own published figure — interventional cardiologists, imaging specialists, nurses and allied professionals
Organiser
Europa Group, the Toulouse and Paris organisation behind the PCR courses. Aggregator listings that name EAPCI as organiser are wrong; EAPCI is a partner community
Compliance
EuroPCR has been approved as compliant with the MedTech Code of Ethical Business Practice, which constrains hospitality and giveaways on stand
Audience
Clinical rather than procurement. Decisions here start as a conversation with a physician and finish months later in a hospital tender

Why Exhibitors Choose SOL Germany for EuroPCR

France and Germany are both inside the EU customs union, so a stand leaving our Frankfurt workshop for Porte Maillot crosses no customs border. Nothing is declared, nothing is bonded, nothing is inspected, and there is no carnet to prepare. It is roughly 570 km of motorway. In practice that means a truck can leave Frankfurt in the morning and be at the venue the same day, and it means that if something is wrong on site, the fix is a road journey rather than a customs problem. Exhibitors coming from outside the EU should ask their builder directly how their materials enter France, because the answer changes the schedule considerably.

We build for congress venues differently from the way we build for exhibition halls, and the difference is in the workshop rather than in the drawing. Panel sizes are set to pass through service lifts and doorways. Structure comes apart into pieces two people can carry. Fixings are chosen so that assembly needs a driver rather than a saw, because cutting on site inside a congress centre is usually forbidden and always slow. The stand is dry-built and inspected in Frankfurt before it is loaded, so the first time it goes together is not on the exhibition level at midnight.

The crew that assembles your stand in Paris is our crew, and the project manager who answered your first email is the person you call from the floor. We do not appoint a local subcontractor and forward you their number. For a medtech exhibitor that matters more than usual, because the on-site questions at a compliant event tend to be judgement calls — where a demonstration screen can face, whether a piece of literature can sit on an open counter — and those need somebody who has read your brief, not somebody who was hired for the week.

What you sign is one quote. Design, build, freight, installation, supervision and dismantling are in it. There is no second invoice after the show for something that was always going to be necessary.

From Our Project Managers

What We Have Learned Building Inside Congress Venues in Paris

Practical notes from the SOL Germany team. Some are specific to Porte Maillot, some are specific to exhibiting to clinicians. All of them are things exhibitors tell us afterwards they wish they had known before the design was signed off.

CD

A Congress Centre Is Not an Exhibition Hall, and the Difference Is Physical

The single most useful thing to understand about Porte Maillot is that you cannot reverse a truck up to your stand. Purpose-built exhibition halls at Villepinte or Nuremberg have drive-in doors, and a build there begins with a vehicle parked next to the plot. A congress centre does not work like that. Material comes off the truck at a loading area, goes into goods lifts, and travels through the building to the exhibition level. Everything you build has to survive that journey in pieces a lift will accept. We design for congress venues by fixing the largest panel dimension first and letting the rest of the stand follow from it, which sounds backwards and is the reason our congress builds go up without a crisis. A beautiful 4-metre back wall that has to be cut down on the loading dock at eleven at night is not a beautiful back wall.

Compliance Changes the Stand Before Any Design Decision Is Made

EuroPCR is an approved-compliant event under the MedTech Code of Ethical Business Practice. Exhibitors read that as a legal and hospitality question, which it is, but it also quietly deletes about a third of what a normal trade-fair stand contains. There is no branded-gift drawer to design in. There is no espresso bar as a footfall device. The budget that would have gone into hospitality has to go somewhere, and the stands that work here put it into demonstration positions and seated meeting space instead. We would rather have this conversation at the concept stage than redesign a stand in April because someone in the compliance team has read the drawings for the first time.

A Device Demonstration Needs a Bench, Task Light and Quiet — In That Order

Interventional cardiology products are small. Catheters, wires, delivery systems, imaging consoles. Nobody sees them from three metres away, so the demonstration is always close-up, seated or standing at a bench, one or two people at a time. That means bench height matters more than back-wall height, and dedicated task lighting over the bench matters more than the ambient lighting scheme. It also means noise is your enemy: a physician cannot follow a device explanation over a neighbouring stand's video loop. We build demonstration positions facing into the stand rather than out at the aisle, with the structure itself doing the acoustic work.

Meeting Space Is Not Overhead Here — It Is the Product

At a trade fair you count leads. At a clinical course the useful outcome is often four conversations, each thirty minutes, each with somebody who will influence a purchasing decision eighteen months from now. That inverts the usual floor-area logic. A stand at a general fair might give 20 percent of its footprint to meeting space; the medtech stands that work at a congress commonly go past 40 percent, and the ones that go badly are the ones that kept the open frontage and then held every serious meeting standing in an aisle. If you are taking 24 m² or more, decide the number of simultaneous private conversations you need before you decide anything else.

Ceiling and Rigging Assumptions Made at Villepinte Do Not Transfer

Exhibitors who have built at Paris Nord Villepinte or Porte de Versailles arrive with a mental model of overhead rigging: hang the banner, light from the roof, and the stand reads from across the hall. Congress-centre exhibition levels are lower and structurally different, rigging is frequently restricted or simply not offered, and the sightlines are shorter anyway because the space is broken up by the building. The practical consequence is that your lighting and your height presence both have to come from the stand itself. We plan lighting into the structure for congress venues as a default, then remove it if the technical manual turns out to allow rigging — which is a much cheaper mistake than the other way round.

The Floor Empties and Fills on the Session Timetable, Not the Opening Hours

Aisle traffic at a course is not a smooth curve. It is near-empty while the main sessions run and then intense for the twenty minutes between them, repeatedly, all day. That has two design consequences people miss. First, the stand has to be legible in a hurry, because a cardiologist crossing the exhibition level between two lectures decides in about four seconds whether your stand is relevant to them. Second, staffing evenly across the day wastes people; you want everyone available in the breaks and you can rotate through the sessions. We tell clients to get the session timetable as soon as it is published and roster from it.

Transparent Pricing

What a EuroPCR Stand Actually Costs

Pricing at a congress venue follows access and meeting space more than it follows styling. Two stands of identical size can differ by several thousand euros because one of them needs three enclosed meeting positions and a serviced demonstration bench and the other needs a wall and a counter. The ranges below are our real European build ranges, not a headline number with the difficult parts removed. Floor space itself is bought from the organiser and is never in a builder's quote.

Essential — 9–18 m²

From €4,500
Best for: component and consumable suppliers, distributors and first-time EuroPCR exhibitors who need presence and one good conversation position
  • Modular aluminium system frame, lift-sized panels
  • Full-height backlit fabric back wall
  • One branded counter at demonstration height
  • Task lighting over the counter, not just top-rail wash
  • Compliant literature display — no giveaway storage designed in
  • Graphics design and print, two revision rounds
  • Frankfurt → Paris road freight, no customs formalities
  • Installation, dismantling and organiser paperwork

Not included: enclosed meeting room, serviced demonstration bench, AV hire, floor space.

Premium — 60–100 m²+

From €34,000
Best for: companies taking a major position with several product lines, a presentation area and simultaneous private meetings
  • Full custom architecture designed to congress-venue access limits
  • Multiple enclosed meeting rooms plus a briefing or presentation area
  • Double-decker where the venue's height allowance permits it
  • Bespoke joinery, feature lighting and finished flooring
  • Demonstration positions specified individually with the product team
  • Full technical package: drawings, calculations, organiser submissions
  • Project manager, site supervisor and dedicated install crew
  • Storage, dismantling and post-show reporting

Not included: floor space, AV hire, rigging where the venue permits and charges for it, catering, hostess staff.

Recent Builds

Stands We Have Built

Stands delivered across European trade fairs and congresses, including medical and technical events where the demonstration position mattered more than the frontage.

A Guide to EuroPCR for First-Time Exhibitors

EuroPCR is the annual course in interventional cardiovascular medicine organised by Europa Group, and the 2027 edition runs 18–21 May at the Palais des Congrès de Paris. The organiser's published figure for the 2026 edition is 12,147 participants — interventional cardiologists, imaging specialists, nurses and allied professionals. The event has been approved as compliant with the MedTech Code of Ethical Business Practice.

For a first-time exhibitor the most important sentence in that paragraph is the word course. EuroPCR is a teaching programme with an industry exhibition attached, rather than a trade fair with a lecture theatre in the corner. Almost everything that is unusual about exhibiting here follows from that one structural fact, and exhibitors who plan it as a normal trade fair tend to arrive with a stand that is beautifully suited to the wrong event.

Who Actually Walks Past Your Stand

The audience is clinical. These are people who perform procedures, and they are attending to learn how to perform them better. They are not, for the most part, the person who signs the purchase order, and they are almost never attending with a procurement brief in hand. A hospital device purchase in Europe typically runs through a tender process months or years later, and the clinician's role in it is influence rather than authority.

That changes what a good conversation looks like. The measurable outcome of a strong day at EuroPCR is not a stack of scanned badges. It is a smaller number of substantial conversations with named physicians who now understand a specific technical difference between your device and the one they currently use. Exhibitors who staff the stand with sales people optimised for volume tend to underperform exhibitors who staff it with clinical specialists who can hold a technical discussion for twenty minutes without reaching for a brochure.

The practical stand consequence is a ratio. Decide early what proportion of your footprint is open aisle-facing frontage and what proportion is seated conversation space. At a general trade fair the answer skews heavily to frontage. Here it does not.

Why the Venue Changes the Build

The Palais des Congrès de Paris sits at Porte Maillot in the 17th arrondissement. It is a congress centre — auditoria, meeting rooms and exhibition levels inside one building — rather than a set of ground-level exhibition halls with vehicle access. This is a genuinely different construction environment from Paris Nord Villepinte or Porte de Versailles, and exhibitors who have built at those venues should not carry their assumptions across.

Three practical consequences. Material reaches the exhibition level through a loading area and goods lifts rather than by driving to the plot, so the maximum panel size the lift accepts becomes a hard design constraint. Build-up windows at congress venues are typically shorter than at exhibition halls and are often scheduled around the building's other activity, which pushes work into evenings. And overhead rigging, which exhibitors at large halls treat as routine, is frequently restricted or unavailable.

None of this is a problem if the stand is designed for it. It is a serious problem if the stand is designed for a hall and then transported to a congress centre. The fix is to fix the constraint first: get the technical manual, establish the lift and access dimensions and the build-up schedule, and design inside them. A builder who asks you for the technical manual before quoting is doing the job correctly.

Designing Around Compliance Rather Than Against It

The MedTech Code of Ethical Business Practice governs how member companies interact with healthcare professionals, and an event approved as compliant under it applies those expectations across the exhibition. Most exhibitors encounter the Code first as a set of restrictions: limits on hospitality, on entertainment, on gifts and promotional items given to clinicians.

Read as stand design rather than as legal text, it removes several standard trade-fair devices. The branded merchandise counter that draws footfall does not exist. The bar or barista position used to hold people on stand for ten minutes does not exist either. What remains is the product, the demonstration of it, and the conversation about it — which, at an event where the audience is technically expert, is the stronger proposition anyway.

Budget that would have gone into hospitality is better spent on two things: demonstration positions that let a clinician handle or watch the device properly, and enclosed space where a detailed discussion can happen without an audience. Both cost real money and both are visible in a quote. Exhibitors who plan compliance in at concept stage spend the money once. Exhibitors who discover it in April redesign, and redesign is the most expensive line item in exhibiting.

Building the Demonstration Position Properly

Cardiovascular intervention products do not photograph like machinery and do not display like machinery. A guidewire, a stent delivery system, a closure device — these are objects examined in the hand at a distance of forty centimetres. The exhibition-stand instinct to put the product on a plinth under a spotlight and let it be seen from the aisle simply does not apply.

A working demonstration position at a cardiology congress has four properties. It is at bench height, so a person can rest their forearms and handle something without stooping. It has dedicated task lighting over the working surface, because ambient stand lighting is always too diffuse for close work. It is oriented into the stand rather than out at the aisle, so the conversation is not conducted over a shoulder. And it is acoustically defended, because the failure mode is not that the physician cannot see, it is that they cannot hear.

Simulator and imaging-console positions add power and, occasionally, data requirements. These are venue services ordered from the organiser, they are position-dependent, and they cannot be moved once the floor build has started. Get them ordered against a finalised layout rather than a draft one.

A Realistic Timeline

Six months out, book floor space and read the technical manual, particularly access dimensions and build-up scheduling. Five months out, brief your builder — the brief should state how many simultaneous private conversations you need and what has to be demonstrated, not what the stand should look like. Four to three months out, settle the design and get it through your compliance team; this is the review that most often forces change, so make it early.

Ten weeks out, order venue services against the final layout: power, and any water, data or rigging your build actually needs. Six weeks out, sign off graphics with clinical content proofed by someone qualified to proof it, because regulatory claims on a stand are held to the same standard as claims anywhere else. Four weeks out, the stand is built and dry-assembled in the workshop and inspected — this is where problems are meant to be found. Show week, the crew installs to the venue's schedule.

The single most common failure is not a late stand. It is a compliance review that lands after the design is locked, forcing changes at a point when changes cost three times what they would have cost in month four.

Because congress-venue access limits panel size and build time, a modular system with a designed-in demonstration bench often outperforms a fully bespoke build at 18 to 30 m², and it can be reconfigured for the next congress rather than skipped. Our modular exhibition stands are engineered around exactly that constraint.

FAQ

EuroPCR 2027 — Frequently Asked Questions

Real answers with real numbers. Click any question to expand.

When and where is EuroPCR 2027?

EuroPCR 2027 runs 18–21 May 2027, Tuesday to Friday, at the Palais des Congrès de Paris at Porte Maillot. It is organised by Europa Group and held annually in Paris each May. The 2026 edition, which ran 19–22 May 2026, drew 12,147 participants according to the organiser's own published figure.

Can you handle medtech compliance on the stand?

Yes, and it is better handled at concept stage than at drawing stage. EuroPCR is approved as compliant with the MedTech Code of Ethical Business Practice, which constrains hospitality, entertainment and promotional items offered to healthcare professionals. In stand terms that means we do not design in a giveaway counter or a hospitality bar, and we do put the budget into demonstration positions and enclosed meeting space instead. What we cannot do is give you a legal opinion — your own compliance team owns the interpretation, and we build to what they approve. Send us their requirements with the brief and the first design will already respect them, rather than being redrawn in April.

How much does a stand at EuroPCR cost?

A 9 m² modular stand runs €4,100–€8,700 and an 18 m² modular stand €4,800–€10,100. A 24 m² custom stand with two demonstration positions is typically €11,500–€15,000, and 30 m² with an enclosed meeting room €15,000–€19,000. At 48 m² with three demonstration positions and two meeting rooms, expect €19,000–€26,000. Premium builds from 60 m² upward start around €34,000. Floor space is bought separately from the organiser and is not in any builder's quote.

Is floor space included in your price?

No, and it never is with any builder. Floor space is a contract between you and the organiser, priced per square metre by the organiser, and it is paid to them directly. Our quote covers design, manufacture, graphics, freight, installation, on-site supervision and dismantling. Any builder quoting a figure that appears to include floor space has either misunderstood the question or is quoting something else.

Do you handle customs for shipping into France?

There is no customs process to handle. Germany and France are both in the EU customs union, so a stand travelling from our Frankfurt workshop to Paris crosses no customs border — no declaration, no carnet, no bond, no inspection. It is a road journey of roughly 570 km. This is a real scheduling advantage over builders shipping into the EU from outside it, where customs clearance has to be planned as a distinct step with its own risk of delay.

How far in advance should we book?

Six months before the show for floor space, five months to brief a builder, and design signed off with compliance approval three to four months out. Four weeks out the stand should be built and dry-assembled in the workshop. We can work faster than this and regularly do, but the compressed version costs more and removes the slack that absorbs problems. The deadline that catches people is not ours — it is the organiser's deadline for ordering venue services, which typically falls well before the show and carries late surcharges after it.

What is different about building at the Palais des Congrès compared with Villepinte?

Access, principally. The Palais des Congrès is a congress centre, so material reaches the exhibition level through a loading area and goods lifts rather than by driving a truck to the plot. That makes maximum panel size a hard design constraint rather than a detail. Build-up windows at congress venues are usually shorter and often scheduled into evenings, and overhead rigging is frequently restricted or unavailable, so lighting and height presence have to come from the stand structure itself. A stand designed for Villepinte and then sent to Porte Maillot is the standard way this goes wrong.

Can we run a live device demonstration or a simulator on the stand?

Yes, and it is usually the right thing to do at this event. What it needs is planning: bench-height working surface, dedicated task lighting over it, orientation into the stand rather than out at the aisle, and acoustic separation from your neighbours. Anything requiring power beyond a standard supply, or data, is a venue service ordered from the organiser against a finalised layout, and those orders are position-dependent and cannot be moved once the floor build starts.

How much of the stand should be meeting space?

More than you would give it at a trade fair. At a general fair, 20 percent of the footprint as meeting space is normal. At a clinical congress, medtech stands that work commonly go past 40 percent, because the valuable outcome is a small number of long conversations rather than a large number of short ones. If you are taking 24 m² or more, decide how many simultaneous private conversations you need before anything else about the layout is settled.

Do you build double-decker stands for this venue?

We build double-deckers across Europe, and whether one is possible at this venue depends entirely on the height allowance and structural rules in the current technical manual, which vary by level and by event. Congress-centre exhibition levels are generally lower than purpose-built halls, so a double-decker that works at Villepinte may not be permitted here. We check the manual before proposing one rather than after, and if it is not viable we will say so at the design stage.

Who is on site during the show?

Our own installation crew builds and dismantles the stand, and a site supervisor is present through build-up and breakdown. Your project manager — the person you have dealt with from the first email — is contactable throughout the show. We do not hand the project to a local subcontractor and pass you their number, which at a compliant event matters more than usual because on-site questions tend to be judgement calls rather than technical ones.

What size stand should a first-time exhibitor take?

For a first EuroPCR, 9 to 18 m² is usually the right answer. It buys presence and one properly built demonstration position, and it lets you learn how the audience behaves at this event before committing a larger budget. The mistake is not taking too little space — it is taking 30 m² and filling it with open frontage that generates traffic you have not staffed to convert into conversations.

Can you reuse our existing stand or refit it?

Often, yes. If your current stand is a modular system we can usually reconfigure it for the Palais des Congrès footprint and replace graphics, which is substantially cheaper than a new build. If it is a bespoke build designed for drive-in hall access, the honest answer is that it may not pass through the lifts, and we would rather tell you that in January than discover it on the loading dock. Send us the drawings or the panel schedule and we will give you a straight assessment.

What is included in the price you quote?

Design including 3D visuals, manufacture in our Frankfurt workshop, graphics design and print, road freight to the venue, installation, on-site supervision, dismantling and removal, plus the organiser paperwork. Not included: floor space, venue services ordered from the organiser such as power and water, AV and screen hire, catering, hostess or interpreter staff, and any furniture beyond the specified schedule. All of this is itemised in the quote.

Do you provide the 3D design before we commit to anything?

Yes, free and before contract, typically within 48 hours of a clear brief. A useful brief states stand size and position, how many simultaneous private meetings you need, what has to be demonstrated and how, your compliance constraints, and a budget range. It does not need to describe what the stand should look like — that is our job, and briefs that specify appearance first often specify away the thing that would have worked.

How does a cardiology congress differ from a medical trade fair like MEDICA?

Scale and intent. A large medical trade fair is a buying environment with broad specialty coverage and procurement people in the aisles. EuroPCR is a single-specialty teaching course, so the audience is narrower, more technically expert, and attending primarily to learn. Stand design follows: less frontage, more seated conversation, demonstration built for close inspection rather than for visibility across a hall, and compliance shaping the brief from the start.

What happens if something is damaged or wrong on site?

Our supervisor is on site to deal with it, and because the workshop is 570 km away by road rather than on another continent, a replacement part is a driving problem rather than a freight problem. This is one of the practical reasons we build in Frankfurt rather than subcontracting: a panel we made, we can remake. It is also why the stand is dry-assembled and inspected in the workshop before loading — the intention is that the first assembly is never the one on the exhibition floor.

Do you work with exhibitors based outside Europe?

Yes, regularly. If you are based outside the EU, the build still happens in Frankfurt and travels to Paris without customs formalities, so your stand does not inherit your own shipping constraints. What you should plan carefully is anything you bring yourself — product samples, devices, literature — because those do have to enter the EU and that is a separate process with its own timeline. We will flag what needs to be in the country early.

Can you handle storage between shows?

Yes. A modular stand can be stored at our Frankfurt workshop between events and reconfigured for the next one, which is generally worth doing if you exhibit two or more times a year in Europe. Storage and refurbishment are quoted separately and honestly — if a stand has reached the point where refitting costs more than rebuilding, we will tell you rather than quietly charging for the refit.

How do we get a quote?

Send the brief through the form on this page or by email. The information that gets you an accurate number quickly is stand size, stand position or hall drawing if you have it, how many private meeting positions you need, what has to be demonstrated, your compliance requirements, and a budget range. We will come back with a free 3D design and an itemised quote, and there is no obligation attached to either.

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